2. Sandberg had traveled with Summers: Sandberg, interview with Reid Hoffman, Masters of Scale podcast, October 6, 2017,
3. “Sheryl, don’t be an idiot”: Ibid.
4. “I lost the coin flip as to where we were going to live”: Peter Holley, “Dave Goldberg, Husband of Facebook Exec Sheryl Sandberg, Dies Overnight, Family Says,” Washington Post, May 2, 2015.
5. Sandberg thrived: Brad Stone and Miguel Helft, “Facebook Hires a Google Executive as No. 2,” New York Times, March 5, 2008.
6. She met Zuckerberg at a Christmas party: Patricia Sellers, “The New Valley Girls,” Fortune, October 13, 2008.
7. “That they would cross paths was inevitable”: Kara Swisher, “(Almost) New Facebook COO Sheryl Sandberg Speaks!” AllThingsD, March 10, 2008.
8. Federal Trade Commission issued self-regulatory principles: FTC, “FTC Staff Proposes Online Behavioral Advertising Principles,” press release, December 20, 2007.
9. Zuckerberg accompanied Sandberg: Henry Blodget, “The Maturation of the Billionaire Boy-Man,” New York magazine, May 4, 2012.
10. “Mr. Zuckerberg and Ms. Sandberg will face mounting pressure”: Vauhini Vara, “Facebook CEO Seeks Help as Site Grows,” Wall Street Journal, March 5, 2018.
11. in a winding Facebook post: Andrew Bosworth, Facebook post, December 1, 2007.
12. demeaning comments casually made about women: Katherine Losse, The Boy Kings (New York: Simon and Schuster, 2012), p. 24.
13. On Sandberg’s first day: Bianca Bosker, “Mark Zuckerberg Introduced Sheryl Sandberg to Facebook Staff by Saying They Should All ‘Have a Crush on’ Her,” Huffington Post, June 26, 2012, https://www.huffpost.com/entry/mark-zuckerberg-sheryl-sandberg-facebook-staff-crush_n_1627641.
14. A month into her new job: David Kirkpatrick, The Facebook Effect (New York: Simon and Schuster, 2010), p. 257, and interviews.
15. In 1994, an engineer at Netscape had created the “cookie”: Janet Guyon, “The Cookie that Ate the World,” Techonomy, December 3, 2018.
16. ad business was essentially outsourced to Microsoft: Katharine Q. Seelye, “Microsoft to Provide and Sell Ads on Facebook, the Web Site,” New York Times, August 23, 2006.
17. Sandberg had been in charge: Francesca Donner, “The World’s Most Powerful Women,” Forbes, August 19, 2009.
18. “Sheryl people” or “Mark people”: Josh Constine, “How the Cult of Zuck Will Survive Sheryl’s IPO,” TechCrunch, March 1, 2012.
19. she began wooing the biggest brands: Jessica Guynn, “Facebook’s Sheryl Sandberg Has a Talent for Making Friends,” Los Angeles Times, April 1, 2012.
20. “Unlike any other executive”: Ibid.
21. the company’s latest innovation: Louise Story and Brad Stone, “Facebook Retreats on Online Tracking,” New York Times, November 30, 2007.
22. MoveOn.org circulated a petition: Ibid.
23. Coca-Cola and Overstock dropped out: John Paczkowski, “Epicurious Has Added a Potential Privacy Violation to Your Facebook Profile!,” AllThingsD, December 3, 2007.
24. In a blog post, he assured: Mark Zuckerberg, “Announcement: Facebook Users Can Now Opt-Out of Beacon Feature,” Facebook blog post, December 6, 2007.
25. entered a new phase: Donner, “The World’s Most Powerful Women.”
26. “What we believe we’ve done”: Sandberg, “Welcome to the Cloud” panel, Dreamforce 2008 conference, San Francisco, FD (Fair Disclosure) Wire, November 3, 2008.
27. Facebook’s success “depends upon one-way-mirror operations”: Shoshana Zuboff, “You Are Now Remotely Controlled,” New York Times, January 24, 2020.
28. “If you have something that you don’t want anyone to know about”: Julie Bort, “Eric Schmidt’s Privacy Policy is One Scary Philosophy,” Network World, December 11, 2009.
29. Twitter was a loud, noisy and increasingly crowded town square: Leena Rao, “Twitter Added 30 Million Users in the Past Two Months,” TechCrunch, October 31, 2010.
30. In December 2009, he announced a gutsy move: Bobbie Johnson, “Facebook Privacy Change Angers Campaigners,” Guardian, December 10, 2009.
31. “In short, this is Facebook’s answer to Twitter”: Jason Kincaid, “The Facebook Privacy Fiasco Begins,” TechCrunch, December 9, 2009.
32. Sparapani defended the action: Cecilia Kang, “Update: Questions about Facebook Default for New Privacy Rules,” Washington Post, December 9, 2009.
33. Facebook’s definition of privacy: Ryan Singel, “Facebook Privacy Changes Break the Law, Privacy Groups Tell FTC,” Wired, December 17, 2009.
34. sharing online was becoming a “social norm”: Bobbie Johnson, “Privacy No Longer a Social Norm, Says Facebook Founder, Guardian, January 11, 2010.
35. Center for Digital Democracy and nine other privacy groups: In the Matter of Facebook, Inc., EPIC complaint filed with the FTC on December 17, 2009, https://epic.org/privacy/inrefacebook/EPIC-FacebookComplaint.pdf.
Chapter 4: The Rat Catcher
1. “Mark Zuckerberg Asks Racist Facebook Employees”: Michael Nuñez, “Mark Zuckerberg Asks Racist Facebook Employees to Stop Crossing out Black Lives Matter Slogans,” Gizmodo, February 25, 2016.
2. It was a memo to all employees: Ibid.
3. The story, published on February 25, at 12:42 p.m.: Ibid.
4. And the article published as a result: Michael Nuñez, “Former Facebook Workers: We Routinely Suppressed Conservative News,” Gizmodo, May 9, 2016.
5. “It is beyond disturbing to learn”: John Herrman and Mike Isaac, “Conservatives Accuse Facebook of Political Bias,” New York Times, May 9, 2016.
6. rumored to be on a short list for a cabinet position: Zachary Warmbrodt, Ben White, and Tony Romm, “Liberals Wary as Facebook’s Sandberg Eyed for Treasury,” Politico, October 23, 2016.
7. On May 18, sixteen prominent conservative: Mike Isaac and Nick Corasaniti, “For Facebook and Conservatives, a Collegial Meeting in Silicon Valley,” New York Times, May 18, 2016.
8. Beck later wrote on his blog: Brianna Gurciullo, “Glen Beck on Facebook Meeting: ‘It Was Like Affirmative Action for Conservatives,’” Politico, May 19, 2016.
9. Beck had falsely accused a Saudi nationaclass="underline" Daniel Arkin, “Boston Marathon Bombing Victim Sues Glenn Beck for Defamation,” NBC News website, April 1, 2014.
10. “We connect people”: Ryan Mac, Charlie Warzel and Alex Kantrowitz, “Growth at Any Cost: Top Facebook Executive Defended Data Collection in 2016 Memo—and Warned that Facebook Could Get People Killed,” Buzzfeed News, March 29, 2018.
11. When, in June 2012: Facebook, “Facebook Names Sheryl Sandberg to Its Board of Directors,” press release, June 25, 2012.
12. “Her name has become a job title”: Miguel Helft, “Sheryl Sandberg: The Real Story,” Fortune, October 10, 2013.
13. She was cultivating new ad tools: Keith Collins and Larry Buchanan, “How Facebook Lets Brands and Politicians Target You,” New York Times, April 11, 2018.
14. It was also working on a tool called “Lookalike Audiences”: David Cohen, “Facebook Officially Launches Lookalike Audiences,” Adweek, March 19, 2013.