11. Sherrilyn Ifill, president of the NAACP’s Legal Defense Fund: Sherrilyn Ifill, “Opinion: Mark Zuckerberg Doesn’t Know His Civil Rights History,” Washington Post, October 7, 2019.
12. “Free speech and paid speech”: “Read the Letter Facebook Employees Sent to Mark Zuckerberg about Political Ads,” New York Times, October 28, 2019.
13. During his trip, he met Trump again: Ben Smith, “What’s Facebook’s Deal with Donald Trump?” New York Times, June 21, 2020.
14. A survey conducted by the Factual Democracy Project: Andrea Germanos, “Poll Shows Facebook Popularity Tanking. And People Don’t Like Zuckerberg Much Either,” Common Dreams, March 30, 2018.
15. Every January, for more than a decade: Mary Meisenzahl and Julie Bort, “From Wearing a Tie Every Day to Killing His Own Meat, Facebook CEO Mark Zuckerberg Has Used New Year’s Resolution to Improve Himself Each Year,” Business Insider, January 9, 2020.
16. “protecting our community”: Mark Zuckerberg, Facebook post, January 4, 2018.
Chapter 14: Good for the World
1. COVID-19 virus was spreading: “WHO/Coronavirus International Emergency,” January 30, 2020 video can be viewed on UNifeed website.
2. seemed to criticize Twitter’s approach: Yael Halon, “Zuckerberg Knocks Twitter for Fact-Checking Trump,” Fox News online, May 27, 2020.
3. Three days later thirty-three former early employees: https://assets.documentcloud.org/documents/6936057/Facebook-Letter.pdf.
4. He had spoken openly about his belief: Kif Leswing, “Top Facebook Exec Who Left this Year Says Political Ads Should Be Fact-checked,” CNBC online, November 8, 2019.
5. “Social media companies and messaging companies”: “Fireside Chat with Chris Cox, Former CPO of Facebook,” July 16, 2019, can be viewed on Youtube.
6. an initiative spearheaded by a broad group: Kim Lyons, “Coca-Cola, Microsoft, Starbucks, Target, Unilever, Verizon: All the Companies Pulling Ads from Facebook,” The Verge, July 1, 2020.
7. “I fully plan to kill looters and rioters tonight”: Ryan Mac and Craig Silverman, “How Facebook Failed Kenosha,” Buzzfeed News, September 3, 2020.
8. Facebook removed the event: Ibid.
9. In September alone, the president: Kevin Roose, “Trump’s Covid-19 Scare Propels Him to Record Facebook Engagement,” New York Times, October 8, 2020.
10. “I think these events were largely organized”: Reuters, “An Interview with Facebook’s Sheryl Sandberg,” January 11, 2021, video can be viewed on Youtube.
11. User reports of violent content: Jeff Horwitz, “Facebook Knew Calls for Violence Plagued ‘Groups,’ Now Plans Overhaul, Wall Street Journal, January 31, 2021.
Epilogue: The Long Game
1. “performative changes,” as Sen. Elizabeth Warren described: Elizabeth Warren, “Facebook Is Again Making Performative Changes to Try to Avoid Blame for Misinformation in its platform,” Facebook post, October 7, 2020.
2. “A ‘breakup’ of Facebook is thus a complete nonstarter”: Jeff Horwitz, “Facebook Says Government Breakup of Instagram, Whatsapp Would Be ‘Complete Nonstarter’,” Wall Street Journal, October 4, 2021.
3. On January 27, 2021: “FB Q4 2020 Earnings Call Transcript,” January 28, 2021, Motley Fool website.
4. Libra blockchain currency project: Diem, “Announcing the Name Diem,” press release dated December 1, 2020, can be found on Diem.com.
Index
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Abbott, Tony, 93
Accel Partners, 28–30
Access Hollywood tape, 100
Acton, Brian, 229
advertising, on Facebook
behavioral advertising and data collection, 2–3, 46, 51–56, 59, 60–63, 67, 225
Facebook as advertising company, 163, 166
nature of early, 36
political ads, 212–214, 251–252
Ahuja, Sonya, 69–73
Allen, Mike, 143
Amazon, 27, 42, 190, 221, 226
American Edge, 241
American Enterprise Institute (AEI), 80, 81
American Israel Public Affairs Committee, 282
Andreessen, Marc, 25, 29, 57, 86–87, 135, 191, 206
Andreessen Horowitz, 191
Anti-Defamation League (ADL), 260–261, 276–277, 282
anti-Semitism issues, on Facebook, 206, 216, 248, 260–261, 277
Ardern, Jacinda, 237
Avenue Strategies, 112
Axios, 143
Bannon, Stephen K., 78, 149, 247
Beatty, Joyce, 257
Beck, Glenn, 78, 81–82
Bejar, Arturo, 177
Belogolova, Olga, 131, 147
Benesch, Susan, 177
Benioff, Marc, 156
Bennett, Barry, 112–113
Bernthal, Tom, 258, 298
Bezos, Jeff, 27, 29
Bickert, Monika, 12, 13, 17, 238
Biden, Hunter, 251
Biden, Joe, 221, 259
attack ads on Facebook against, 251–252
presidential administration of, 286, 296–297, 298
as vice president, 210, 232
see also election of 2020
Black Lives Matter, 69, 71–73, 82, 248, 254, 269, 294
Blitzer, Wolf, 157
blockchain currency (Libra), 241–242, 256–257, 300
Blumenthal, Richard, 246
Bodnick, Marc, 44
Boehner, John, 80, 112
Bosworth, Andrew (Boz), 55, 62, 69, 298
election campaign of 2016 and, 84–86, 119–120
News Feed and, 48–49
Portal and, 190
Sandberg and, 49–50
“The Ugly” memo and, 84–86
Zuckerberg’s leadership and, 193
Bowles, Erskine, 86, 135, 297
Brexit, Cambridge Analytica and, 154
Breyer, Jim, 30, 31, 86–87
Brin, Sergei, 43, 44, 65
Brooks, Arthur, 81
Bush, George W. and administration of, 14, 200, 232
BuzzFeed, 272
Caesar Augustus, Zuckerberg’s affinity for, 193
Caldwell, Thomas, 287–289
Cambridge Analytica, 3, 190, 225, 297
Brexit and, 154
effect on Facebook’s share price, 154, 167
election campaign of 2016 and, 149–150, 155, 159
Facebook’s Open Graph program and harvesting of user data, 151–156, 164
Sandberg and, 153, 154–156, 159, 160–161
Zuckerberg and, 154–156, 196, 204
Zuckerberg’s testimony before Congress and, 150–151, 153, 160–167, 210
Cameron, David, 207, 240
Canahuati, Pedro, 9, 10, 146
Carlson, Tucker, 246
Carter, Ash, 145–146
Center for American Progress, 234
Center for Digital Democracy (CDD), 58, 67
Chakrabarti, Samidh, 209, 211
Chan, Priscilla, 45, 65, 66, 219, 225, 245, 256
Chan Zuckerberg Initiative (CZI), 262, 265
Chen, Adrian, 130
Cher, 153
Chester, Jeff, 57–60, 65, 162–163
Children’s Online Privacy Protection Act, 58
China, 244–245, 269, 296
COVID-19 and, 265–266
internet and, 175–176
security threats and, 241
Trump’s antipathy toward, 244–245
Christchurch, New Zealand, shooting videos, 237
Cicilline, David, 236
civil rights movement, 232, 247–251, 254–255, 257, 259–260, 273, 275–277