Aside from snippets from my own encounters with Jobs, most of the direct quotations in this chapter were drawn from interviews with Tony Fadell on May 1, 2014; Eddy Cue on April 29, 2014; Jony Ive on June 10, 2014; Tim Cook on April 30, 2014; and Jon Rubinstein and Avie Tevanian on October 12, 2012.
The information and background about Gates’s keynote presentation at CES was drawn from Microsoft’s online press release archive. Financial statistics came from online SEC filings. Apple Computer Inc. online business document archive was the source of a press release dated January 16, 2001, “iTunes Downloads top 275,000 in First Week” and Apple Computer Inc.’s Annual Report for the fiscal year ending September 30, 2001. Other online resources for this chapter include Gartner Group website for various market statistics, http://www.gartner.com/newsroom/id/2301715; and Quora.com, http://www.quora.com/Steve-Jobs/What-are-the-best-stories-about-people-randomly-meeting-Steve-Jobs/answer/Tim-Smith-18.
Chapter 11: Do Your Level Best
This chapter essentially tells the story of Steve Jobs, the merchandiser. Two stories by other Fortune writers provided some of the background: a 2003 cover story by Devin Leonard about the evolution of iTunes into a music retailing juggernaut, and another story by Jerry Useem, published in 2007, that describes how Apple’s retail stores became some of the highest-grossing stores of any kind in the world. Rick’s experiences as editor of Entertainment Weekly also contributed to our explanations of the dynamics of the music industry as they made a leap of faith into the digital future, by signing onto Apple’s iTunes Music store.
Aside from snippets from my own encounters with Jobs, most of the direct quotations in this chapter were drawn from interviews with Eddy Cue on April 29, 2014; Tim Cook on April 30, 2014; and Laurene Powell Jobs on October 14, 2013.
Magazine articles we cited include “Apple: America’s Best Retailer,” by Jerry Useem, which appeared in the March 8, 2007, issue of Fortune; “Songs in the Key of Steve Jobs,” by Devin Leonard, which appeared in the May 12, 2003, issue of Fortune; and “Commentary: Sorry Steve: Here’s Why Apple Stores Won’t Work,” by Cliff Edwards, which appeared in the May 20, 2001, issue of BusinessWeek.
Chapter 12: Two Decisions
This chapter primarily chronicles the circuitous process of Jobs and his team arriving at the decision to make a mobile “smartphone.” We relied upon several new interviews to tell this story, as well as on Fred Vogelstein’s Dogfight: How Apple and Google Went to War and Started a Revolution for some of the background details, and Walter Isaacson’s Steve Jobs.
We also consulted various books and online articles, including Myron W. Krueger’s Artificial Reality II, to provide background on the evolution of the multi-touch user interface.
Aside from snippets from my own encounters with Jobs, most of the direct quotations in this chapter were drawn from interviews with Jim Collins on April 15, 2014; Jony Ive on May 6, 2014, and on June 10, 2014; Tony Fadell on May 1, 2014; Laurene Powell Jobs on October 14, 2013; Tim Cook on April 30, 2014; and Eddy Cue on April 29, 2014.
Online resources we consulted include the Mitsubishi Research Laboratories website for an article titled “DiamondTouch: A Multi-User Touch Technology,” by Paul Dietz and Darren Leigh, published in October 2003, and reproduced online at http://www.merl.com/publications/docs/TR2003-125.pdf; the National Cancer Institute website, for background information on pancreatic cancer, http://www.cancer.gov/cancertopics/pdq/treatment/isletcell/HealthProfessional; and Apple’s online press release archive for Apple Computer Inc. financial results, August 2, 2004, and other corporate data.
Chapter 13: Stanford
This chapter describes Steve Jobs’s commencement address to the Stanford University graduating class of 2005. It was an unusual event because Jobs so rarely spoke publicly at anything other than Apple or Pixar events, and even then, only when he had a new product or technology to tout. Much of the chapter is derived from one of our interviews with Laurene Powell Jobs, who shared her recollections of her husband’s obsessive preparation for the speech, and also of the family’s misadventures on Commencement Day. Apple and Laurene Powell Jobs also granted permission to reproduce the memorable address in its entirety.
Aside from Jobs’s speech, most of the direct quotations in this chapter were drawn from interviews with Tim Cook on April 30, 2014; Katie Cotton on April 30, 2014; Jim Collins on April 15, 2014; and Laurene Powell Jobs on October 25, 2013, December 6, 2013, and April 30, 2014.
Chapter 14: A Safe Haven for Pixar
This chapter is the largely untold, inside story of how Steve Jobs came to sell Pixar Animation Studios to the Walt Disney Company in early 2006, at a time when the relations between the two companies was particularly fraught. We relied upon the recollections of Disney CEO Robert Iger, Pixar founder Ed Catmull, and Pixar’s driving creative spirit John Lasseter to tell this tale, not unlike the plot of a Pixar movie, which almost always chronicles the personal growth of characters who sometimes stumble over their own feet. We benefitted from lengthy, enlightening interviews with all three in early 2014.
For background we also relied on two books: James B. Stewart’s Disney War and Walter Isaacson’s Steve Jobs.
Aside from snippets from my own encounters with Jobs, most of the direct quotations in this chapter were drawn from interviews with John Lasseter on May 8, 2014; Tim Cook on April 30, 2014; Ed Catmull on January 16, 2014; and Robert Iger on May 14, 2014.
Chapter 15: The Whole Widget
This chapter has several threads that reflect the new complexity in managing the company, soon to be called simply Apple Inc., as its business and product line broadened. Between late 2004 and 2008, Apple gave birth to the iPhone, endured a changing of the guard in the executive ranks, and entered into a new kind of business partnership with AT&T even as the company’s sales and ranks of employees nearly tripled. Meanwhile controversy returned to Cupertino, in the form of an SEC investigation into its procedures for awarding executive stock options, public criticism of working conditions at its contract manufacturer in China, and accusations of antitrust violations in its collusion with book publishers over electronic book prices and with other Silicon Valley employers to reduce “poaching” of key employees. Apple kept on growing, and with the iPhone’s surging success, Jobs had completed his trifecta of landmark computers. All this despite the fact that his health continued to decline visibly. We benefitted from lengthy interviews with key current and former executives at Apple, including CEO Tim Cook, senior vice president of design Jony Ive, senior vice president of Internet software and services Eddy Cue, vice president of corporate communications Katie Cotton, and Tony Fadell, the founder of Nest Labs, which is now a subsidiary of Google. We also relied upon Apple press releases and SEC filings and court records about the stock option controversy.
Aside from snippets from my own encounters with Jobs, most of the direct quotations in this chapter were drawn from interviews with Eddy Cue on April 29, 2014; Fred Anderson on August 8, 2012; Avie Tevanian on October 11, 2012; Tim Cook on April 30, 2014; Jon Rubinstein on July 25, 2012; Jony Ive on May 6, 2014, and June 10, 2014; John Doerr on May 7, 2014; Jean-Louis Gassée on October 17, 2012; and Marc Andreessen on May 7, 2014.