“First, you must admit that under ordinary circumstances Conrad, Sherman could never hope to publish such an important and valuable book as this, for the good reason that you have neither the prestige to attract such a work nor the cash to pay for it.
“Second, if this book comes out under your imprint, it will bring tremendous prestige to your company. It undoubtedly will lure many other authors into the fold. It might well be the beginning of a new era for your firm. Textbooks and volumes of puzzles are all very well. But to be Charles Anstruther’s publisher, even posthumously, is quite a different matter.”
“You make it sound great, Walter,” I said. “Now where’s the catch? How much of an advance do you want? A piece of the company? What?”
“Richard, why are you so continually antagonistic? I don’t want an advance. I just want the use of your name. The use of your offices. The use of the normal facilities you have. Very simply I propose to give you the book to publish. I propose to pay all the advertising and exploitation costs. I propose to retain complete authority on such subsidiary rights as reprints, magazine serialization, foreign publication, television and motion picture rights. For your trouble, which, I may say, will be a good deal less than if you were publishing a new book of puzzles, I propose to offer you ten percent of all profits realized from printed matter. That is to say, reprints, twenty-five cent editions, translations, regular sales, book clubs, whatever. And five percent of any subsequent motion picture sales.”
It was coming at me so fast that I couldn’t function.
“In other words, Richard, I am asking you to front for my corporation.”
I tried to think clearly.
“None of the big publishers would give you a deal like that,” I said.
“Of course not,” Walter said. “That’s why I asked you. At no expense to yourself you are being cut in for ten percent of what may well amount to a million dollars in profits. Plus the tremendous prestige of publishing what will unquestionably be the most talked-of book of the year. Naturally, the terms of our agreement will be confidential. For all anyone on the outside can know, you are publishing the book in the normal way.
“As for me, I am eliminating a middleman, as it were. I, as president of my corporation, have a responsibility to my stockholders. I could, of course, eliminate you too. I could publish the book myself-form a subsidiary company, The Heinemann Press, perhaps. But that would only attract attention to myself. I would just as soon have the book published in as normal a fashion as possible. There is certainly nothing dishonest about this deal. As a matter of fact, it is done all the time. In reality, I am publishing the book and paying you a commission for certain services rendered. The use of your name, and so forth. The only thing is, Richard, I want the book for the late spring. So you must decide quickly.”
I was somewhat overwhelmed.
There was something wrong with the whole thing, but I couldn’t figure out what it was. The only thing I could think of to ask was, “Where does Max Shriber figure in this?”
“Max,” Walter said, “Max is one of my stockholders. Or partners, if you prefer.”
“Who else has a piece of this book?”
“That, Richard, I am afraid I am not at liberty to divulge. Not until you have agreed to take the book. Once the papers are signed and you too are a partner, then everything will be open and aboveboard.”
I was trying to think. I walked into the bathroom and washed my face with cold water.
I came back in again.
“All right,” I said. “You want fast action. When can you give me a copy of the manuscript?”
“Oh, dear, no,” Walter said. “I haven’t made myself clear. No one, Richard, but no one can see the book until all papers are signed.”
“If everything is so on the up and up,” I said, “if this whole thing is so honest, how come you’re getting fancy now? If I’m going to publish the book I’ve certainly got a right to see it.”
“I agree,” Walter said. “But as yet, you haven’t agreed to publish the book.”
“How can I agree till I read it?”
“My dear boy, you are talking about the novel that Charles Anstruther spent the last six years of his life writing. If you read it and didn’t like it, you would still be compelled to publish it. Anyone would. After all, the man won a Nobel Prize.”
“If you can give me a good reason why I can’t see it now, all right,” I said. “But it has to be good.”
“I can give you two excellent reasons,” Walter said. “One, it is part of my overall promotion strategy that absolutely no one is to see the book. This will create interest in it. And it will prevent loss of impact. Many publishers make the great mistake of allowing hundreds of advance copies of a new book to drift around before publication. They dispel a great deal of excitement that way. To show you that this strategy is paying off, I have had two firm offers from movie companies, sight unseen.”
“O.K.,” I said. “I can see why you don’t want a lot of people reading it. But I’m not a lot of people. I’m going to publish it.”
“The second reason is even simpler,” Walter said. “The Winding Road to the Hills by Charles Anstruther is really a very bad book.”
“What?”
“Oh, yes. You understand that I am speaking to you with utter frankness and in complete confidence. It’s a dreadful book. I mean artistically. Anstruther needed money. He wrote it with an eye to a movie sale. And it will make an excellent picture. But as a serious work of literature, it is nonsense. If it is not sold to the movies and if all the subsidiary rights are not disposed of before publication, the critical reception will certainly damage the value of the property. It is unfair, in a way, too. The book is a fine adventure story. It is exciting. Really very like a top-notch movie scenario. If it were by someone else the critics would praise it for what it is-entertainment. But since it is by Charles Anstruther, whom they quite rightly regard as a pillar of American literature, they will be obliged to attack it. And yet, ironically, the fact that it is by Anstruther makes it valuable. A very complex situation, as you can see.”
Walter reached over to his control board and pushed a button.
On the far wall a picture slid to one side and revealed a small wall safe.
“I have all three copies of the book in there. I also have your contracts, drawn up and waiting. I realize you will have to consult with your partner, Mr. Conrad, on this. Why don’t you phone him and ask him to come over here immediately? I should like to get this settled today.”
Behind us, the door opened noiselessly.
Jimmie said, “Miss Whitney asks if you will join her for breakfast.”
I jumped. I had not heard him come in.
“Thank you, Jimmie,” Walter said. “Tell Miss Whitney I’ll be with her in a moment.”
Jimmie nodded and withdrew as quietly as he had come.
“I didn’t know Janis was staying here,” I said. “She mentioned a hotel.”
“And she was absolutely right,” Walter said. “This place is getting to be a hotel. Everyone but everyone stays here. No, Janis is an old friend of mine.”
“Is she another one of your stockholders?” It was a shot in the dark, but I could tell by Walter’s face that it was an accurate one.
“I will be frank with you. The book is owned by three equal partners, Janis, Max Shriber and myself. We each put up fifty thousand dollars.” He turned toward me and patted me on the arm. “Now, Richard, I don’t want you to be alarmed by my honesty. When I say that The Winding Road to the Hills is a bad book, I simply mean that it is a poor book. Anstruther, as you may or may not know, was well on the way toward becoming an alcoholic. His work, naturally, suffered. It is still as good a book, if not a better one, than most of the books that appear on the best-seller list.
“Understand me, it is only a poor book by the standards that Anstruther himself set when he was writing at the top of his form. That is all the critics will say. But that will be enough to hurt the commercial value. What I am getting at is that you personally will only gain in stature from publishing it. It is far better to publish a poor work by a great writer than an excellent book of Triple-Cross-O-Grams. Richard, as a friend, I strongly urge you to accept my proposal.”