But of course we should keep in mind that vulgar has many dictionary definitions and that only a couple of these have to do w/ lewdness or bad taste. At root, vulgar just means popular on a mass scale. It is the semantic opposite of pretentious or snobby. It is humility with a comb-over. It is Nielsen ratings and Barnum’s axiom and the real bottom line. It is big, big business.
Thirty-four-year-old porn actor Cal Jammer killed himself in 1995. Starlets Shauna Grant, Nancy Kelly, Alex Jordan, and Savannah have all killed themselves in the last decade. Savannah and Jordan received AVN’s Best New Starlet awards in 1991 and 1992, respectively. Savannah killed herself after getting mildly disfigured in a car accident. Alex Jordan is famous for having addressed her suicide note to her pet bird. Crewman and performer Israel Gonzalez killed himself at a porn company warehouse in 1997.
An LA-based support group called PAW (=Protecting Adult Welfare) runs a 24-hour crisis line for people in the adult industry. A fundraiser for PAW was held at a Mission Hills CA bowling alley last November. It was a nude bowling tournament. Dozens of starlets agreed to take part. Two or three hundred adult-video fans showed up and paid to watch them bowl naked. No production companies or their executives participated or gave money. The fundraiser took in $6,000, which is slightly less than two one-millionths of porn’s yearly gross.
As you know if you’ve seen Casino, Showgirls, Bugsy, etc., there are really three Las Vegases. Binion’s, where the World Series of Poker is always played, exemplifies the “Old Vegas,” centered around Fremont Street. Las Vegas’s future is even now under late-stage construction at the very end of the Strip, on the outskirts of town (where US malls always go up); it’s to be a bunch of theme-parkish, more “family-oriented” venues of the kind that De Niro describes so plangently at the end of Casino.
But Las Vegas as most of us see it, Vegas qua Vegas, comprises the dozen or so hotels that flank the Strip’s middle. Vegas Populi: the opulent, intricate, garish, ecstatically decadent hotels, cathedra to gambling, partying, and live entertainment of the most microphone- swinging sort. The Sands. The Sahara. The Stardust. MGM Grand, Maxim. All within a small radius. Yearly utility expenditures on neon well into seven figures. Harrah’s, Casino Royale (with its big 24-hour Denny’s attached), Flamingo Hilton, Imperial Palace. The Mirage, with its huge laddered waterfall always lit up. Circus Circus. Treasure Island, with its intricate facade of decks and rigging and mizzens and vang. The Luxor, shaped like a ziggurat from Babylon of yore. Barbary Coast, whose sign out front says CASH YOUR PAYCHECK — WIN UP TO $25,000. These hotels are the Vegas we know. The land of Lola and Wayne. Of Siegfried and Roy, Copperfield. Showgirls in towering headdress. Sinatra’s sandbox. Most of them built in the ’50s and ’60s, the era of mob chic and entertainment-cum-industry. Half-hour lines for taxis. Smoking not just allowed but encouraged. Toupees and convention nametags and women in furs of all hue. A museum that features the World’s Biggest Coke Bottle. The Harley-Davidson Cafe, with its tympanum of huge protruding hawg; Bally’s H&C, with its row of phallic pillars all electrified and blinking in grand mal sync. A city that pretends to be nothing but what it is, an enormous machine of exchange — of spectacle for money, of sensation for money, of money for more money, of pleasure for whatever be tomorrow’s abstract cost.
Nor let us forget Vegas’s synecdoche and beating heart. It’s kittycorner from Bally’s: Caesars Palace. The granddaddy. As big as 20 Wal-Marts end to end. Real marble and fake marble, carpeting you can pass out on without contusion, 130,000 square feet of casino alone. Domed ceilings, clerestories, barrel vaults. In Caesars Palace is America conceived as a new kind of Rome: conqueror of its own people. An empire of Self. It’s breathtaking. The winter’s light rain makes all the neon bleed. The whole thing is almost too pretty to stand. There could be no site but Las Vegas’s Caesars for modern porn’s Awards show — here, the AAVNAs are one more spectacle. Way more tourists and conventioneers recognize the starlets than you’d expect. Double-takes all over the hotel. Even just standing around or putting coins in a slot machine, the performers become a prime attraction. Las Vegas doesn’t miss a trick.
The Annual AVN Awards are always scheduled to coincide with the International Consumer Electronics Show (a.k.a. CES), which this year runs from 8 through 11 January. The CES is a very big deal. It’s like a combination convention and talent show for the best and brightest in the world of consumer tech. Steve Forbes is here, and DSS’s Thomson. Sun Microsystems is using this year’s CES to launch its PersonalJava 1.0. Bill Gates gives a packed-house speech on Saturday morning. Major players from TV, cable, and merchandising host a panel on the short-term viability of HDTV. A forum on the problem of product returns by disgruntled customers seats 1,500 and is SRO. The CES as a whole is bigger than your correspondents’ hometowns. It’s spread out over four different hotels and has 10,000+ booths with everything from “The First Ever Full Text Message Pager in a Wristwatch” to the world’s premier self-heating home satellite dish (“The Snow and Ice Solution!”).
But far and away the CES’s most popular venue, with total attendance well over 100,000 every year, is what is called the Adult Software 5 exhibition, despite the fact that the CES itself treats the Adult tradeshow kind of like the crazy relative in the family and keeps it way out in what used to be the parking garage of the Sands hotel. This facility, a serious bus ride from all the other CES sites, is an enormous windowless all-cement space that during show hours manages to induce both agoraphobia and claustrophobia. A big sign says you have to be 21 to get in. The median age inside is 45, almost all males, nearly everyone wearing some sort of conventioneer’s nametag. Every production company in the adult industry, from Anabolic to Zane, has a booth here. The really big companies have booths that are sprawling and multidisplay and more like small strip malls. A lot of porn’s top female performers are contract players, exclusive vendors to one particular production company; and one reason why a lot of the starlets seem kind of tired and cranky by Saturday night’s Awards gala is that they will have spent much of the previous 72 hours at their companies’ CES booths, on their feet all day in vertiginous heels, signing autographs and posing for pictures and pressing all manner of flesh.
The best way to describe the sonic environment at the ’98 CES is: Imagine that the apocalypse took the form of a cocktail party. Male fans move through the fractal maze of booths in groups of three or more. Their expressions tend to be those of junior-high boys at a peephole, an expression that looks pretty surreal on a face with jowls and no hairline. Some among them are video retailers; most are not. Most are just hard-core fans, the industry’s breath and bread. A lot of them not only recognize but seem to know the names, stage names, and curricula vitae of almost all the female performers.