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when

she

wandered into Jed’s study

one night and encountered his

frustration.

“There’s this really cool

thing called Bitcoin—it’s like

this nerd, libertarian thing,”

Jed told MiSoon, in his

hushed, intense voice. “But

it’s so lame. I can’t buy any

at night.”

Jed said he wanted to

build a site himself where he

could buy coins at any hour.

When MiSoon arose the next

morning, it was done. With

some experience in amateur

foreign-currency trading, Jed

knew the basics of what an

exchange required. But he

had never actually set up a

website

before,

having

previously worked more on

the sophisticated back-end

software. His new Bitcoin

exchange was something of a

fun experiment.

He and MiSoon discussed

possible names for the site.

He mentioned an old domain

name that he owned and was

not using—mtgox.com. Jed

had bought the site in 2007,

for use as an online exchange

to buy and sell the cards used

in the role-playing game

Magic:

The

Gathering

hence

the

acronym

for

Magic: The Gathering Online

Exchange. It had operated for

just a few months before Jed

shut it down and the site had

been vacant since.

“Yeah, you should use

that,”

MiSoon

replied.

“That’s kind of weird and

easy to remember. Why not if

you

already

have

it

registered?”

Seven days after the

Slashdot post, Jed casually

advertised his new site on the

Bitcoin forum:

Hi Everyone,

I just put up a new

Bitcoin exchange.

Please let me know

what you think.

Mt. Gox was a significant

departure from the exchanges

that already existed, primarily

because Jed offered to take

money from customers into

his

PayPal

account

and

thereby risk violating the

PayPal prohibition on buying

and selling currencies. This

meant that Jed could receive

funds from almost anywhere

in the world. What’s more,

customers didn’t have to send

Jed money each time they

wanted to do a trade. Instead,

they could hold money—both

dollars and Bitcoins—in Jed’s

account and then trade in

either direction at any time as

long as they had sufficient

funds,

much

as

in

a

traditional brokerage account.

These advances made it

significantly more convenient

to buy and sell Bitcoins, but

also brought new dangers that

threatened to betray some of

the

currency’s

basic

principles.

Satoshi

had

designed Bitcoin to eliminate

the need for trusted central

authorities. It was supposed

to be a new money that

people could hold on their

own, without a bank, secured

with a private key that only

the user knew. Mt. Gox

customers would be moving

back to the old model in

which a single institution—

Jed’s

company—held

everyone’s money. If Jed

offered

good

security

measures, this might prove

safer than holding coins on a

home computer. But Jed was

not a security expert, and if

he did somehow lose the

private

keys

to

the

exchange’s digital wallets, his

customers had little recourse.

Unlike

the

banks

that

Bitcoiners had bashed, Mt.

Gox had no deposit insurance

and no regulators overseeing

the safety and soundness of

Jed’s operation. The choice

was between security and

principles on one hand and

convenience on the other.

When a forum member

asked

why

they

should

choose Mt. Gox over the

alternatives, Jed responded in

his characteristically modest

but confident way.

“It is always online,

automated, the site is faster

and on dedicated hosting and

I think the interface is nicer.”

Even Jed, though, was

surprised at how quickly

people trusted his setup and

sent money to his PayPal

account. During his first day

in business, July 18, twenty

Bitcoins were traded at five

cents each on Mt. Gox—an

inauspicious opening. But

within the first week he had

his first hundred-dollar day of

trading, and by the end of the

month Mt. Gox had overtaken

Martti’s service and the other

existing exchange in trading

volume to become the largest

Bitcoin business around.

These weeks marked a

subtle but dramatic transition

for Bitcoin. Until this point,

there had been occasional

transactions,

but

mostly

between aficionados making

them out of a desire to help

the

network.

After

the

Slashdot story, the difficulty

of mining new Bitcoins

ramped up quickly with the

surge in the number of people

racing to win coins. Satoshi

had determined that as more

computers

joined

the

network, the mining of new

Bitcoins would become more

difficult, ensuring that it

would always be roughly ten

minutes between releases of

new coins. The week after the

Slashdot story, the difficulty

of mining new Bitcoins

jumped 300 percent. Gavin

Andresen, who had initially

started mining Bitcoins to

help the network, now found

it all but impossible to win

new coins with his four-year-

old Mac laptop.

Suddenly, if a person

wanted Bitcoins, he or she

had to buy them. And people

were showing a willingness

to do just that and part with

real

money

for

these

unproved slots on a digital

spreadsheet. The growing

popularity of Bitcoin was

hard to miss. One new forum

member wrote:

What I like about

Bitcoin is that it is a

community with a

solution that we are

actually trying. I don’t

know many people in

real life that are even

close to as radical in

their thinking as I

(and many others on

these forums) am.

Surprisingly,

however, I am able to

talk with my real life

friends about Bitcoin

much longer than my

normal rants about

“what should be,”

because Bitcoin

actually exists.

IN LATE JULY Martti launched

the

first

foreign-language

forum, in Russian, and within

a few weeks it had hundreds

of postings. The English

forum grew much faster. In

one month, the forum had

gained more new members—

370—than

it

had

since

coming online in November

2009.

Craving

more

conversation, the expanding

herd of dedicated Bitcoin