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“It is possible,” he ended carefully, lowering one arm to his side and pointing the other at the original Keidi speaker, “that your natural enthusiasm may have blinded you to the many problems you will encounter.”

The other’s horn quivered briefly, then it said, “Is it your intention, or that of your superiors, to discourage this project?”

“It is not,” Martin said firmly. Before going on, he glanced at the translation screen where his words appeared side by side in English and the regimented squiggles of the Keidi printed language. Carefully, because the material was available for later study by the Keidi and his supervisor, he said, “Such projects are to be encouraged and actively supported. They are the ultimate purpose for which the Federation Citizens were chosen and brought here. Our concern is that you might discourage yourselves by making a premature contact.”

There was no observable or audible reaction from the Keidi, and Martin continued. “Like yourselves, the group of scientists you are about to meet are not typical. The majority of the Surreshon population, like their Keidi counterparts, have only a passing interest in inter-species contact, and are much more concerned with the day-to-day business of living, mating, caring for their offspring. People like these are simply not interested in the long-term future scientific and philosophical development of their own or another species.”

The sound of background conversation had died away and, even though the others were not pointing their horns at him, Martin knew that he had their attention.

“The group you have arranged to meet will be interested in everything you do and say,” he went on. “But if the time required for full cultural contact between your species is to be kept as short as possible, it is the interest of the ordinarily disinterested Surreshon which must be aroused, as much and as often as possible. I have no doubt that beings of your level of intelligence and range of abilities will devise ways of achieving this.”

“Butter,” Beth murmured, again bypassing her translator. “Butter applied with a shovel.”

“What are your instructions?” asked the Keidi who was pointing at him, then added, “I mean, of course, what is the advice you were instructed to give us?”

Martin gave a relieved sigh. “I was told that you and your Surreshon counterparts, bearing in mind the serious nature of this project, would prefer a quiet arrival and first meeting with the minimum of outside interference from the population at large. However, it is the general public who are going to be involved ultimately, and it was felt that they should be involved sooner rather than later.

“This could be achieved,” he went on, “by arousing their interest in the project as early as possible, and increasing that interest by arranging frequent interviews with the media giving your reactions, on a more personal and noncerebral level, to your meetings with ordinary Surreshon citizens. The general public should be influenced by whatever means or activities available to you into desiring wider contact…”

“Are you suggesting,” the Keidi broke in, “that we market ourselves like some kind of saleable product? Our group is dedicated solely to the achievement of full understanding and cultural contact. We are not in the business of trading or selling. Your remarks are insulting, and I trust that the insult was unintentional.”

“Back off,” Beth said softly. Martin shook his head.

“With respect,” he went on, “every member of your group is engaged in a marketing project of great complexity and importance, that of selling an idea to people who, with very few exceptions, are not yet ready to buy it. They are like yourselves when you were children, when you were being introduced to the concepts of mathematics, geometry, or written language by tutors who had to devise methods of holding your interest and gradually increasing it within your then limited attention spans. Later, of course, these subterfuges became unnecessary as your interest in the subjects for their own sakes increased, with results which ultimately led to this project and The Builders only know what more besides.”

The Keidi’s speaking horn remained silent, but the focusing muscles were twitching.

“First impressions are important and longest-lasting,” Martin resumed quickly. “You should therefore attract as much attention and interest as early as possible, by putting on a show rather than arriving quietly. I suggest circling their airfield a few times followed by a couple of low-level passes across the landing area. Supersonic, of course, for the benefit of die media and sightseers, but land before the noise becomes irksome. Initially, you should seek out the news gatherers and respond to their questions, rather than to those of your counterparts, because there will be ample time later to…”

“No!” the Keidi broke in sharply. “Repeated overflying at supersonic speed would disconcert and perhaps frighten the young, irritate their parents, and therefore prove counterproductive.”

“The airfield is far removed from the densely inhabited area of the city,” Martin replied, “and I think that the youthful sightseers accompanying their parents, whose young minds you will be trying to influence, would enjoy such a display.”

There was no reply for a few minutes while the Keidi talked quietly among themselves, then the original speaker said, “Thank you, non-Citizen. We are in complete disagreement with you. The suggestion trivializes, sensationalizes, and cheapens a most serious and responsible activity. Our approach will be quiet and dignified, and your approach will be subsonic.”

Martin did not trust himself to speak as he turned to follow Beth to the flight deck.

Except for some mild curiosity shown toward them immediately following the landing, Beth and Martin were ignored. The Keidi and Surreshon scientists were Citizens engaged in opening cultural relations with each other, after all, and two non-Citizens of whatever species, who had crewed the visitors’ aircraft were of little intrinsic interest to either the Keidi or the Surreshon, who resembled something between an outsize caterpillar and a multi-legged ant.

Enormous efforts were being made by both groups to be polite and understanding and forgiving of each other’s mistakes-mistakes which were amusing, embarrassing, and often physically dangerous, but not serious so far as the project was concerned. The errors were, however, frequent enough to keep the few Surreshon news gatherers present very happy indeed.

If their supervisor was capable of feeling such an emotion, it should be pleased with the reports they were sending back. But when it contacted them a few days later, it barely mentioned the project. Plainly it had something much more urgent in mind for diem.

WITHDRAW FROM KEIDI-SURRESHON CONTACT ASSIGNMENT WITHOUT DELAY IN THE SHORT TERM THE PROCESS HAS BECOME SELF-SUSTAINING. PROGRAM THE ATMOSPHERE CRAFT TO RETURN TO KEIDI TERRITORY WHEN — REQUIRED AND INFORM THEM ACCORDINGLY. AN INTRAPLANETARY SPACE VEHICLE WILL LAND DIRECTLY AND CONVEY YOU TO THE HYPERSHIP WHERE NEW ASSIGNMENT INSTRUCTIONS WILL BE ISSUED.

The ship sent to pick them up was small, simple, and stupid, Beth insisted, because there was no way for her to modify its orbit or velocity from inside the passenger observation module. As a master ship handler she was always a little restless when she had nothing to do but admire the scenery. The ship was, however, fast.