“We don't even have to buy the stock. We don't have to overload the inventory. We can have each designer put together a show, and the women can order directly through us, which makes even more sense economically.” Berman was thrilled with that idea. It took all the danger out of it for him.
“Now you've got it, Bernard.”
“I think we need to do some reconstruction first though. Our designer department isn't European enough.” They had gone on talking for hours as the idea was born, and when they had roughed out what they were going to do, Berman shook his hand. Bernard had grown up a lot in recent years. He was mature and self-confident, and his business decisions were sound. He even looked grown-up now, Berman teased, pointing at the beard he had grown before returning to New York. He was thirty-one years old and a very nice-looking man.
“I think you've done a fine job thinking this out.” The two men exchanged a smile. They were both pleased. It was going to be a very exciting time for Wolffs. “What are you going to do first?”
“I want to speak to some architects this week, and I'll have them do some plans up to show you, and then I want to leave for Paris. We have to see what the designers think about the idea.”
“Think they'll balk?”
He frowned pensively but shook his head. “They shouldn't. There's big money in it for them.”
And Bernie had been right. They hadn't balked. They had leapt at the idea, and he had signed contracts with twenty of them. He had gone to Paris fully prepared to close the deal, and he returned to New York three weeks later, victorious. The new program was to be launched in nine months, with a fabulous series of fashion shows in June, where the ladies could order their wardrobes for the fall. It was not unlike going to Paris and ordering from the couture lines. And Bernie was going to kick it all off with a party and one fabulous black-tie show which would combine a few pieces from each designer they would be working with. None of it could be bought, it would only be a teaser for the shows that would come next, and all of the models were coming from Paris, along with the designers. And three American designers had been added since the project began. It gave Bernie a huge amount of work to do in the next several months, but it also made him a senior vice president at thirty-two.
The opening-night fashion show was the most beautiful thing anyone had ever seen. The clothes were absolutely staggering and the audience oohed and aahed and applauded constantly. It was absolutely fabulous and one sensed easily that fashion history was being made. It was extraordinary the way he combined good business principles with strong merchandising, and somehow he had an innate sense for fashion. And it all combined to make Wolffs stronger than any other store in New York, or the country for that matter. And Bernie was on top of the world when he sat in the back row watching the first full designer show, as the women watched it avidly. He had seen Paul Berman pass by a short while before. Everyone was happy these days, and Bernie began to relax a little bit as he watched the models coming down the runway in evening gowns, and he particularly noticed one slender blonde, a beautiful catlike creature with chiseled features and enormous blue eyes. She almost seemed to glide above the ground, and he found himself waiting for her as each new series of gowns came out, and he was disappointed when the show finally came to an end and he knew he wouldn't see her again.
And instead of hurrying back to his office, as he had meant to do, he lingered for a moment, and then slipped backstage to congratulate the department manager, a Frenchwoman they had hired, who had worked for years for Dior.
“You did a great job, Marianne.” He smiled at her and she eyed him hungrily. She was in her late forties, impeccably turned out and tremendously chic, and she had had her eye on him since she'd come to the store.
“The clothes showed well, don't you think, Bernard?” She said it like a French name, and she was enormously cool and yet sexy at the same time. Like fire and ice. And he found himself looking over her shoulder as girls rushed past in blue jeans and their own simple street clothes with the fabulous gowns over their arms. Salesladies were dashing back and forth, grabbing armfuls of the exquisite clothes to take them to their customers to try on so they could order them. And it was all going extremely well, and then Bernard saw her, with the wedding dress from the finale over her arm.
“Who's that girl, Marianne? Is she one of ours, or did we hire her for the show?” Marianne followed his eyes, and was not taken in by the casual tone of his voice. She felt her heart sink as she looked at her. She couldn't have been a day over twenty-one and she was a beautiful girl.
“She free-lances for us from time to time. She's French.” But she didn't need to say more. The girl wandered right over to them, and held up the wedding dress as she glanced first at Bernard, and then at Marianne. She asked her in French what to do with it, as she was afraid to set it down, and Marianne told her who to give it to, as Bernie stood almost gaping at her. And then the department manager knew what her duty was.
She introduced Bernie to her, title and all, and even explained that the new concept was all his plan. She hated to put them together like that but she had no choice. She watched Bernie's eyes as he looked at the girl. It amused her somehow, he was always so aloof. It was obvious that he liked girls, but he never got deeply involved with anyone, from what people said. And unlike the merchandise he selected for Wolffs, in women he preferred quantity to quality every time …“volume” as they said in the trade …but maybe not this time….
Her name was Isabelle Martin and she was twenty-four years old. She had grown up in the south of France and gone to Paris at eighteen to work for Saint Laurent and then Givenchy She was absolutely tops, and she had been a huge success in Paris. It was no surprise when she had been asked to come to the States and had done extremely well in New York for the past four years. He couldn't imagine why they hadn't met before.
“Usually I do only photography, Monsieur Fine.” She had an accent that enchanted him. “But for your show …” She smiled in a way that melted the seat of his pants and he would have done anything for her. And suddenly he remembered her. He had seen her on the cover of Vogue more than once, and Bazaar and Women's Wear …she just looked very different in real life, more beautiful actually. It was rare for models to cross over between runway modeling and photography, but she was skilled at both, and she had done beautifully in their show and he congratulated her lavishly.
“You were marvelous, Miss …uh …” His mind suddenly went blank and she smiled at him again.
“Isabelle.” He thought he would die just looking at her, and he took her to dinner that night at La Caravelle. Everyone in the room turned to look at her. And they went dancing afterwards at “Raffles” and Bernie never wanted to go home again. He never wanted to give her up, to let her out of his arms. He had never met anyone like her before, he had never been as swept off his feet by anyone. And the armor he had built after Sheila walked out of his life melted at her hands. Her hair was so blond it was almost white, and more extraordinary, it was natural. He thought her the most beautiful creature on earth, and it would have been difficult for anyone to disagree with him.
They had an enchanted summer in East Hampton that year. He had rented a small house, and she spent every weekend with him. When she had arrived in the U.S. she had immediately become involved with a well-known fashion photographer and after two years she had left him for a real-estate mogul. But all men seemed to fade from her life when Bernie appeared. It seemed like a magical time to him as he took her with him everywhere, showing her off, being photographed, dancing till dawn. It all seemed very jet set, and he laughed when he took his mother to lunch, and she leveled her most motherly gaze at him.