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We delight in creating those kinds of experiences in our seminars. And while the record that follows may have contained enough clues for the participant in the seminar, only the more astute reader will succeed in fully reconstructing the earlier events. As we state explicitly in this book, the verbal component is the least interesting and least influential part of communication. Yet this is the only kind of clue offered the reader here.

The basic unit of analysis in face-to-face communication is the feedback loop. For example, if you were given the task of describing an interaction between a cat and a dog, you might make entries like: "Cat spits, ... dog bares teeth, ... cat arches back,... dog barks,... cat—" At least as important as the particular actions described is the sequence in which they occur. And to some extent, any particular behavior by the cat becomes understandable only in the context of the dog's behavior. If for some reason your observations were restricted to just the cat, you would be challenged by the task of reconstructing what the cat was interacting with. The cat's behavior is much more difficult to appreciate and understand in isolation.

We would like to reassure the reader that the non-sequiturs, the surprising tangents, the unannounced shifts in content, mood or direction which you will discover in this book had a compelling logic of their own in the original context. If these otherwise peculiar sequences of communication were restored to their original context, that logic would quickly emerge. Therefore, the challenge: Is the reader astute enough to reconstruct that context, or shall he simply enjoy the exchange and arrive at a useful unconscious understanding of a more personal nature?

John Grinder, Richard Bandler

I. Sensory experience

There are several important ways in which what we do differs radically from others who do workshops on communication or psychotherapy. When we first started in the field, we would watch brilliant people do interesting things and then afterwards they would tell various particular metaphors that they called theorizing. They would tell stories about millions of holes, or about plumbing: that you have to understand that people are just a circle with pipes coming from every direction, and all you need is Draino or something like that. Most of those metaphors weren't very useful in helping people learn specifically what to do or how to do it.

Some people will do experiential workshops in which you will be treated to watching and listening to a person who is relatively competent in most, or at least part, of the business called "professional communications." They will demonstrate by their behavior that they are quite competent in doing certain kinds of things. If you are fortunate and you keep your sensory apparatus open, you will learn how to do some of the things they do.

There's also a group of people who are theoreticians. They will tell you what their beliefs are about the true nature of humans and what the completely "transparent, adjusted, genuine, authentic," etc. person should be, but they don't show you how to do anything.

Most knowledge in the field of psychology is organized in ways that mix together what we call "modeling"—what traditionally has been called "theorizing"—and what we consider theology. The descriptions of what people do have been mixed together with descriptions of what reality "is." When you mix experience together with theories and wrap them all up in a package, that's a psychotheology. What has developed in psychology is different religious belief systems with very powerful evangelists working from all of these differing orientations.

Another strange thing about psychology is that there's a whole body of people called "researchers" who will not associate with the people who are practicing! Somehow the field of psychology got divided so that the researchers no longer provide information for, and respond to, the clinical practitioners in the field. That's not true in the field of medicine. In medicine, the people doing research are trying to find things to help the practitioners in the field. And the practitioners respond to the researchers, telling them what they need to know more about.

Another thing about therapists is that they come to therapy with a set of unconscious patternings that makes it highly probable that they will fail. When therapists begin to do therapy they look for what's wrong in a content-oriented way. They want to know what the problem is so that they can help people find solutions. This is true whether they have been trained overtly or covertly, in academic institutions or in rooms with pillows on the floor.

This is even true of those who consider themselves to be "process-oriented." There's a little voice somewhere in their mind that keeps saying "The process. Look for the process." They will say "Well, I'm a process-oriented therapist. I work with the process." Somehow the process has become an event—a thing in and of itself.

There is another paradox in the field. The hugest majority of therapists believe that the way to be a good therapist is to do everything you do intuitively, which means to have an unconscious mind that does it for you. They wouldn't describe it that way because they don't like the word "unconscious" but basically they do what they do without knowing how they do it. They do it by the "seat of their pants"—that's another way to say "unconscious mind." I think being able to do things unconsciously is useful; that's a good way to do things. The same group of people, however, say that the ultimate goal of therapy is for people to have conscious understanding—insight into their own problems. So therapists are a group of people who do what they do without knowing how it works, and at the same time believe that the way to really get somewhere in life is to consciously know how things work!

When I first got involved with modeling people in the field of psychotherapy, I would ask them what outcome they were working toward when they made a maneuver, when they reached over and touched a person this way, or when they shifted their voice tone here. And their answer was "Oh, I have no idea." I'd say "Well, good. Are you interested in exploring and finding out with me what the outcome was?" And they would say "Definitely not!" They claimed that if they did specific things to get specific outcomes that would be something bad, called "manipulating."

We call ourselves modelers. What we essentially do is to pay very little attention to what people say they do and a great deal of attention to what they do. And then we build ourselves a model of what they do. We are not psychologists, and we're also not theologians or theoreticians. We have no idea about the "real" nature of things, and we're not particularly interested in what's "true." The function of modeling is to arrive at descriptions which are useful. So, if we happen to mention something that you know from a scientific study, or from statistics, is inaccurate, realize that a different level of experience is being offered you here. We're not offering you something that's true, just things that are useful.

We know that our modeling has been successful when we can systematically get the same behavioral outcome as the person we have modeled. And when we can teach somebody else to be able to get the same outcomes in a systematic way, that's an even stronger test.

When I entered the field of communication, I went to a large conference where there were six hundred and fifty people in an auditorium. And a man who was very famous got up and made the following statement: "What all of you need to understand about doing therapy and about communication is that the first essential step is to make contact with the human you are communicating with as a person." Well, that struck me as being kind of obvious. And everybody in the audience went "Yeahhhh! Make contact. We all know about that one." Now, he went on to talk for another six hours and never mentioned how. He never mentioned one single specific thing that anybody in that room could do that would help them in any way to either have the experience of understanding that person better, or at least give the other person the illusion that they were understood.