In later years, the Glock party took a turn from American heartland-kitsch toward Turkish exotica. Glock imported an Austrian belly dancer as the main attraction at the SHOT Show. The dancer had impressed Glock when he saw her entertain in Vienna. During each of her visits in the late 1990s, she practiced for several days in the basement gym of the Glock residence in the Vinings, which was equipped with a dance bar and wall-length mirror, according to Bereczky.
The Middle Eastern–style diversion drew lusty cheers from the gun crowd. “You’ve got the Turkish harem music, and the spotlight on this belly dancer,” recalled Ricker. “A lot of people didn’t know whether it was a joke, or what. But, hey, it was the Glock party, so you went with it.”
Ricker for a time worked with Richard Feldman at the ASSC, which was eager to ingratiate itself with Gaston Glock. With Jannuzzo’s encouragement, the company agreed to give the trade group $1 for each gun shipped from Smyrna. The annual Glock donation grew to more than $120,000 a year—the largest contribution the ASSC received from any single company, according to Feldman.
Feldman sometimes accompanied Mr. Glock on outings to the Gold Club, where the usually taciturn Austrian was able to unwind. Some of the dancers knew the free-spending magnate by sight, and on a couple of occasions they brought him up on stage for a round of applause. One evening, Glock received a varsity-style Gold Club jacket, which the dancers autographed. On another visit, to celebrate Glock’s birthday, the erotic entertainers invited the gun maker to the stage and then playfully stripped him down to his boxer shorts, dark dress socks, and black shoes, according to Jannuzzo. Far from resisting, Glock helped remove his shirt and slacks, grinning broadly the whole time. He had come a long way from running his radiator factory in suburban Vienna.
In Austria, the date of Glock’s birth is known to his employees and admirers as “Glockmas.” Celebrants mark the event with the presentation of ice sculptures and toasts of praise. Champagne and wooden casks of wine accompany a spread of Wiener schnitzel, sausage wrapped in flaky pastry, and other traditional Austrian fare. And Glock thanks attendees in the style of a country baron blessing his peasants.
Glock spent an increasing amount of his time in Velden in the southern state of Carinthia. A favorite spot for the bourgeoisie of Austria and Germany, the resort featured water sports, pricey jewelry stores, restaurants, and boutique hotels. Here the once-shy engineer carried himself like the mogul he had become: imperious, proud, demanding of respect. “A person changes when they make a lot of money, and they go to America and see they are famous there,” observed Wolfgang Riedl, the former Glock executive. “Suddenly, everyone wants to know what they can do for Mr. Glock. He thinks he is important. In a way, he is.”
Glock became a more expansive host. He no longer left guests without so much as a glass of water while he ate lunch alone. He held court at sumptuous dinners and took his senior employees for rides on his boat across the Wöthersee, a large and scenic lake down the hill from his villa. Sometimes the destination was the village’s main lakeside casino. Upon the entrance of Glock and his entourage, the casino manager would signal to the conductor of the house jazz band, and the musicians halted whatever they were playing. After a moment’s pause, the band would swing into a brassy rendition of Frank Sinatra’s “My Way.”
“This was the Glock theme: ‘I did it my way,’ ” explained Florian Deltgen. Gaston Glock sat at his reserved table, and one by one, members of the serving staff came by to pay homage.
Glock’s three adult children remained in his close orbit but fit awkwardly into his social and business life. The patriarch cast a long and intimidating shadow. Gaston Jr. worked as an engineer for the family company, without enjoying significant executive responsibilities. Introspective and unassuming, the middle child rarely asserted himself. Brigitte, the eldest, had a more outgoing personality, but her father restricted her to low-level administrative tasks within the company. She joked bitterly that he treated her as a personal slave. For a time, she was married to a Glock marketing executive.
Robert, the younger son, had a confident swagger. He wore his jet-black hair slicked back and favored tailored leather jackets. His father dispatched Robert as a front man to trade shows and for a while set him up as the company’s top representative in the United States. But eventually Robert was called back to Austria. He never had much real authority in the company. American executives with Glock either laughed at him behind his back or expressed sympathy for the patronizing way his father treated him.
Deltgen recalled that Robert was a reckless driver whose fender benders kept local mechanics busy repairing his sports cars. With a gun, he could be even more of a menace. “On a visit to Deutsch-Wagram, I was with someone else from the US, and Robert was going to demonstrate the latest modifications on the Glock pistol,” Deltgen said. “Suddenly the gun goes off, and we’re ducking for our lives.”
A former Socialist Party loyalist, Gaston Glock mixed with the politically powerful of Carinthia, a stronghold of Austria’s right-wing Freedom Party. The region was known for its residents’ animus toward immigrants and for pockets of nostalgia for the Third Reich. The Freedom Party’s charismatic leader, Jörg Haider, who served for many years as the governor of Carinthia, was notorious internationally for making a series of provocative pro-Nazi statements in the 1990s. He praised elite SS troops as “men of character,” and he hailed the wisdom of Hitler’s “orderly employment policy.”
During one visit to Austria, Paul Jannuzzo recalled, Glock told him they would “take a beer” before dinner and meet some local friends. At the restaurant where Glock took him, “there was a bit of an unidentified buzz in the air,” Jannuzzo said, “and it reached its crescendo when the star arrived”: Jörg Haider. The politician shook hands and exchanged pleasantries with Glock and the others.
“It was the Beer Hall Putsch Redux,” Jannuzzo said ruefully. Uncomfortable mixing with the Haider crowd, the American lawyer decided to step outside—“in case the Israelis decided to use this occasion to take out Haider and his group with a cruise missile.”
Over the years, Glock vehemently denied Austrian media reports linking him to the Freedom Party. But several employees were aware of his friendliness with Haider.
By the late 1990s, the gun business had made Gaston Glock a billionaire. Estimating the size of his fortune was (and is) difficult, because most of it remains tied up in his privately held corporation. The shares of Glock GmbH do not trade on an exchange and therefore do not have a price. Valued conservatively, the company and its offshoots are probably worth $500 million, according to executives and investors familiar with the gun industry. Glock has invested in real estate in Atlanta and southern Austria worth tens of millions of dollars more. He has two corporate jets worth eight figures and a helicopter that ferries him around Austria (probably worth another $3 million or $4 million). He owns expensive show horses. It is impossible to say how much cash he has stashed away.
For all his wealth, though, Glock has spent his money awkwardly, in fits and starts. He has never seemed entirely comfortable living large. His ostentation has been tentative.
When his senior American employees traveled to Velden for consultations, Glock often had them stay at his villa, an enormous structure decorated in pink-and-white Italian marble, glittering crystal chandeliers, and heavy brocade curtains. The home cost millions to build, but guests wiped their shoes on tacky black-and-silver Glock-branded doormats. Inside the front door were withered houseplants turning shades of yellow and brown. The parlors were filled with expensive white couches and divans, but some were wrapped in transparent plastic, presumably to prevent stains. A garish fake leopard skin was draped across one living room sofa. Guest room beds were made up with slippery silk sheets the color of Pepto-Bismol. Glock did not obsess about thread count.