137 The Washington Post depicted the poor reception as a snub: Arshad Mohammed and Sara Kehaulani, ”Google is a Tourist in D.C., Brin Finds,“ Washington Post, June 7, 2006.
137 ”composed of ideological technologists“: author interview with Elliot Schrage, October 12, 2007.
138 ”One can make the argument“: author interview with Elliot Schrage, September 19, 2008.
138 ”in an important way, they are the same“: author interview with Lawrence Lessig, September 11, 2007.
CHAPTER 8: Chasing the Fox (2005-2006)
144 sixteen million monthly visitors; that number would quadruple over the next fourteen months: ComScore, BusinessWeek, November 5, 2007.
144 ”Sumner told Tom he did not want to get into a bidding war“: Julia Angwin, Stealing Myspace: The Battle to Control the Most Popular Website in America, Random House, 2009.
144 ”I think we have replaced MTV“: Tom Anderson in Der Spiegel, cited in Bill Wise, Search Insider, January 22, 2007, and Lotta Holmström in Grassroot Media, January 21, 2007.
145 ”I left“: author interview with Albie Hecht, January 15, 2008.
146 2005 study of media usage: ”Generation M: Media in the Lives of 8-18 Year-Olds,“ A Kaiser Family Foundation Study, March 2005.
146 A later study: Forrester Research report chart on YouTube and Internet use, Wall Street Journal, November 19, 2008.
147 Jason Hirschhorn was another Viacom refugee: author interviews with Jason Hirschhorn, February 12 and 21, 2008, and e-mail exchanges, March 2009.
149 Marc Andreessen has spent much of his life… an investor and board member: author interviews with Marc Andreessen, May 9, 2007, and June 9, 2008.
150 They named the site Ning: author interview with Andreessen, March 30, 2009.
150 ”I wouldn’t be sitting here without him“: author interview with Gina Bianchini, September 15, 2008.
150 ”You can talk about the economy“: author interview with Ben Horowitz, February 20, 2009.
152 thirty-four million monthly viewers: Nielsen/NetRatings, August 2006.
152 ”When we started“: author interview with Chad Hurley September 11, 2007.
153 ”If that works“: author interview with Eric Schmidt, June 11, 2008.
153 ”Right now“: Steve Ballmer Q amp;A with the editors of Business Week, October 11, 2006.
153 thirteen of the twenty most popular videos: Kevin J. Delaney and Matthew Karnitschnig, Wall Street Journal, February 21, 2007.
153 ”There are some issues with YouTube“: Redstone on Charlie Rose, quoted in the New York Times, October 10, 2006.
153 ”They can buy anything“: author interview with Irwin Gotlieb, June 2, 2008.
154 ”YouTube was an admission by Google“: author interview with Danny Sullivan, March 20, 2008.
154 ”They didn’t value our content“: author interview with Jeff Zucker, April 25, 2008.
154 ”Every time we thought we came down“: author interview with Phillipe Daumann, May 1, 2007.
155 ”no revenue at the time“: author interviews with Eric Schmidt, October 8, 2007, and June 11, 2008.
155 ”give the majority of revenue to them“: Larry Page at a small press lunch attended by the author, May 10, 2007.
155 ”theft“: author interview with Phillipe Daumann, May 15, 2008.
155 ”it gets redistributed“: author interview with Jeff Bewkes, April 10, 2008.
156 ”I don’t need somebody else to say“: author interview with Phillipe Daumann, May 15, 2008.
156 willing to believe that Google ”was well intentioned“: author interview with Jeff Bewkes, April 10, 2008.
156 ”You either find a way“: author interview with Albie Hecht, January 15, 2008.
157 ”Content is where people spend their time“: author interview with Herbert Allen III, January 24, 2007.
157 ”I figured that if things go well“: author interview with Robert Iger, May 17, 2007.
157 ”The first thing I did“: author interview with Robert Iger, May 17, 2007.
158 $44 million in revenues in 2006: ”Spotlight on Television 2.0 Leaders: The Walt Disney Company,“ IP Media Monitor, October 2006.
159 ”the issue of the moment“: author interview with Steven Rattner, April 24, 2007.
159 would spread CBS content: author interviews with Les Moonves, June 12, 2007 and April 7, 2008.
159 proposed agreement with Yahoo: author interview with Jeff Fager, September 11, 2008.
161 ”I think Quincy is one of the most advanced thinkers“: author interview with David Eun, June 12, 2008.
161 He cut it, though, for his first job: author interviews with Quincy Smith, January 23, April 9, June 9, and June 24, 2008.
163 CBS clips got twenty-nine million views: CBS press release, November 21, 2006.
164 ”When you’re a small company“: Eric Schmidt, quoted in ”Google Gets Friendly,“ Jeremy Caplan, Time, October 1, 2006.
164 ”duplicate detection“: Google News announcement, August 31, 2007.
165 The average daily circulation: Audit Bureau of Circulation, October 2006.
165 thirty-five minutes each day: author interview with Martin Nisenholtz, September 18, 2008, citing Nielsen report, May 2008.
166 Advertising in major newspapers: the Newspaper Association of American and the New York Times, July 9, 2007.
166 the AP’s revenues grow annually at about 5 percent: author interview with Tom Curley, February 21, 2008.
166 Their conclusions, according to Jeremy Philips: author interview with Jeremy Philips, May 18, 2007.
167 At the end of 2006: Letter from the Founders in Google’s 2006 Annual Report, confirmed by Google’s annual performance numbers and Quincy Smith testimonial, and available on Google.com.
168 ”I’ve never seen a company so loved on Wall Street“: author interview with Quincy Smith, January 23, 2008.
CHAPTER 9: War on Multiple Fronts (2007)
169 ”Once you get to a certain size“: author interview with Ivan Seidenberg on February 19, 2008.
169 ”We got frustrated“: author interview with Philipe Daumann, May 1, 2007.
170 ”The law basically said“: Wired interview, April 9, 2007.
170 ”a clip site“: author interview with Chad Hurley, September 11, 2007.
170 ”Everything Phillippe said was a lie“: Eric Schmidt tells author at the July 2008 Allen amp; Co conference in Sun Valley.
171 ”As a business, I think“: author interview with Ester Dyson, February 4, 2008.
171 ”If we’re putting up programming for free“: author interview with Mel Karmazin, May 13, 1008.
171 two websites it knew to be illegally downloading: according to the February 12, 2007, Wall Street Journal, the two Web sites illegally downloading movies were EasyDownloadCenter.com and theDownloadPlace.com.
171 publicly accused Google of a ”cavalier“ approach: Financial Times, March 6, 2007.
171 Facebook ”doubles in size every six months“: author interview with Mark Zuckerberg, August 22, 2007.
173 Remix: Making Art and Commerce Thrive in the Hybrid Economy: Lawrence Lessig, Penguin Books, 2008.
174 ”They want to be the digital advertising network“: author interview with Herbert Allen III, January 24, 2007.
174 gave Google ”an opportunity to be the infrastructure backbone“: author interview with Wenda Harris Millard, April 26, 2007.
174 ”You can dive deep into that data“: Randall Rothenberg quoted in the New York Times, April 14, 2007.
174 ”track more than 100 metrics“: DoubleClick brochure, ”Best Practices for Maximizing Web Advertising Effectiveness,“ September 19, 2007.
174 twenty billion online ads each day: author interview with David Rosenblatt, April 22, 2008.
175 envisioned three advantages for Google: author interview with Tim Armstrong, October 10, 2007.
176 ”We’d like to create one-stop shopping“: author interview with Richard Holden, August 20, 2007.
176 ”Instead of just selling remnant advertising“: author interview with David Rosenblatt, April 22, 2008.