157 ”The first thing I did“: author interview with Robert Iger, May 17, 2007.
158 $44 million in revenues in 2006: ”Spotlight on Television 2.0 Leaders: The Walt Disney Company,“ IP Media Monitor, October 2006.
159 ”the issue of the moment“: author interview with Steven Rattner, April 24, 2007.
159 would spread CBS content: author interviews with Les Moonves, June 12, 2007 and April 7, 2008.
159 proposed agreement with Yahoo: author interview with Jeff Fager, September 11, 2008.
161 ”I think Quincy is one of the most advanced thinkers“: author interview with David Eun, June 12, 2008.
161 He cut it, though, for his first job: author interviews with Quincy Smith, January 23, April 9, June 9, and June 24, 2008.
163 CBS clips got twenty-nine million views: CBS press release, November 21, 2006.
164 ”When you’re a small company“: Eric Schmidt, quoted in ”Google Gets Friendly,“ Jeremy Caplan, Time, October 1, 2006.
164 ”duplicate detection“: Google News announcement, August 31, 2007.
165 The average daily circulation: Audit Bureau of Circulation, October 2006.
165 thirty-five minutes each day: author interview with Martin Nisenholtz, September 18, 2008, citing Nielsen report, May 2008.
166 Advertising in major newspapers: the Newspaper Association of American and the New York Times, July 9, 2007.
166 the AP’s revenues grow annually at about 5 percent: author interview with Tom Curley, February 21, 2008.
166 Their conclusions, according to Jeremy Philips: author interview with Jeremy Philips, May 18, 2007.
167 At the end of 2006: Letter from the Founders in Google’s 2006 Annual Report, confirmed by Google’s annual performance numbers and Quincy Smith testimonial, and available on Google.com.
168 ”I’ve never seen a company so loved on Wall Street“: author interview with Quincy Smith, January 23, 2008.
CHAPTER 9: War on Multiple Fronts (2007)
169 ”Once you get to a certain size“: author interview with Ivan Seidenberg on February 19, 2008.
169 ”We got frustrated“: author interview with Philipe Daumann, May 1, 2007.
170 ”The law basically said“: Wired interview, April 9, 2007.
170 ”a clip site“: author interview with Chad Hurley, September 11, 2007.
170 ”Everything Phillippe said was a lie“: Eric Schmidt tells author at the July 2008 Allen amp; Co conference in Sun Valley.
171 ”As a business, I think“: author interview with Ester Dyson, February 4, 2008.
171 ”If we’re putting up programming for free“: author interview with Mel Karmazin, May 13, 1008.
171 two websites it knew to be illegally downloading: according to the February 12, 2007, Wall Street Journal, the two Web sites illegally downloading movies were EasyDownloadCenter.com and theDownloadPlace.com.
171 publicly accused Google of a ”cavalier“ approach: Financial Times, March 6, 2007.
171 Facebook ”doubles in size every six months“: author interview with Mark Zuckerberg, August 22, 2007.
173 Remix: Making Art and Commerce Thrive in the Hybrid Economy: Lawrence Lessig, Penguin Books, 2008.
174 ”They want to be the digital advertising network“: author interview with Herbert Allen III, January 24, 2007.
174 gave Google ”an opportunity to be the infrastructure backbone“: author interview with Wenda Harris Millard, April 26, 2007.
174 ”You can dive deep into that data“: Randall Rothenberg quoted in the New York Times, April 14, 2007.
174 ”track more than 100 metrics“: DoubleClick brochure, ”Best Practices for Maximizing Web Advertising Effectiveness,“ September 19, 2007.
174 twenty billion online ads each day: author interview with David Rosenblatt, April 22, 2008.
175 envisioned three advantages for Google: author interview with Tim Armstrong, October 10, 2007.
176 ”We’d like to create one-stop shopping“: author interview with Richard Holden, August 20, 2007.
176 ”Instead of just selling remnant advertising“: author interview with David Rosenblatt, April 22, 2008.
176 Irwin Gotlieb did see DoubleClick and its ad exchange as a potential disruptor: author interview with Irwin Gotlieb, February 11, 2008.
177 ”In four decades in the advertising business“: author interviews with Irwin Gotlieb, February 11, 2008, May 21, 2008, June 2, 2008, September 26, 2008, and April 2009 e-mails.
179 ”In Hollywood, a screening room is a shom-off room“: author interview with Michael Kassan, December 15, 2008.
180 ”take our client data“: author interview with Sir Martin Sorrell, February 18, 2008.
180 The way it works: author interview with Keval Desai, April 14, 2008.
181 ”It is absolutely our intention to be in every cable box“: author interview with Eileen Naughton, February 28, 2008.
182 ”Yes, he’s right“: author interview with Terry Semel, July 9, 2008.
182 conceded that ”the roles will start shifting“: author interview with Smita Hashim, April 17, 2008.
182 ”to remind people why they love Google“: author interview with Andy Berendt, April 22, 2008.
183 ”If Google could introduce us“: author interview with Beth Comstock, May 2, 2007.
183 ”It raises issues“: Sir Martin Sorrell quoted in the New York Post, April 23, 2007.
183 ”worried about Google becoming large“: author interview with Tim Wu, September 20, 2007.
184 ”When I decide to go to the movies“: author interview with Eric Schmidt, October 8, 2007, and Schmidt interview in London, Financial Times, May 23, 2007.
184 ”I am really excited to tell you“: Google third quarter conference call, October 19, 2007
184 two-day ”Zeitgeist“ conference: author attended October 10, 2007.
185 ”the number one“ privacy issue: author interview with Sergey Brin, October 11, 2007.
CHAPTER 10: Waking the Government Bear
186 public interest advocate, Jeffrey Chester: author interviews with Jeff Chester, September 27, 2007, and October 15, 2007.
187 ”Why does Google need to collect all of this information?“: author interview with Marc Rotenberg, October 15, 2007.
187 ”behavioral targeting“: Arik Hesseldahl, ”A Rich Vein for ‘Reality Mining,’“ BusinessWeek, May 5, 2008.
188 Phorm: Louis Story ”A Company Promises the Deepest Data Mining Yet,“ New York Times, March 20, 2008; BBC interview with Tim Berners-Lee posted on the Web by Richard Defendorf, March 17, 2008; and Nikki Talt and Tim Bradshaw, ”Brussels to Investigate Consumer Profiling by Online Advertisers,“ Financial Times, March 30, 2009.
189 ”If you’re searching for an SUV“: author interview with Irwin Gotlieb, February 8, 2008.
189 In its five-page Checkout privacy policy: Google Checkout and Google privacy policies found on Google.com.
190 ”In 1984”: author interview with Lawrence Lessig, September 11, 2007.
190 In its 2007 annual ranking: press release from Financial Times and Millward Brown, April 23, 2007.
191 “Privacy is one of those third rails”: author interview with Randall Rothenberg, January 10, 2008.
191 “Unfortunately”: author interview with Eric Schmidt, October 9, 2007.
192 “We think of the ad as content”: author interview with Jeff Huber, September 12, 2007.
192 “There’s nobody watching the store”: author interview with Jeff Chester, October 15, 2007.
193 “We’re working on expanding”: Eric Schmidt, October October, 19 2007.
193 “opt-in”: author interview with Marc Rotenberg, October 15, 2007.
194 “How many people yesterday”: author interview with Sergey Brin, October 11, 2007.
194 “When you pay $1.6 billion”: author interview with Nick Grouf, May 15, 2008.
195 “crumbled cookies”: Google announcement, July 16, 2007.
195 “The product brand was very strong”: author interview with Alan Davidson, October 15, 2007.
195 “they were almost alone”: author interview with Gigi Sohn, October 3, 2007.
196 “We’ve been under the radar”: author interview with David Drummond, September 11, 2007.
196 “No question that people here regularly discuss Microsoft’s experience”: author interview with Elliot Schrage, October 12, 2007.