The expanded literary production found a much larger audience capable of participating in the use and enjoyment of books. Lay princes as well as churchmen promoted learning and were among the patrons of humanism, although the practicing humanists themselves were for the most part ecclesiastics. An increasing number of books were written in the vernacular, and there is evidence that tradesmen and artisans in the cities were learning to read and write. It was partly to them that John Wycliffe directed his English translation of the Bible.
During the 15th century the manuscript book came to resemble its successor, the printed book, in scope. In the wake of the humanists, the content of books expanded to embrace a large sphere of human activity. New authors wrote in the language of the people. Increasing numbers of people enjoyed the advantage of literacy. Books were recognized as objects in trade, and their production and sale were handled by guilds in the same way as other articles of commerce. Paper, which had come to Europe from China by way of Arab traders, was replacing vellum as the material for books. Creation of the printing press wanted only ingenuity and patience. The age of early printing: 1450–1550
Before the invention of printing, the number of manuscript books in Europe could be counted in thousands. By 1500, after only 50 years of printing, there were more than 9,000,000 books. These figures indicate the impact of the press, the rapidity with which it spread, the need for an artificial script, and the vulnerability of written culture up to that time.
The printed books of this initial period, up to 1500, are known as incunabula; i.e., “swaddling clothes” or “cradle,” from a Latin phrase used in 1639 to describe the beginnings of typography. The dividing line, however, is artificial. The initial period of printing, a restless, highly competitive free-for-all, runs well into the 16th century. Printing began to settle down, to become regulated from within and controlled from without, only after about 1550. In this first 100 years, the printer dominated the book trade. The printer was often his own typefounder, editor, publisher, and bookseller; only papermaking and, usually, bookbinding were outside his province. Early printer-publishers in Germany
Printing has been called the great German contribution to civilization; in its early days it was known as the German art. After its invention (about 1440–50) by a goldsmith of Mainz, Johannes Gutenberg, it was disseminated with missionary zeal—and a keen commercial sense—largely by Germans and largely along the trade routes of German merchants. Gutenberg himself is usually credited with what is known as the 42-line Bible (1455; see photograph); the 36-line Bible; and a popular encyclopaedia called the Catholicon (1460); however, he lost control of his assets in collection proceedings brought against him by his business partner in 1455. Gutenberg’s partner, Johann Fust, and his employee, Peter Schöffer (later Fust’s son-in-law), continued the business together after 1455; but Mainz itself never became a major centre of the book trade. It was soon challenged by Strassburg (Strasbourg) where, in 1460–61, Johann Mentelin, with an eye for the lay market, brought out a Bible compressed into fewer pages and followed this with the first printed Bible in German or any other vernacular. A few years later, Cologne had its first press (1464) and became an important centre of printing in the northwest. Cologne’s early production was almost entirely in Latin because of the heavy bias of its university toward orthodox Thomist theology. In the south, printing quickly spread to the other great trading centres, Basel (1466), Nürnberg (1470), and Augsburg (1472). Basel became famous for the scholarly editions of Johann Amerbach and Johann Froben, who had the benefit of distinguished advisers, including the Dutch humanist scholar Desiderius Erasmus. In Augsburg, the first press was set up alongside the renowned scriptorium of the Abbey of SS. Ulrich and Afra; and the tradition of the illuminated manuscript was carried over into equally sumptuous editions of illustrated printed books. At Nürnberg, which soon took the lead in the book trade, Anton Koberger operated on a large, international scale. At his peak, he ran 24 presses and had links with Basel, Strassburg, Lyon, Paris, and many other cities. He could be called the first great businessman publisher and the first publisher to rise socially—to membership in the town council. By 1500 there were presses in some 60 German towns, including Lübeck (1475), the head of the Hanseatic League. From there, printing spread to Denmark, Sweden, Rostock, Danzig, and Russia, though the first printer who went to Russia was apparently murdered before he could achieve anything. Printing first began in Russia in 1552, with the help of a printer from Copenhagen.
The Gutenberg 42-line Bible, printed in Mainz, Ger., in 1455.Rare Books and Manuscripts Division, The New York Public Library; Astor, Lenox and Tilden Foundations
Italy
It may be said that book printing, after its birth in medieval Germany, was carried to maturity in humanistic Italy. The printing press reached Italy very early (1462–63), via the Benedictine monastery of Subiaco, near Rome, which had strong German connections and a famous scriptorium. Two German printers, Konrad Sweynheim and Arnold Pannartz, who had settled there, soon moved to Rome (1467), where the church encouraged the production of inexpensive books. In Italy as in Germany, however, it was the great commercial towns that became centres of printing and publishing. By 1500, Venice had no fewer than 150 presses; and two Venetian printers exercised a decisive influence on the form of the book: Nicolas Jenson, an outstanding typographer who perfected the roman typeface in 1470, and Aldus Manutius, the greatest printer-publisher of his time. Aldus began printing in 1490 with a series of Greek texts. He then hit on the idea of bringing out inexpensive “pocket editions” for the new readers produced by the humanist movement. Beginning in 1501 and continuing with six titles a year for the next five years, he issued a series of Latin texts that were models of scholarship and elegance. To keep down the cost, Aldus printed editions of 1,000, instead of the more usual 250; and to fill the page economically, he used an italic type designed for him by Francesco Griffo. The Aldine editions were widely copied, by pirating (i.e., without permission from the publisher or payment to him) and other methods, and their dolphin and anchor was one of the first instances of a publisher’s device (roughly equivalent to the modern logo). France
The way in which printing came to France is of special interest because it shows a publisher (rather than a printer-publisher) in command from the start. In Paris in 1470, the rector and librarian of the Sorbonne invited three German printers to set up a press on university premises. The scholars chose the books and supervised the printing, even to specifying the type. Their preference for roman type greatly helped the eventual defeat of black-letter, or Gothic, type. Among the early French printers were Jean Dupré, a businessman publisher of éditions de luxe (“luxury editions”), who set up in 1481, and Antoine Vérard, who began printing in 1485. Vérard was the first to print a Book of Hours, a book containing the prayers or offices appointed to be said at canonical hours, and his work set a standard of elegance for French book production. After 1500, when the full force of the Renaissance began to be felt in France, a brilliant group of scholarly printers, including Josse Bade, Geoffroy Tory, and the Estienne (Stephanus) family, who published without a break for five generations (1502–1674), carried France into the lead in European book production and consolidated the Aldine type of book—compact, inexpensive, and printed in roman and italic types. The golden age of French typography is usually placed in the reign of Francis I (1515–47), one of the few monarchs ever to take a keen personal interest in printing. He was the patron and friend of Robert Estienne. In 1538 he ordered Estienne to give a copy of every Greek book he printed to the royal library, thus founding the first copyright library. In 1539 he laid down a code for printers, which included a prohibition on the use of any device that could be confused with another. Outside Paris, the only significant centre of printing in France was Lyon. While Paris was under the watchful eye of the predominantly Roman Catholic theologians at the Sorbonne, Lyon was able to publish humanist and Protestant works more freely. Among its foremost printers were Johann Trechsel and his sons, Melchior and Caspar; Sebastian Greyff, or Gryphius; and a fine typographer, Robert Granjon. By about 1600, however, religious pressure and the competition of Paris had put an end to printing in Lyon. Thereafter, the French book trade was based entirely in Paris. Other continental printers