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I’m almost inclined to advocate simplistic ways of thinking about technology. Rather than neutral technology, I prefer the idea of biased technology. Some technologies, such as cluster bombs, are biased towards bad uses; others, such as straw hats and solar hot water collectors, are biased towards benign uses.

In addition, it may not matter all that much what general theories of technology people espouse, since what counts is their response. In spite of the prevalent belief in technological determinism, there have been major campaigns against technologies such as nuclear weapons, supersonic transport aircraft and pesticides. If people really believed that technologies couldn’t be stopped, why would they bother campaigning against or for them? If they really believed that technologies are neutral, why would they care whether electricity is produced by wind, coal, hydro or nuclear power? For most activists, scholarly theories of technology are unknown and irrelevant, for better or worse I’m not sure. I do think that theories of technology are more relevant when they were grounded in readily understandable and practical ideas.

Conclusion

These examples suggest a number of points.

Sometimes a wrong idea can be more useful than a correct idea. A wrong idea sometimes can be a good way of pursuing the truth.

Sometimes getting the theory right doesn’t really matter for practice. Rather than being the basis for practice, a theory may just be used to justify practice.

Some simple ideas are useful for producing a good society, but many of them are irrelevant or harmful.

Many intellectuals do not take kindly to these points. Whenever I’ve suggested that it doesn’t really matter all that much whether theory is right, I’ve encountered all sorts of objections. “Surely it’s better to base practice on a theory that is logically consistent, coherent and complete. It only makes sense that an improved analysis will lead to improved practice.”

I’m not convinced. Just because a theory is self-consistent, for example, doesn’t necessarily mean it is more useful for activists than a self-contradictory one. That’s because knowledge is always incomplete. Forcing a theory to be consistent may eliminate insights and dynamism. From the point of view of some future improved theory, “consistency” may just mean forcing the theory into a straitjacket based on an ill-considered assumption.

This doesn’t mean that inconsistency is better. It means that getting the theory right is not the first priority, but simply one thing to do among others. Of equal or greater importance is promoting ideas that are relevant to practice and that can be simply understood.

There are plenty of simple ideas around, and lots of them are used to prop up sexism, racism, poverty and the like. In order to challenge simple ideas used for oppressive purposes, it’s valuable to promote simple ideas that encourage human ideals. But this is not an easy task.

It is one thing to come up with a simple idea that is an improvement over what’s available. But promoting it is a different story. There are stacks of people in advertising, for example, who devote their careers to developing catchy slogans or striking images that will sell. They are experts on attaching products to cultural stereotypes. Toys, for example, are increasingly differentiated by gender, with Barbie for girls and He-Man for boys and a host of others. Gender stereotypes are widely understood and thus can be used as an effective marketing strategy.[12]

This sort of corporate use of simple ideas is essentially manipulative. It is not aimed at helping people understand their lives, but rather getting them to buy a product. Most mainstream political uses of simple ideas, such as politicians’ campaign pitches about crime or debt, are similarly manipulative.

Finding, developing and promoting simple ideas that empower people is quite a challenge. The ideas of SLAPPs and sexual harassment are instructive. These ideas speak to people’s experiences, enabling them to understand problems confronting them and encouraging them to take action.

Promoting simple ideas can be a struggle. Dominant groups often attempt to discredit ideas. The idea of “anarchy” in principle means society without government but is widely used as a synonym for chaos. This is largely due to attacks by capitalists, politicians and communists. Anarchists consequently have an uphill battle in explaining their vision and methods. There are no widely understood terms referring to an egalitarian society without rulers.

The idea of “democracy” has had a similar but less drastic fate. For most people it has come to mean voting and elected representatives, which can be called electoral democracy or representative democracy. A form of democracy in which citizens have direct control over decisions has to have a different name, such as direct democracy or participatory democracy. There is an ongoing struggle over the meaning of “democracy.” As social scientists say, its meaning is “essentially contested.”

Because different groups have an interest in promoting certain ideas and certain meanings of ideas, it is not easy to promote socially beneficial simple ideas. There is an enormous intellectual challenge involved, but it is one that cannot take place solely among intellectuals. All sorts of people have to be involved in developing simple and useful ideas.

9. Celebrity intellectuals

It’s better to think for oneself and to assess ideas on their own merits than to worry about whether they came from a famous intellectual or an unknown.

When I was much younger, I had illusions about people with good ideas. If I read a book that I thought expressed courageous and perceptive views, I generally assumed that the author was a “good” person — concerned, committed, and socially sensitive in various ways. As a result of numerous encounters over the years, I’ve had to toss out this belief.

A productive academic, “Freddo Carruthers,” was a long-time champion of the ideas of Jürgen Habermas, who is noted for his support for the ideal of free speech. Carruthers on occasion wrote books and articles based on the ideas of his research students, without giving the students a chance to see his writing before it was published. Carruthers believed in the Ideal Speech Situation but, when it came to promoting his career, did not practise it with his students.

Another academic was widely known as an advocate of democratic communication. He was also known to female students as an incorrigible harasser. They called him a sleazebag and took care not to go into his office alone, since they might be pinned to the wall and groped.

Another communication scholar was widely known for his prolific contributions. Not so widely known was his love for young female students, who he used to bed down in his office through his declining years. He was also known to blackmail students, giving bad marks to those who refused his demands.

Paulo Freire was a well-known figure in the field of “critical pedagogy.” He was widely respected and received substantial funding from various government organisations. Blanca Facundo, a supporter of critical pedagogy, wrote a critique of Freire’s approach based on years of practical experience with the methods. This critique was well received by grassroots practitioners.[1] Freire responded with a personal attack on Facundo. Freire’s followers ignored the critique and continued their largely uncritical support of the master.

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12

Wendy Varney, The Social Shaping of Children’s Manufactured Toys (forthcoming).

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1

Blanca Facundo, An Evaluation of Freire-Inspired Programs in the United States and Puerto Rico (Puerto Rico: Latino Institute, 1984);http://www.bmartin.cc/dissent/documents/Facundo/.