weigh up the pros алd cons (=think carefully about all the advantages and disadvantages) I'm not sure if I'm going to take the job -1 need more time to weigh up all the pros and cons.
something that helps someone to be more successful than others
advantage /od va:nttd3f|;>d'v;Јn- fn Cj something that makes you more likely to succeed than other people have an advantage The American team seemed to have all the advantages - better training, better facilities, and much better financial support give sb an advantage (=make them more likely to succeed)
+ over I had already lived in France for a year, and this gave me a big advantage over the other students.
privilege ^priv «Мз/ [n C] a special advantage or right that only a few people have, for example because their family is rich or because they have an important job: Foreign dip/omafs have all kinds of special privileges - for example they can park their cars anywhere they like. the privilege of Not everyone has the privilege of a private education privileged [adj] having a lot of privileges: At that time, the universities were only open to a privileged minority.
something that makes it
more difficult for someone
to succeed
disadvantage disad'vamtidsl-ad'vten-,
[п C] something that makes it more difficult for you to succeed or do what you want, especially as compared with other people
Have a disadvantage She has the same qualifications as the other candidates, but she has one big disadvantage - she lacks experience.
be at a disadvantage (=have a disadvantage compared with other people) In the basketball team, the smaller players are at a disadvantage.
ADVERTISING
television and radio buy r ^ д persuade
N J*
shop
business
company
4 \
see also
newspapers and magazines
advertising
advertising /aedv^taizirj/ [n U] the business of persuading people to buy things, using pictures, words, songs etc on TV and radio, large public notices, and newspapers and magazines: How much does Coca-Cola spend on advertising? I Cigarette advertising isn't allowed on TV any more. I Beth wants a job in advertising. (=in a company that makes advertisements) I How much do you think you are influenced by advertising? advertising campaign (=a planned series of advertisements for a new product) Nissan is about to launch a nationwide advertising campaign for its new range of cars.
ADVANTAGE/DISADVANTAGE" 16
publicity /pA'bhsiti/ [n Uj the business of making sure that people know about a new product, a new film, a famous person etc. for example by talking about them on
TV or writing about them in magazines: The shows organizers spent over $500,000 on publicity alone. good/bad publicity The band appeared on the Larry King show, which was good publicity for their US tour.
marketing 'mai'kitig/ [n U] the business of trying to sell a product by deciding which type of people are likely to buy it and making it attractive and interesting to them: Tm looking for a job in marketing. I Good marketing has always been a major factor in the company 's success.
hype /haip/ [n U1 informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this kind of information: Despite all the hype, / thought the film was pretty boring.
В an advertisement
advertisement /ad'vx'tismanij.aedvsr-
taiz-/ (n C] something such as a large public notice, a short film on television, or a picture with words in a newspaper that is designed to persuade people to buy something: Most car advertisements are aimed at men.
+ /or In the autumn, the newspapers are full of advertisements for winter breaks.
ad (also advert brtttsh) /aed, xtivn't [n CI informal an advertisement: He began his acting career by doing shampoo adverts on TV. + for I saw an ad for some cheap furniture in our local paper.
commercial jtem&fry [n C) an advertisement on television or radio: Have you seen the new Levi jeans commercial? commercial break (-when there are commercials in the middle of a programme) We'll be right back with you after a short commercial break.
slogan /'slsugsn; In С) a short clever
phrase used in an advertisement: a dry- cleaning company that used the slogan 'We know the meaning of cleaning'
hoarding BRrnSH billboard american
/'hx'diq, bi!bo:rd/ [n С] a large flat board in a public place, where large printed advertisements are shown: Beside the freeway tuos a huge-billboard covered in ads for washing powder.
to advertise something
advertise /';cdv9rtaiz/ [v I/T] to use advertisements on television or radio, in newspapers etc, in order to try to persuade people to buy something: There was a big
poster advertising a well-known brand
of cola. I a small company that can't afford to advertise on TV be advertised on TV/the radio "How did
you find out about the new software?" "It was advertised on TV."
be advertised in a newspaper/magazine
etc The concert was advertised in all the national newspapers.
A Don't write advertize'. Advertise is never spelled with a 'z'.
promote /pra'maut/ [i> T] to try to make
people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: Meg Ryan is in Eu rope to promote her new
movie.
ASK 1
\ /
SUGOfST
promote stfi as sth They're trying to promote Dubai as a tourist destination.
ADVISE
TBI
see also
i
33 advice
П
u to advise someone
advise /*fva«/ \v T] to tell someone what you think they should do, especially when you have more knowledge or experience than they have