Another striking thing you notice about the Marine Corps is the surprisingly low proportion of officers, compared with other services. Traditionally the Corps has entrusted greater responsibility to enlisted personnel than other services, and it shows in the telling "nose to tail" (officer-to-enlisted-personnel) ratio in each. While the Navy ratio is about 6 to 1, the Army about 5 to 1, and the Air Force a costly 4 to 1, the Marines have some 8.7 enlisted personnel for every officer. Beyond the benefits that such a ratio has on the morale and self-esteem of enlisted personnel, there are other noticeable effects. Person for person, the Marine Corps is remarkably inexpensive to operate and maintain, since enlisted personnel cost less in salary and benefits than an equivalent number of officers. As a result, the Corps assigns many leadership and supervisory responsibilities to non-commissioned officers. This means that enlisted Marines take orders from sergeants who at one time were just like them, raw recruits headed to Boot Camp.
Marines also have a sense of their personal identity and position in the world. Ask any Marine, and he or she will be able to trace the chain of command all the way from himself or herself right up to the President of the United States. This is not simply a trick, like dogs walking on their hind legs. It is an indication that every Marine is confident of his or her place in the world. And that shows in confident behavior. More important, Marines learn that they are trusted to make good decisions, follow orders, and accomplish tasks in the best way available. If you have worked for a big corporation, with numbing layers of middle management over your head and no sense of personal empowerment, you can appreciate the refreshing clarity that Marines feel about their individual positions and missions.
In Submarine, Armored Cav, and Fighter Wing, I took you along the career paths of officers. This chapter will be different: It will trace the career path for the real backbone of the Marines, the NCOs (non-commissioned officers). Specifically, you'll see how a young man or woman rises through the ranks to reach the legendary rank of gunnery sergeant, or "gunny." The title harks back to the days of wooden ships, when Marines loaded and fired the Navy's cannon. Today, gunnery sergeants are the institutional "glue" that holds the Corps together, maintaining the traditions and making it clear to new recruits and officers that the gunnies really run the Corps. So follow us on the road to Gunny and learn what a career in the Corps is all about.
Prospecting for Gold: Recruiting for the Corps
The raw material for making Marines is provided by your local Marine Corps Recruiting Station. These nondescript little offices, many on the second floors of strip malls across America, are where the Corps puts its own out to find and deliver new Marine recruits for training. To find out more, I spent a Saturday morning at the Recruiting Station in Fairfax County, Virginia. Located just west of Washington, D.C., the station covers much of Northern Virginia. This is a tough place for recruiters. With a median family income of just over $70,000 per year, it is among the most affluent suburban regions in America. That makes recruiting Marines difficult. Very difficult. Running the Fairfax station is Gunnery Sergeant James Hazzard, along with Staff Sergeant Warren Foster and Staff Sergeant Ray Price. Their backgrounds range from artillery operations to helicopter maintenance. Gunny Hazzard also supervises another recruiting annex with two more Staff Sergeants in Sterling, Virginia, covering Loudoun County all the way out to the West Virginia state line. His territory extends from the high-tech headquarters of the U.S. Intelligence community (CIA, NRO, etc.) in Langley and Chantilly to the horse farms and cornfields of Leesburg.
It is a big territory, with an expanding population and economic base. The demographics combine a solidly white, conservative Protestant majority with a cross-section of almost every imaginable ethnic, racial, and religious group. Something like 70 % of the high school graduates in the area go directly into college after graduation. Such young people are unlikely to see the benefits of an enlisted career in the Marines. Even within the various ethnic communities of the area, recruiting is tough. For example, within the Asian American community, tradition dictates that parents want the oldest son to go to school, return to run the family business, and eventually become the head of the family. An old Confucian proverb says: "Good iron is not used for nails, good men are not used for soldiers." That attitude makes it tough for a recruiter who is looking for a few good men.
Marine Corps Recruiting Command has set a relatively modest "mission" (the term "quota" is out of favor) of two per month for each recruiter assigned to the Fairfax station. That's 120 recruits a year for two small offices with only five personnel. An office's recruiting mission is based on the number of qualified military applicants (QMAs) historically recruited from an area. The top-scoring Marine recruiter of 1995, based in the small Midwestern town of Quincy, Illinois, averaged 5.5 enlistments per month, so you can see the problems of the Fairfax recruiters.
How does Gunny Hazard's team recruit enlisted Marines in a place like northern Virginia? Well, for starters, they have the best walking billboards in the world, themselves. As a "brand name," the Marine Corps usually enjoys a strong, positive public image. When you see a story in the media about the Marines these days, it is usually favorable. The rescue of Air Force Captain Scott O'Grady from Bosnia, the evacuation of UN peacekeeping forces from Somalia, and helping liberate Kuwait City from the Iraqis are typical Marines stories seen on the nightly network news. With that in mind, every Marine recruiter is encouraged to wear his or her dress uniform in every possible situation — out on appointments, visiting schools, or just when they are out buying groceries or picking up the dry cleaning. Often, future recruits will just walk up and ask to talk to them about what it is like to be a Marine.
Another tool is television. While the Marines have the smallest advertising budget per capita of any of the services, they spend it wisely. Their television ads are Peabody Award winners, designed to leave a lasting and positive impression on a carefully targeted audience of high school- and college-age men and women. Each ad is designed to have a useful life of about four years, and it is run in key time slots designed to maximize its visibility. "Do you have the mettle to be a Marine?" was a classic example.
Much of the recruiting advertising budget is spent on sports broadcasts during football season (early in the school year), and basketball playoffs (during the decision-making period before graduation). A new ad, Transformation, was first aired on October 9th, 1995, during Monday Night Football. Using sophisticated computer animation and "morphing," it symbolized the mental and physical challenges overcome in transforming a young civilian into a Marine.