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It occurred to me that I could test my hypothesis about the unconscious links between sex and the car crash by putting on an exhibition of crashed cars. The Arts Lab were keen to help, and offered me the gallery for a month. I drove around various wrecked-car sites in north London, and paid for three cars, including a crashed Pontiac, to be delivered to the gallery.

The cars went on show without any supporting graphic material, as if they were large pieces of sculpture. A TV enthusiast at the Arts Lab offered to set up a camera and closed-circuit monitors on which the guests could watch themselves as they strolled around the crashed cars. I agreed, and suggested that we hire a young woman to interview the guests about their reactions. Contacted by telephone, she agreed to appear naked, but when she walked into the gallery and saw the crashed cars she told me that she would only perform topless, a significant response in its own right, I felt at the time.

I ordered a fair quantity of alcohol, and treated the first night like any gallery opening, having invited a cross section of writers and journalists. I have never seen the guests at an art gallery get drunk so quickly. There was a huge tension in the air, as if everyone felt threatened by some inner alarm that had started to ring. No one would have noticed the cars if they had been parked in the street outside, but under the unvarying gallery lights these damaged vehicles seemed to provoke and disturb. Wine was splashed over the cars, windows were broken, and the topless girl was almost raped in the back seat of the Pontiac (or so she claimed: she later wrote a damning review headed ‘Ballard Crashes’ in the underground paper Friendz). A woman journalist from New Society began to interview me among the mayhem, but became so overwrought with indignation, of which the journal had an unlimited supply, that she had to be restrained from attacking me.

During the month they were on show the cars were ceaselessly attacked, daubed with white paint by a Hare Krishna group, overturned and stripped of wing mirrors and licence plates. By the time the show closed and the cars were towed away, unmourned the moment they were dragged through the gallery doors, I had long since made up my mind. All my suspicions had been confirmed about the unconscious links that my novel would explore. My exhibition had in fact been a psychological test disguised as an art show, which is probably true of Hirst’s shark and Emin’s bed. I suspect that it’s no longer possible to stir or outrage spectators by aesthetic means alone, as did the Impressionists and cubists. A psychological challenge is needed that threatens one of our dearer delusions, whether a stained sheet or a bisected cow forced to endure a second death in order to remind us of the illusions to which we cling about the first.

In 1970, encouraged by my crashed cars exhibition, I began to write Crash. This was more than a literary challenge, not least because I had three young children crossing the streets of Shepperton every day, and nature might have played another of its nasty tricks. I have described the novel as a kind of psychopathic hymn, and it took an immense effort of will to enter the minds of the central characters. In an attempt to be faithful to my own imagination, I gave the narrator my own name, accepting all that this entailed.

Two weeks after finishing the novel I was involved in a car crash of my own, when my tank-like Ford Zephyr had a front-wheel blowout at the foot of Chiswick Bridge. The car swerved out of control, crossed the central reservation and rolled onto its back. Luckily I was wearing my seat belt. Hanging upside down, I found that the doors had been jammed by the partly collapsed roof. People were shouting: ‘Petrol! Petrol!’ The car lay in the centre of the oncoming carriageway, and I was fortunate not to be struck by the approaching traffic. Eventually I wound down the window and clambered out. An ambulance took me to a nearby hospital at Roehampton, where my head was X-rayed. I had mild concussion for a fortnight, a constant headache that suddenly cleared, and was otherwise unhurt.

Looking back, I suspect that if I had died the accident might well have been judged deliberate, at least on the unconscious level, a surrender to the dark powers that propelled the novel. I have never had an accident since, and in half a century of driving have never made an insurance claim. But I believe that Crash is less a hymn to death than an attempt to appease death, to buy off the executioner who waits for us all in a quiet garden nearby, like Bacon’s headless figure in his herringbone jacket who sits patiently at a table with a machine gun beside him. Crash is set at a point where sex and death intersect, though the graph is difficult to read and is constantly recalibrating itself. The same is true, I suppose, of Tracey Emin’s bed, which reminds us that this young woman’s beautiful body has stepped from a dishevelled grave.

Crash has been published in many countries, and was widely reissued after the 1996 David Cronenberg film. It was a moderate success in Britain, but Jonathan Cape showed none of the flair of their French counterparts, Calman-Levy in Paris. The French edition was a huge success, and remains my best-known book in France. The French critics accepted without qualms the novel’s yoking together of sex, death and the motor car. Anyone who drives in France is steering into the pages of Crash.

An important factor in the French success of Crash was the long tradition of subversive works in France, going back at least as far as the pornographic novels of de Sade and extending more recently from the symbolist poets to the anti-clerical fantasies of the surrealists and the novels of Céline and Genet. No such tradition has ever existed in England, and it is impossible to imagine Story of O being published here in the 1950s. The United States, now fast becoming a theocratic state run by right-wing political fanatics and religious moralisers, has posed similar problems to its more challenging writers. Nabokov’s Lolita, Henry Miller’s Tropic novels, and William Burroughs’ Naked Lunch were all first published in Paris by the Olympia Press, a small publishing house that specialised in literary porn.

Crash created little stir when it first appeared in Britain, but twenty-five years later, after a period when the country was supposed to have liberalised itself, a preposterous storm in the largest teacup that Fleet Street could find showed just how repressed and silly as a nation we could be.

David Cronenberg’s film of Crash was premiered at the Cannes Film Festival in 1996. It was the most controversial film of the festival, and the controversy continued for years afterwards, especially in England. Desperate Conservative politicians, facing defeat at the imminent general election, attacked the film in an attempt to gain moral credit as the guardians of public decency. One cabinet minister, Virginia Bottomley, called for the film (which she had not seen) to be banned.

The Cannes festival is an extraordinary media event, in many ways deeply intimidating to a mere novelist. Books may still be read in vast numbers, but films are dreamed. Claire and I were stunned by the screaming crowds, the lavish parties and stretch limos. I took part in all the publicity interviews, and was deeply impressed to see how committed the stars of the film were to Cronenberg’s elegant adaptation of my novel.

I was sitting next to Holly Hunter when we were joined by a leading American film critic. His first question was: ‘Holly, what are you doing in this shit?’ Holly sprang into life, and delivered a passionate defence of the film, castigating him for his small-mindedness and provincialism. It was the greatest performance of the festival, which I cheered vigorously.