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FOR BETTY ANN AND JIM
THE BOOKSTORE
HELP WANTED
LOST IN THE SHADOWS of the shelves, I almost fall off the ladder. I am exactly halfway up. The floor of the bookstore is far below me, the surface of a planet I’ve left behind. The tops of the shelves loom high above, and it’s dark up there — the books are packed in close, and they don’t let any light through. The air might be thinner, too. I think I see a bat.
I am holding on for dear life, one hand on the ladder, the other on the lip of a shelf, fingers pressed white. My eyes trace a line above my knuckles, searching the spines — and there, I spot it. The book I’m looking for.
But let me back up.
My name is Clay Jannon and those were the days when I rarely touched paper.
I’d sit at my kitchen table and start scanning help-wanted ads on my laptop, but then a browser tab would blink and I’d get distracted and follow a link to a long magazine article about genetically modified wine grapes. Too long, actually, so I’d add it to my reading list. Then I’d follow another link to a book review. I’d add the review to my reading list, too, then download the first chapter of the book — third in a series about vampire police. Then, help-wanted ads forgotten, I’d retreat to the living room, put my laptop on my belly, and read all day. I had a lot of free time.
I was unemployed, a result of the great food-chain contraction that swept through America in the early twenty-first century, leaving bankrupt burger chains and shuttered sushi empires in its wake.
The job I lost was at the corporate headquarters of NewBagel, which was based not in New York or anywhere else with a tradition of bagel-making but instead here in San Francisco. The company was very small and very new. It was founded by a pair of ex-Googlers who wrote software to design and bake the platonic bageclass="underline" smooth crunchy skin, soft doughy interior, all in a perfect circle. It was my first job out of art school, and I started as a designer, making marketing materials to explain and promote this tasty toroid: menus, coupons, diagrams, posters for store windows, and, once, an entire booth experience for a baked-goods trade show.
There was lots to do. First, one of the ex-Googlers asked me to take a crack at redesigning the company’s logo. It had been big bouncy rainbow letters inside a pale brown circle; it looked pretty MS Paint. I redesigned if using a newish typeface with sharp black serifs that I thought sort of evoked the boxes and daggers of Hebrew letters. It gave NewBagel some gravitas and it won me an award from San Francisco’s AIGA chapter. Then, when I mentioned to the other ex-Googler that I knew how to code (sort of), she put me in charge of the website. So I redesigned that, too, and then managed a small marketing budget keyed to search terms like “bagel” and “breakfast” and “topology.” I was also the voice of @NewBagel on Twitter and attracted a few hundred followers with a mix of breakfast trivia and digital coupons.
None of this represented the glorious next stage of human evolution, but I was learning things. I was moving up. But then the economy took a dip, and it turns out that in a recession, people want good old-fashioned bubbly oblong bagels, not smooth alien-spaceship bagels, not even if they’re sprinkled with precision-milled rock salt.
The ex-Googlers were accustomed to success and they would not go quietly. They quickly rebranded to become the Old Jerusalem Bagel Company and abandoned the algorithm entirely so the bagels started coming out blackened and irregular. They instructed me to make the website look old-timey, a task that burdened my soul and earned me zero AIGA awards. The marketing budget dwindled, then disappeared. There was less and less to do. I wasn’t learning anything and I wasn’t moving anywhere.
Finally, the ex-Googlers threw in the towel and moved to Costa Rica. The ovens went cold and the website went dark. There was no money for severance, but I got to keep my company-issued MacBook and the Twitter account.
So then, after less than a year of employment, I was jobless. It turned out it was more than just the food chains that had contracted. People were living in motels and tent cities. The whole economy suddenly felt like a game of musical chairs, and I was convinced I needed to grab a seat, any seat, as fast as I could.
That was a depressing scenario when I considered the competition. I had friends who were designers like me, but they had already designed world-famous websites or advanced touch-screen interfaces, not just the logo for an upstart bagel shop. I had friends who worked at Apple. My best friend, Neel, ran his own company. Another year at NewBagel and I would have been in good shape, but I hadn’t lasted long enough to build my portfolio, or even get particularly good at anything. I had an art-school thesis on Swiss typography (1957–1983) and I had a three-page website.
But I kept at it with the help-wanted ads. My standards were sliding swiftly. At first I had insisted I would only work at a company with a mission I believed in. Then I thought maybe it would be fine as long as I was learning something new. After that I decided it just couldn’t be evil. Now I was carefully delineating my personal definition of evil.
It was paper that saved me. It turned out that I could stay focused on job hunting if I got myself away from the internet, so I would print out a ream of help-wanted ads, drop my phone in a drawer, and go for a walk. I’d crumple up the ads that required too much experience and deposit them in dented green trash cans along the way, and so by the time I’d exhausted myself and hopped on a bus back home, I’d have two or three promising prospectuses folded in my back pocket, ready for follow-up.
This routine did lead me to a job, though not in the way I’d expected.
San Francisco is a good place for walks if your legs are strong. The city is a tiny square punctuated by steep hills and bounded on three sides by water, and as a result, there are surprise vistas everywhere. You’ll be walking along, minding your own business with a fistful of printouts, and suddenly the ground will fall away and you’ll see straight down to the bay, with the buildings lit up orange and pink along the way. San Francisco’s architectural style didn’t really make inroads anywhere else in the country, and even when you live here and you’re used to it, it lends the vistas a strangeness: all the tall narrow houses, the windows like eyes and teeth, the wedding-cake filigree. And looming behind it all, if you’re facing the right direction, you’ll see the rusty ghost of the Golden Gate Bridge.
I had followed one strange vista down a line of steep stairstepped sidewalks, then walked along the water, taking the very long way home. I had followed the line of old piers — carefully skirting the raucous chowder of Fisherman’s Wharf — and watched seafood restaurants fade into nautical engineering firms and then social media startups. Finally, when my stomach rumbled, signaling its readiness for lunch, I had turned back in toward the city.
Whenever I walked the streets of San Francisco, I’d watch for HELP WANTED signs in windows — which is not something you really do, right? I should probably be more suspicious of those. Legitimate employers use Craigslist.
Sure enough, the 24-hour bookstore did not have the look of a legitimate employer:
HELP WANTED