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If Harvard Business School is an East Coast enclave for the global elite, my next stop was an institution that’s much the opposite. It sits on a sprawling, 120-acre campus in the former desert and current exurb of Lake Forest, California. Unlike Harvard Business School, it admits anyone who wants to join. Families stroll the palm-tree-lined plazas and walkways in good-natured clumps. Children frolic in man-made streams and waterfalls. Staff wave amiably as they cruise by in golf carts. Wear whatever you want: sneakers and flip-flops are perfectly fine. This campus is presided over not by nattily attired professors wielding words like protagonist and case method, but by a benign Santa Claus–like figure in a Hawaiian shirt and sandy-haired goatee.

With an average weekly attendance of 22,000 and counting, Saddleback Church is one of the largest and most influential evangelical churches in the nation. Its leader is Rick Warren, author of The Purpose Driven Life, one of the best-selling books of all time, and the man who delivered the invocation at President Obama’s inauguration. Saddleback doesn’t cater to world-famous leaders the way HBS does, but it plays no less mighty a role in society. Evangelical leaders have the ear of presidents; dominate thousands of hours of TV time; and run multimillion-dollar businesses, with the most prominent boasting their own production companies, recording studios, and distribution deals with media giants like Time Warner.

Saddleback also has one more thing in common with Harvard Business Schooclass="underline" its debt to—and propagation of—the Culture of Personality.

It’s a Sunday morning in August 2006, and I’m standing at the center of a dense hub of sidewalks on Saddleback’s campus. I consult a signpost, the kind you see at Walt Disney World, with cheerful arrows pointing every which way: Worship Center, Plaza Room, Terrace Café, Beach Café. A nearby poster features a beaming young man in bright red polo shirt and sneakers: “Looking for a new direction? Give traffic ministry a try!”

I’m searching for the open-air bookstore, where I’ll be meeting Adam McHugh, a local evangelical pastor with whom I’ve been corresponding. McHugh is an avowed introvert, and we’ve been having a cross-country conversation about what it feels like to be a quiet and cerebral type in the evangelical movement—especially as a leader. Like HBS, evangelical churches often make extroversion a prerequisite for leadership, sometimes explicitly. “The priest must be … an extrovert who enthusiastically engages members and newcomers, a team player,” reads an ad for a position as associate rector of a 1,400-member parish. A senior priest at another church confesses online that he has advised parishes recruiting a new rector to ask what his or her Myers-Briggs score is. “If the first letter isn’t an ‘E’ [for extrovert],” he tells them, “think twice … I’m sure our Lord was [an extrovert].”

McHugh doesn’t fit this description. He discovered his introversion as a junior at Claremont McKenna College, when he realized he was getting up early in the morning just to savor time alone with a steaming cup of coffee. He enjoyed parties, but found himself leaving early. “Other people would get louder and louder, and I would get quieter and quieter,” he told me. He took a Myers-Briggs personality test and found out that there was a word, introvert, that described the type of person who likes to spend time as he did.

At first McHugh felt good about carving out more time for himself. But then he got active in evangelicalism and began to feel guilty about all that solitude. He even believed that God disapproved of his choices and, by extension, of him.

“The evangelical culture ties together faithfulness with extroversion,” McHugh explained. “The emphasis is on community, on participating in more and more programs and events, on meeting more and more people. It’s a constant tension for many introverts that they’re not living that out. And in a religious world, there’s more at stake when you feel that tension. It doesn’t feel like ‘I’m not doing as well as I’d like.’ It feels like ‘God isn’t pleased with me.’ ”

From outside the evangelical community, this seems an astonishing confession. Since when is solitude one of the Seven Deadly Sins? But to a fellow evangelical, McHugh’s sense of spiritual failure would make perfect sense. Contemporary evangelicalism says that every person you fail to meet and proselytize is another soul you might have saved. It also emphasizes building community among confirmed believers, with many churches encouraging (or even requiring) their members to join extracurricular groups organized around every conceivable subject—cooking, real-estate investing, skateboarding. So every social event McHugh left early, every morning he spent alone, every group he failed to join, meant wasted chances to connect with others.

But, ironically, if there was one thing McHugh knew, it was that he wasn’t alone. He looked around and saw a vast number of people in the evangelical community who felt just as conflicted as he did. He became ordained as a Presbyterian minister and worked with a team of student leaders at Claremont College, many of whom were introverts. The team became a kind of laboratory for experimenting with introverted forms of leadership and ministry. They focused on one-on-one and small group interactions rather than on large groups, and McHugh helped the students find rhythms in their lives that allowed them to claim the solitude they needed and enjoyed, and to have social energy left over for leading others. He urged them to find the courage to speak up and take risks in meeting new people.

A few years later, when social media exploded and evangelical bloggers started posting about their experiences, written evidence of the schism between introverts and extroverts within the evangelical church finally emerged. One blogger wrote about his “cry from the heart wondering how to fit in as an introvert in a church that prides itself on extroverted evangelism. There are probably quite a few [of you] out there who are put on guilt trips each time [you] get a personal evangelism push at church. There’s a place in God’s kingdom for sensitive, reflective types. It’s not easy to claim, but it’s there.” Another wrote about his simple desire “to serve the Lord but not serve on a parish committee. In a universal church, there should be room for the un-gregarious.”

McHugh added his own voice to this chorus, first with a blog calling for greater emphasis on religious practices of solitude and contemplation, and later with a book called Introverts in the Church: Finding Our Place in an Extroverted Culture. He argues that evangelism means listening as well as talking, that evangelical churches should incorporate silence and mystery into religious worship, and that they should make room for introverted leaders who might be able to demonstrate a quieter path to God. After all, hasn’t prayer always been about contemplation as well as community? Religious leaders from Jesus to Buddha, as well as the lesser-known saints, monks, shamans, and prophets, have always gone off alone to experience the revelations they later shared with the rest of us.

* * *

When finally I find my way to the bookstore, McHugh is waiting with a serene expression on his face. He’s in his early thirties, tall and broad-shouldered, dressed in jeans, a black polo shirt, and black flip-flops. With his short brown hair, reddish goatee, and sideburns, McHugh looks like a typical Gen Xer, but he speaks in the soothing, considered tones of a college professor. McHugh doesn’t preach or worship at Saddleback, but we’ve chosen to meet here because it’s such an important symbol of evangelical culture.

Since services are just about to start, there’s little time to chat. Saddleback offers six different “worship venues,” each housed in its own building or tent and set to its own beat: Worship Center, Traditional, OverDrive Rock, Gospel, Family, and something called Ohana Island Style Worship. We head to the main Worship Center, where Pastor Warren is about to preach. With its sky-high ceiling crisscrossed with klieg lights, the auditorium looks like a rock concert venue, save for the unobtrusive wooden cross hanging on the side of the room.