Читать онлайн "Reader Magnets [calibre 1.47.0]" - Stephenson Nick - RuLit

SAMPLE EMAIL SEQUENCE

After a reader signs up:

1) They get their free book immediately.

2) They get ANOTHER free book the next day (one of my other permafree books).

3) I run a giveaway and invite them to enter. No catches – just a gesture of goodwill. The prize is usually $50 - $100 in value. You don’t have to do this, of course, but I’ve found offering something as a nice surprise works wonders (it doesn’t have to cost you money).

4) I recommend another author in a similar genre to me that I think my readers will enjoy – this book is currently on sale for $0.99 or free.

5) I’ve noticed another author is running a readers’ event with cool stuff up for grabs. I tell my readers about it.

6) I run a promotion on one of my books and ask my readers to grab a copy while it’s discounted – I might combine this promotion with a giveaway or offer extra incentives to give back more value.

7) I email everyone who clicked the link in my last email (Mailchimp can tell me who these people are), thanking them for checking out the promotion and letting them know how well the book performed. I want them to feel that their actions make a difference and be part of the fun.

8) One of my books goes on a free promotion – I email everyone to let them know. I also let them know what other books are free that day that they might like.

9) I email everyone to ask for feedback. Do they like getting emails from me? What can I do to be better? Do they have any suggestions?

10) I email everyone with the results of the poll. Again, I’m making sure everyone appreciates that their opinions and actions are important to me.

11) I email everyone to let them know I’m launching a new book in a week’s time. I tell them I’ll be offering lots of prizes and swag for anyone who buys a copy in the first 24 hours.

12) I launch the new book and email everyone about it – reminding them that they can win cool stuff if they buy NOW.

Get the idea?

Out of those 12 emails, I’m only selling a couple of times.

But when I DO sell, the figures go through the roof. And spending a few bucks on giveaways really incentivizes people to buy. It removes the “meh- I’ll just get it another day” mentality that we all suffer from.

Sound familiar?

In fact, this approach is so powerful, you’ll easily make back the cost of the giveaway prize and make a solid profit. Don’t believe me? Here’s some proof:

Notice those two peaks on the red line? The first peak is when I launched to my email list, asking them to pick up a copy. The second peak is when I launched to my email list for the second time – combining it with a giveaway.

I spent $50 on a prize and told everyone who owned or bought the book to send in the first word from Chapter 8 and I’d give them a link to a prize draw.

Spent $50. Sold 298 books in 24 hours.

How’s that for results? Sales were DOUBLE what they had been when I launched without the giveaway. Imagine how many I would have sold if I’d just used that approach the first time round? You can bet I’m going to be doing this every time from now on.

Convinced yet?

I thought so.

FINAL POINTS

The entire process of Reader Magnets should take you less than 5 days to set up and implement – and soon you’ll have an email list that will continue to grow.

And extra sales aren’t the only benefits of building a relationship with your readers via email. You can also:

Get reviews – I’ve segmented my email list and created a “Launch Team” who get pre-release copies of new books. This helps make sure plenty of solid reviews are there on day 1 of a launch.

For existing books, you can email and ask for a review too – don’t be shy! Most readers don’t leave reviews. The figure is around 1%, so don’t be afraid to give people a little nudge. I’ve found people are usually more than happy to help.

Beta readers – there’s nothing more powerful than having a group of dedicated readers give you feedback on your work prior to publication.

My “Launch Team” get everything I write free of charge, 2 weeks before I release the book. They’re more than happy to give feedback. They’ll occasionally pick up on any mistakes or typos that might be left over from the editing process.

Build Your Social Media Platform – social media has its place. But you don’t build platforms on Facebook and Twitter. Build you email list first, THEN ask them to join you on social media.

I picked up an extra 1,000 followers on Facebook overnight using this approach. And now those readers hear from me by email AND in their news feeds.

More lines of communication = better relationships.

But don’t start with social media. Build your email list first.

Use Reader Magnets to draw readers in with irresistible content. Then prove to them they made the right decision.

Build value. Build your brand. Sell more books.

And Readers Magnets are just ONE method you can use to boost visibility in the ebook market.

There are a ton of others.

It’s not rocket science. It’s taking proven marketing approaches and applying them to the world of digital books.

There are no “tricks” or “loopholes”. Only good content, promoted properly.

You’ve got the first part nailed – but what about the second?

If you’d like to find out more, I’ve put together an email course that goes into detail about how I broke the $10,000 per month barrier on Kindle – and how I grew other revenue streams to match.

The course is called “Your First 10,000 Readers” and enrolment is now officially open.

Go check it out here (it’s free): http://noorosha.com/10k-readers

I’ll see you on the inside!

Nick Stephenson

Got a question?

Leave a comment here: http://noorosha.com/reader-magnets

And you’ll get answers!

PDF Version

If you’d like to pick up this book in PDF format, you can download it here:

http://noorosha.com/rm-download