Seeing large movement while she was doing this, she glanced up to see two of the men carrying a long, heavy, plastic-wrapped bundle out of the adjoining apartment.
She was on the floor before she was fully conscious of being light-headed.
WORLD OF WARCRAFT had been the toweringly dominant competitor in Corporation 9592’s industry for what seemed like forever, until you checked the dates and realized that it was only a few years old. Richard and Nolan had passed through several phases in their attitude toward it:
1. Abashed denial that they could ever even dream of competing with such an entrenched power as WoW
2. Certainty, growing into cockiness, that they could knock it off its perch in a coup de main
3. Crushing realization that it was impossible and that they were doomed to abject failure
4. Cautious optimism that maybe life wasn’t going to totally suck forever
5. Finally getting their shit together and coming up with a plan
Somewhere between Phases 4 and 5, Richard holed up at the Schloss during Mud Month — the weeks following the end of the ski season — and wrote out some ideas that had been brewing in his mind since the deepest and most lugubrious weeks of Phase 3. Reading them, Corvallis had identified this as an “inflection point,” which was another of those terms that meant nothing to Richard but that was — to judge from the vigorous shifts in body language it elicited in meetings — of infinite significance to math geeks. As far as Richard could make out, it denoted the hardly-obvious-at-the-time moment when, seen later in retrospect, everything had changed.
For a while the memo had rattled around the office like a dried-out whiteboard pen. Then Richard, with a bit of jargonic assistance from Corvallis, had given it an arresting title: Medieval Armed Combat as Universal Metaphor and All-Purpose Protocol Inter face Schema (MACUMAPPIS).
Since Medieval Armed Combat was the oxygen they breathed, even mentioning it seemed gratuitous, so this got shortened to UMAPPIS and then, since the “metaphor” thing made some of the businesspeople itchy, it became APPIS, which they liked enough to trademark. And since APPIS was one letter away from APIS, which was the Latin word for bee, they then went on to create and trademark some bee- and hive-related logo art. As Corvallis patiently told Richard, it was all a kind of high-tech in-joke. In that world, API stood for “application programming interface,” which meant the software control panels that tech geeks slapped onto their technologies in order to make it possible for other tech geeks to write programs that made use of them. All of which was one or two layers of abstraction beyond the point where Richard could give a shit. “All I am trying to say with this memo,” he told Corvallis, “is that anyone who feels like it ought to be able to grab hold of our game by the technological short hairs and make it solve problems for them.” And Corvallis assured him that this was precisely synonymous with having an API and that everything else was just marketing.
The problems Richard had in mind were not game- or even entertainment-related ones. Corporation 9592 had already covered as many of those bases as their most imaginative people could think of, and then they had paid lawyers to pore over the stuff that they’d thought of and extrapolate whole abstract categories of things that might be thought of later. And wherever they went, they found that the competition had been there five years earlier and patented everything that was patentable and, in one sense or another, pissed on everything that wasn’t. Which explained a lot about Phase 3.
The epiphany — if this wasn’t too fine a word for some crazy-ass shit that had popped up in Richard’s brain — had occurred in a brewpub at Sea-Tac. Richard had been marooned there for a couple of hours after his flight to Spokane had been delayed by a collision between a baggage truck and the plane: a strangely common occurrence at that airport, and one of those folksy touches that helped to preserve its small-town feel. Sitting there quaffing his pint and gazing at the shoeless and beltless travelers penguin-shuffling through the metal detectors, he had been struck by the sheer boringness of the work being performed by the screeners of the Transportation Security Administration: staring at those bags moving through the x-ray machines, trying to remain alert for that once-in-every-ten-years moment when someone would actually try to send a gun through.
Thus far, a commonplace observation. He had done a bit of research on it later and learned that the more sophisticated airports had hired psychologists to tackle the problem and devised some clever tricks. For example, they would digitally insert fake images of guns into the video feed from an x-ray machine, frequently enough that the screeners would see false-color silhouettes of revolvers and semiautomatics and IEDs glide across their visual fields several times a day, instead of once every ten years. That, according to the research, was enough to prevent their pattern-recognition neurons from being reclaimed and repurposed by brain processes that were more fruitful, or at least more entertaining.
The brain, as far as Richard could determine from haphazard skimming of whatever came up on Google, was sort of like the electrical system of Mogadishu. A whole lot was going on in Mogadishu that required copper wire for conveyance of power and information, but there was only so much copper to go around, and so what wasn’t being actively used tended to get pulled down by militias and taken crosstown to beef up some power-hungry warlord’s private, improvised power network. As with copper in Mogadishu, so with neurons in the brain. The brains of people who did unbelievably boring shit for a living showed dark patches in the zones responsible for job-related processes, since all those almost-never-exercised neurons got pulled down and trucked somewhere else and used to beef up the circuits used to keep track of NCAA tournament brackets and celebrity makeovers.
So the airport luggage scanner epiphany was simultaneously dis- and encouraging. Dis- because some occupational psychologists had already beaten him to it and come up with a fix, but en- because people with Ph.D.s had vouched for the basic idea.
In order to make the case for MACUMAPPIS, Richard had to, (a) find some other desperately boring job to use as his experimentum crucis, and (b) figure out a way to map its basic processes onto Medieval Armed Combat. Between his years as a slavering World of Warcraft addict and his years as a founder/creator of T’Rain, he had ripped out probably half of the neurons in his brain and dragged them over and soldered them on to the cortical centers responsible for two-handed axe wielding, shield bashing, arrow shooting, and spell casting. In an evening of random questing around the imaginary world that D-squared and Skeletor had created, Richard could fire more neurons than Einstein had used while coming up with the idea of general relativity. Certainly way more neurons than the average supermarket checkout clerk or private security guard fired during an eight-hour shift. And the power of the Internet ought to make all that neural activity reswitchable; you should be able to patch it all together so that it would work.
Around this time there was an airport security scare in which some fuckwit entered a concourse by walking upstream through an exit portal, bypassing the security checkpoint. As always happened in such cases, the entire airport had to be shut down. Planes waiting for takeoff had to taxi back to gates and unload all passengers and baggage. All the passengers had to be ejected from the sterile side of the airport and then turn around and pass through security again. Flights were delayed, and the delays ramified throughout the global air travel system, eventually racking up a cost of tens of millions of dollars. All of which could have been prevented had the one TSA employee posted by the exit — an employee whose sole purpose in being there was to just keep his fucking eyes open and stop people from walking the wrong way through a door — had actually done his job. Richard was fascinated. How could even the laziest and sloppiest employee screw this up? The answer, apparently, was that it had nothing to do with laziness or sloppiness. It was that Mogadishu copper thing all over again. The neural pathways required to accomplish the seemingly easy task of identifying a pedestrian walking the wrong way through a door had, in the brain of this employee, been uprooted a long time ago and zip-tied onto those used by some other, more important, or at least more frequently used, procedure.