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Jenkins’s specialty, other than marble, was ancient gems and cameos, both real and fake. The fake cameos were made in a bottega set up in a nook within the Colosseum, at the time a favored location for rough-and-ready workshops and boutiques. Unfortunately, his flourishing career was cut short by Napoleon’s invasion of Rome in 1796. Because Jenkins had quasi-diplomatic status without diplomatic immunity, and greatly feared what the French might do to him, he had to run from Rome, leaving all his property behind.

What Jenkins was to sculpture, James Byres (1734–1817) was to painting. To him belongs the honor of having spent several weeks in 1764 guiding the historian Edward Gibbon, future author of The History of the Decline and Fall of the Roman Empire, around the Eternal City. He offered the best-known course in the appreciation of antiquities; it lasted six weeks and was thought by all who took it to be rewarding if very hard work.

As dealers, Byres and Jenkins were not in competition, since Byres was mainly concerned with paintings. He did, however, manage to acquire and resell one of the most famous objects now in England, the antique Roman cameo-glass vessel from Palazzo Barberini known as the Portland Vase, which passed through Sir William Hamilton’s hands and from him to Margaret Bentinck, duchess of Portland, in 1784. His most outrageous coup was to fraudulently extract one of Poussin’s greatest masterpieces, the group of seven canvases constituting The Seven Sacraments, from the Bonapaduli collection in Rome, export them to England classified as copies, and sell them as the originals they were to the duke of Rutland for two thousand pounds.

There were paintings, drawings, and prints to be bought, and many a great English collection began with things brought back from Milord’s Grand Tour: Raphael, Michelangelo, and Titian if possible—which it seldom was—but plenty of other masters appealed to the taste of the eighteenth century as hardly less estimable: Veronese, Guido Reni, the Carraccis, and Domenichino. Grand Tourists did not buy “primitive” art; the products of the early Renaissance did not appeal to them, and Gothic painting seemed positively barbarous, wooden, inexpressive. They responded to the grand and suave eloquence of the sixteenth and seventeenth centuries, and to the beautiful, fleshy girls masquerading as Madonnas and saints that it so often described. But it would be quite wrong to suppose that English tourists were the only ones buying. Rome attracted connoisseurs and collectors from everywhere, and it was a competitive business. The Holy Roman Emperor Joseph II vied with Catherine II, empress of Russia, and Augustus III, king of Poland, who were in competition with Prince Nicholas Yussupov and the Grand Duchess Maria Feodorovna of Russia. Rome had a booming, open market for paintings, more than for antiquities, and it was served by (among others) expatriate artists doubling as dealers. It was the Scottish painter Gavin Hamilton, for instance, who purchased in Rome what became two of the greatest treasures of the National Gallery in London: Raphael’s Ansidei Madonna in 1764, and Leonardo’s Virgin of the Rocks in 1785.

However, the Roman painters most admired in Italy in the eighteenth century were not necessarily the ones most eagerly snapped up by English and other Grand Tourists. The arch-example was probably Carlo Maratti (1625–1713), whose grand classical style of decoration, intimately linked to the doctrinal and emotional requirements of the Catholic Church, did not travel well in more Protestant latitudes. But Maratti’s success in Italy was huge. His mythological and religious work energized young painters all over Europe, and he served seven popes. The death of Bernini in 1680 left Maratti as the unchallenged leader of the Roman school of art. The major Roman churches for which he painted altarpieces include Santa Croce in Gerusalemme, Santa Maria sopra Minerva, Santa Maria della Pace, Santa Maria del Popolo, and a dozen others, including Saint Peter’s Basilica itself. His fame and influence were so great that he was widely known as the “Roman Apelles,” after the Greek painter of the fourth century B.C.E. with the reputation as the greatest painter of antiquity. And yet, a century after his death, this vastly influential virtuoso had sunk with hardly a trace; there has never been a retrospective of Maratti in a modern museum, an extraordinary omission.

A Grand Tourist’s second choice of memento was somewhat more modest. Rome was already making tourist souvenirs. They were, of course, more palatable than the trash stamped out in Asian sweatshops (the Vatican naturally prefers to call these “workshops” or “studios”) for today’s tourists: phosphorescent plastic rosaries, gummily smiling aluminum pope-medals, three-inch-high replicas of the Capitoline she-wolf. Nevertheless, the eighteenth-century versions had a slightly industrial character, though this would only have been noticed if you lined them up next to one another.

Various studios made small bronze replicas of famous statues, the Apollo Belvedere or the Laocoön; the best-known of these was run by the sculptor Giacomo Zoffoli. Giovanni Volpato, a ceramicist of high reputation (and a friend of Canova’s), did porcelain objects, to a high standard of finish. Cork models of ancient buildings, precise in scale, were made by the firm of Giovanni Altieri—the British architect John Soane bought several of these.

The part of this memory trade that verged on real art was the making of micro-mosaics. The Vatican had employed a small army of mosaicists for the decoration of Saint Peter’s. But when their employment waned, the mosaic workers, expert in their trade, turned to producing tiny, portable mosaic images for the visiting milords. The virtuoso of these mosaicisti in piccolo was Giacomo Raffaelli, who composed his diminutive architectural views, landscapes, and even copies of famous paintings in near-microscopic tesserae made from smalti filati, glass threads colored with various metal oxides and rendered opaque with oxide of tin, then cut into pinheads. There might be more than 1,200 of these tesserae to the square inch. You could have a brooch with the whole Colosseum on it (microscopic gladiators might cost extra), or a snuffbox with a view of the Forum on its lid, all in imperishable glass.

The third choice, open only to, and all but obligatory for, the rich, was to commission paintings, possibly of Italian landscape scenes but certainly of oneself, with or without one’s family. These were true acts of patronage, not just of souvenir purchase, and the chief recipient of these commissions among British landscape artists was a Welshman named Richard Wilson (c. 1713–82).