A trading empire is born. And talk about branding: Phoenicia is the ancient Greek word for "purple." You are what you sell.
After a while, however, an interesting thing happens. The people in charge decide that purple is too cool for just anyone to wear. First they tax purple cloth; then they pass a law forbidding the hoi polloi to wear purple (as if they could afford it); and finally, they make purple robes the sole property of kings and queens.
Over the centuries this dress code becomes so widespread and so ingrained that even now, four thousand years later, the color purple is still associated with royalty throughout Europe. And all this because an Innovator who lived forty centuries ago figured he could make something cool out of the purple-teeth problem. Not bad.
But why am I telling you all this?
A few days after the Hoi Aristoi launch party, as rumors about purple-headed Blue Bloods spread across New York and big chunks of the wealthiest segment of society disappeared to the Hamptons to wait out the dye in royal isolation, some concerned parent had a half-empty bottle of Poo-Sham tested to see what was in it. The shampoo was discovered to contain water, MEA-lauryl sulfate, and awesome concentrations of medically safe, environmentally sound, and righteously staining shellfish dye.
One thing about the anti-client: they knew their history.
Hillary Winston-hyphen-Smith was not receiving visitors.
We were in the lobby of an upper-Fifth Avenue building that was home to sport-star millionaires, software billionaires, and a certain recording artist who goes by only one name. (And come to think of it, that name is royalty-related, and the guy really likes purple. Go figure.) The concierge of the building was wearing a tasteful purple uniform that matched the rich purple upholstery of the chairs in the marble-and-gold-filigreed lobby, proving that things hadn't really changed that much in the last four thousand years.
"Miss Winston-Smith isn't feeling well," the concierge confided.
"Oh, that's terrible," I said. "Uh, have you seen her today, by any chance?"
He shook his head. "She hasn't been down."
"You sure you can't call up for us?" Jen asked.
"Some friends came by earlier, and she said she wouldn't be coming down today." The concierge cleared his throat. "Actually, Miss Winston-Smith said she wouldn't be down this year. You know how she gets."
I did. And if Hillary was genuinely suffering from Poo-Sham head, I was quite relieved not to be allowed into her august presence.
"Well, that's too bad…," I started, taking a polite step backward.
Then I heard the beeping of Jen making a call. The concierge and I turned to watch her, both paralyzed by astonishment. I hadn't noticed Jen getting Hillary's phone number from the mailing list, and he'd probably never heard anyone speak to Miss Winston-Smith this way.
"Hillary? This is Jen—you met me two days ago at Mandy's meeting. You better be screening this, because Hunter and I are standing at the front desk of your building, and we have a pretty good idea how to find the counteragent for the shampoo you used this morning. We just need a moment of your time and we may be able to help you with the, uh, purple issue. But we're headed out the door now, so unless you—"
The intercom behind the desk popped to life, and a scratchy and crumpled Hillary voice boomed across the lobby.
"Reginald? Would you send them up, please?"
Reginald blinked in surprise, only belatedly remembering to answer Miss Winston-Smith, and pointed toward the elevators.
"Twentieth floor," he said, his eyes full of admiration.
Hillary was in the garden, a large balcony overlooking Central Park, swaddled in a bathrobe and a towel turban, her skin wrinkly and fingertips puckered from what had evidently been a day of showers and baths, her eyes puffy from crying. Her face, hands, forearms up to the elbow, and the few stray locks of hair that emerged from her turban were all extraordinarily, vibrantly, royally purple.
It was a good look for her. The dye had settled evenly across her skin and looked unexpectedly stunning against her blue eyes. Hillary had achieved her cool status as an eye-candy interviewer for a certain music-video cable channel. Her features were as blue-blooded as her social connections, and although she'd always looked way too commercial for my liking, turning purple had lent her a certain downtown credibility.
"How come you're normal, Hunter?" she said as Jen and I stepped out into the sun. I heard the servant who'd ushered us through the immense, many-floored apartment retreat quickly behind us.
"Normal how?" I asked.
"Not purple!"
I held up my hands, which still bore the stain of my brief exposure to Poo-Sham.
"Wait, that's right…." Her purple brow furrowed, as if she was through a thick hangover to remember the night before. "I asked you about your hands last night."
"Right," I agreed, wondering what her point was.
"Hunter! You already had that crap on your hands when I saw you last night. Why didn't you warn me?"
I opened my mouth, then closed it. Good question. I suppose I'd been more worried about joining Mandy in captivity than saving a bunch of Blue Bloods from purple heads. (But frankly, the concept of raising an alarm hadn't crossed my mind.)
"Well, things were kind of complicated last night, and—"
"We were working undercover," Jen said. "Trying to figure out who's behind all this."
"Undercover?" Hillary raised a purple eyebrow. "What the hell are you talking about? Who are you, anyway?"
"You met me the other—"
"I know where we met, but where did you come from? And why is everything so weird since you showed up?"
Hillary's violet fury brought me up short. Things had been odd since I'd known Jen—I'd already noticed that myself once or twice. But in a moment of mental clarity, I realized that this would all be happening far away from my little world if I'd never met her. I never would have gone to) the launch party or snuck into Movable Hype. For that matter, if Jen I hadn't brought up the missing-black-woman formation at the meeting, Mandy wouldn't have taken us to the abandoned building. Maybe Mandy [wouldn't even have gone herself that particular morning and might stilclass="underline" be around, running focus groups and taking pictures of guys in berets instead of… being gone.
But Hillary's purple features weren't actually Jen's fault. The Hoi Aristoi party had been planned for months. Jen wasn't a bad-luck charm making all this stuff happen; she was more like a compass, unerringly guiding me toward the weird. Or something like that.
I decided to work it out later. "Like Jen said, we were working undercover. Mandy disappeared yesterday, and we've been trying to find her."
"Mandy?" Hillary lifted a Bloody Mary from the table beside her lounge chair and emptied it. Hair of the dog. Even dyed purple, Hillary was looking a little green around the gills, probably the result of too much Noble Savage, "what's this got to do with her?"
"We're not quite sure," I said. "In fact, we're completely not sure."
Hillary rolled her eyes. "Gee, Hunter. I'm so thrilled you guys are on the case."
"Like I said, it's complicated. But we think we can track down the people behind Poo-Sham. We just need some information from you."
"But you didn't even…" She blinked, and for a moment I thought she was going to cry. I looked away, past exotic plants and potted trees, across the park to the jagged Midtown skyline, looking like broken teeth rising out of a forest.