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Despite my best efforts, the bill still went down in defeat; Illinois preschoolers were temporarily saved from the debilitating effects of cereal and milk (a version of the bill would later pass). But my fellow legislator’s speech helps underscore one of the differences between ideology and values: Values are faithfully applied to the facts before us, while ideology overrides whatever facts call theory into question.

MUCH OF THE confusion surrounding the values debate arises out of a misperception on the part of both politicians and the public that politics and government are equivalent. To say that a value is important is not to say that it should be subject to regulation or that it merits a new agency. Conversely, just because a value should not or cannot be legislated doesn’t mean it isn’t a proper topic for public discussion.

I value good manners, for example. Every time I meet a kid who speaks clearly and looks me in the eye, who says “yes, sir” and “thank you” and “please” and “excuse me,” I feel more hopeful about the country. I don’t think I am alone in this. I can’t legislate good manners. But I can encourage good manners whenever I’m addressing a group of young people.

The same goes for competence. Nothing brightens my day more than dealing with somebody, anybody, who takes pride in their work or goes the extra mile — an accountant, a plumber, a three-star general, the person on the other end of the phone who actually seems to want to solve your problem. My encounters with such competence seem more sporadic lately; I seem to spend more time looking for somebody in the store to help me or waiting for the deliveryman to show. Other people must notice this; it makes us all cranky, and those of us in government, no less than in business, ignore such perceptions at their own peril. (I am convinced — although I have no statistical evidence to back it up — that antitax, antigovernment, antiunion sentiments grow anytime people find themselves standing in line at a government office with only one window open and three or four workers chatting among themselves in full view.)

Progressives in particular seem confused on this point, which is why we so often get our clocks cleaned in elections. I recently gave a speech at the Kaiser Family Foundation after they released a study showing that the amount of sex on television has doubled in recent years. Now I enjoy HBO as much as the next guy, and I generally don’t care what adults watch in the privacy of their homes. In the case of children, I think it’s primarily the duty of parents to monitor what they are watching on television, and in my speech I even suggested that everyone would benefit if parents — heaven forbid — simply turned off the TV and tried to strike up a conversation with their kids.

Having said all that, I indicated that I wasn’t too happy with ads for erectile-dysfunction drugs popping up every fifteen minutes whenever I watched a football game with my daughters in the room. I offered the further observation that a popular show targeted at teens, in which young people with no visible means of support spend several months getting drunk and jumping naked into hot tubs with strangers, was not “the real world.” I ended by suggesting that the broadcast and cable industries should adopt better standards and technology to help parents control what streamed into their homes.

You would have thought I was Cotton Mather. In response to my speech, one newspaper editorial intoned that the government had no business regulating protected speech, despite the fact that I hadn’t called for regulation. Reporters suggested that I was cynically tacking to the center in preparation for a national race. More than a few supporters wrote our office, complaining that they had voted for me to beat back the Bush agenda, not to act as the town scold.

And yet every parent I know, liberal or conservative, complains about the coarsening of the culture, the promotion of easy materialism and instant gratification, the severing of sexuality from intimacy. They may not want government censorship, but they want those concerns recognized, their experiences validated. When, for fear of appearing censorious, progressive political leaders can’t even acknowledge the problem, those parents start listening to those leaders who will — leaders who may be less sensitive to constitutional constraints.

Of course, conservatives have their own blind spots when it comes to addressing problems in the culture. Take executive pay. In 1980, the average CEO made forty-two times what an average hourly worker took home. By 2005, the ratio was 262 to 1. Conservative outlets like the Wall Street Journal editorial page try to justify outlandish salaries and stock options as necessary to attract top talent, and suggest that the economy actually performs better when America’s corporate leaders are fat and happy. But the explosion in CEO pay has had little to do with improved performance. In fact, some of the country’s most highly compensated CEOs over the past decade have presided over huge drops in earnings, losses in shareholder value, massive layoffs, and the underfunding of their workers’ pension funds.

What accounts for the change in CEO pay is not any market imperative. It’s cultural. At a time when average workers are experiencing little or no income growth, many of America’s CEOs have lost any sense of shame about grabbing whatever their pliant, handpicked corporate boards will allow. Americans understand the damage such an ethic of greed has on our collective lives; in a recent survey, they ranked corruption in government and business, and greed and materialism, as two of the three most important moral challenges facing the nation (“raising kids with the right values” ranked first). Conservatives may be right when they argue that the government should not try to determine executive pay packages. But conservatives should at least be willing to speak out against unseemly behavior in corporate boardrooms with the same moral force, the same sense of outrage, that they direct against dirty rap lyrics.

Of course, there are limits to the power of the bully pulpit. Sometimes only the law can fully vindicate our values, particularly when the rights and opportunities of the powerless in our society are at stake. Certainly this has been true in our efforts to end racial discrimination; as important as moral exhortation was in changing hearts and minds of white Americans during the civil rights era, what ultimately broke the back of Jim Crow and ushered in a new era of race relations were the Supreme Court cases culminating in Brown v. Board of Education, the Civil Rights Act of 1964, and the Voting Rights Act of 1965. As these laws were being debated, there were those who argued that government should not interject itself into civil society, that no law could force white people to associate with blacks. Upon hearing these arguments, Dr. King replied, “It may be true that the law cannot make a man love me but it can keep him from lynching me and I think that is pretty important, also.”

Sometimes we need both cultural transformation and government action — a change in values and a change in policy — to promote the kind of society we want. The state of our inner-city schools is a case in point. All the money in the world won’t boost student achievement if parents make no effort to instill in their children the values of hard work and delayed gratification. But when we as a society pretend that poor children will fulfill their potential in dilapidated, unsafe schools with outdated equipment and teachers who aren’t trained in the subjects they teach, we are perpetrating a lie on these children, and on ourselves. We are betraying our values.