Still, it’s hard to deny that all the sound and fury, magnified through television and the Internet, coarsens the political culture. It makes tempers flare, helps breed distrust. And whether we politicians like to admit it or not, the constant vitriol can wear on the spirit. Oddly enough, the cruder broadsides you don’t worry about too much; if Rush Limbaugh’s listeners enjoy hearing him call me “Osama Obama,” my attitude is, let them have their fun. It’s the more sophisticated practitioners who can sting you, in part because they have more credibility with the general public, in part because of the skill with which they can pounce on your words and make you seem like a jerk.
In April 2005, for example, I appeared on the program to dedicate the new Lincoln Presidential Library in Springfield. It was a five-minute speech in which I suggested that Abraham Lincoln’s humanity, his imperfections, were the qualities that made him so compelling. “In [Lincoln’s] rise from poverty,” I said in one part of my remarks, “his self-study and ultimate mastery of language and of law, in his capacity to overcome personal loss and remain determined in the face of repeated defeat — in all of this, we see a fundamental element of the American character, a belief that we can constantly remake ourselves to fit our larger dreams.”
A few months later, Time magazine asked if I would be interested in writing an essay for a special issue on Lincoln. I didn’t have time to write something new, so I asked the magazine’s editors if my speech would be acceptable. They said it was, but asked if I could personalize it a bit more — say something about Lincoln’s impact on my life. In between meetings I dashed off a few changes. One of those changes was to the passage quoted above, which now read, “In Lincoln’s rise from poverty, his ultimate mastery of language and law, his capacity to overcome personal loss and remain determined in the face of repeated defeat — in all this, he reminded me not just of my own struggles.”
No sooner had the essay appeared than Peggy Noonan, former Reagan speechwriter and columnist for the Wall Street Journal, weighed in. Under the title “Conceit of Government,” she wrote: “This week comes the previously careful Sen. Barack Obama, flapping his wings in Time Magazine and explaining that he’s a lot like Abraham Lincoln, only sort of better.” She went on to say, “There is nothing wrong with Barack Obama’s resume, but it is a log-cabin-free zone. So far it is also a greatness-free zone. If he keeps talking about himself like this it always will be.”
Ouch!
It’s hard to tell, of course, whether Ms. Noonan seriously thought I was comparing myself to Lincoln, or whether she just took pleasure in filleting me so elegantly. As potshots from the press go, it was very mild — and not entirely undeserved.
Still, I was reminded of what my veteran colleagues already knew — that every statement I made would be subject to scrutiny, dissected by every manner of pundit, interpreted in ways over which I had no control, and combed through for a potential error, misstatement, omission, or contradiction that might be filed away by the opposition party and appear in an unpleasant TV ad somewhere down the road. In an environment in which a single ill-considered remark can generate more bad publicity than years of ill-considered policies, it should have come as no surprise to me that on Capitol Hill jokes got screened, irony became suspect, spontaneity was frowned upon, and passion was considered downright dangerous. I started to wonder how long it took for a politician to internalize all this; how long before the committee of scribes and editors and censors took residence in your head; how long before even the “candid” moments became scripted, so that you choked up or expressed outrage only on cue.
How long before you started sounding like a politician?
There was another lesson to be learned: As soon as Ms. Noonan’s column hit, it went racing across the Internet, appearing on every right-wing website as proof of what an arrogant, shallow boob I was (just the quote Ms. Noonan selected, and not the essay itself, generally made an appearance on these sites). In that sense, the episode hinted at a more subtle and corrosive aspect of modern media — how a particular narrative, repeated over and over again and hurled through cyberspace at the speed of light, eventually becomes a hard particle of reality; how political caricatures and nuggets of conventional wisdom lodge themselves in our brain without us ever taking the time to examine them.
For example, it’s hard to find any mention of Democrats these days that doesn’t suggest we are “weak” and “don’t stand for anything.” Republicans, on the other hand, are “strong” (if a little mean), and Bush is “decisive” no matter how often he changes his mind. A vote or speech by Hillary Clinton that runs against type is immediately labeled calculating; the same move by John McCain burnishes his maverick credentials. “By law,” according to one caustic observer, my name in any article must be preceded by the words “rising star”—although Noonan’s piece lays the groundwork for a different if equally familiar story line: the cautionary tale of a young man who comes to Washington, loses his head with all the publicity, and ultimately becomes either calculating or partisan (unless he can somehow manage to move decisively into the maverick camp).
Of course, the PR machinery of politicians and their parties helps feed these narratives, and over the last few election cycles, at least, Republicans have been far better at such “messaging” than the Democrats have been (a cliché that, unfortunately for us Democrats, really is true). The spin works, though, precisely because the media itself are hospitable to spin. Every reporter in Washington is working under pressures imposed by editors and producers, who in turn are answering to publishers or network executives, who in turn are poring over last week’s ratings or last year’s circulation figures and trying to survive the growing preference for PlayStation and reality TV. To make the deadline, to maintain market share and feed the cable news beast, reporters start to move in packs, working off the same news releases, the same set pieces, the same stock figures. Meanwhile, for busy and therefore casual news consumers, a well-worn narrative is not entirely unwelcome. It makes few demands on our thought or time; it’s quick and easy to digest. Accepting spin is easier on everybody.
This element of convenience also helps explain why, even among the most scrupulous reporters, objectivity often means publishing the talking points of different sides of a debate without any perspective on which side might actually be right. A typical story might begin: “The White House today reported that despite the latest round of tax cuts, the deficit is projected to be cut in half by the year 2010.” This lead will then be followed by a quote from a liberal analyst attacking the White House numbers and a conservative analyst defending the White House numbers. Is one analyst more credible than the other? Is there an independent analyst somewhere who might walk us through the numbers? Who knows? Rarely does the reporter have time for such details; the story is not really about the merits of the tax cut or the dangers of the deficit but rather about the dispute between the parties. After a few paragraphs, the reader can conclude that Republicans and Democrats are just bickering again and turn to the sports page, where the story line is less predictable and the box score tells you who won.
Indeed, part of what makes the juxtaposition of competing press releases so alluring to reporters is that it feeds that old journalistic standby — personal conflict. It’s hard to deny that political civility has declined in the past decade, and that the parties differ sharply on major policy issues. But at least some of the decline in civility arises from the fact that, from the press’s perspective, civility is boring. Your quote doesn’t run if you say, “I see the other guy’s point of view” or “The issue’s really complicated.” Go on the attack, though, and you can barely fight off the cameras. Often, reporters will go out of their way to stir up the pot, asking questions in such a way as to provoke an inflammatory response. One TV reporter I know back in Chicago was so notorious for feeding you the quote he wanted that his interviews felt like a Laurel and Hardy routine.