On Worth Street, however, Jason (who says "the best thing about bipolarity is how much you accomplish in the manic phase") saw the chance to manifest his ideal. One of his first acts was to approach painter Hulbert Waldroup. Waldroup, a self-proclaimed "artist with attitude" who has been collected by Whoopi Goldberg and once appeared on the cover of Newsday along with his epic memorial to Amadou Diallo, was selling his work on the West Broadway sidewalk. "You're the greatest painter I've ever seen," Jason said.When Waldroup heard Itzler wanted to commission a ten-foot-by-ten-foot canvas of a "hot-looking" woman, he said the picture would never get in the door. No problem, Itzler said, Waldroup could do the painting inside the loft.
Waldroup soon had a job working the phones. "It was like I went in there and never came out," says Waldroup, now on Rikers Island, where he resides a couple of buildings away from Jason.
Seventy-nine Worth Street became a well-oiled machine, with various calendars posted on the wall to keep track of appointments. The current day's schedule was denoted on a separate chart called "the action board." But what mattered most to Jason was "the vibe… the vibe of the NY Confidential brand" (there was franchising talk about a Philadelphia Confidential and a Vegas Confidential). To describe what he was going for, Jason quotes from a favorite book, The Art of Seduction, a creepily fascinating tome of social Machiavellianism, by Robert Greene.
Discussing "seductive place and time," Greene notes that "certain kinds of visual stimuli signal that you are not in the real world. Avoid images that have depth, which might provoke thought, or guilt… The more artificial, the better… Luxury-the sense that money has been spent or even wasted-adds to the feeling that the real world of duty and morality has been banished. Call it the brothel effect."
Accentuated by the fog machine at Seventy-nine Worth Street, people seemed to come out of the shadows, float by, be gone again. "It was full of these familiar faces… like a soap-opera star, a politician you might have seen on NY1, a guy whose photo's in the Times financial pages," says one regular. In addition to Sinatra, music was supplied by the building's super, a concert pianist in his native Russia, who appeared in a tuxedo to play on a rented Baldwin grand piano.
"It was like having my own clubhouse," says Jason now, relishing the evenings he presided as esteemed host and pleasure master. He remembers discussing what he called a "crisis in Judaism" with a top official of a leading Jewish-American lobby group. Jewish women were often thought of as dowdy, Jason said. If the American Jew was ever going to rise above the prejudice of the goyishe mainstream, creativity would be needed. A start would be to get Madonna, the Kabbalist, to become the head of Hadassah.The official said he'd look into it.
Seventy-nine Worth Street was supposed to be Jason and Natalia's home, where they would live happily ever after. They had their own bedroom, off-limits to everyone else. "We were actually trying to live a semi-normal life, carry on a real relationship," says Natalia. "Jason felt abandoned after his mother died; my father left when I was very young.We sort of completed each other."
Natalia wrote her mom that she'd moved into a beautiful new place with a highly successful businessman. Her mom, a sweet cookie-baking lady leery of her daughter's life in New York, wrote back that she'd like to come down to visit. Natalia was going to put her off, but Jason insisted. Looking around the loft at the naked women, Natalia asked, "How am I going to have my mom come here?" Jason said he would close the place, and take the loss, for the time Natalia's mom was in town. Family was the most important thing, he said.
"Well," Natalia says,"Jason never closed the loft. My mom and I stayed in a little apartment uptown. Jason was supposed to come by to meet her, but it started getting late. Then the doorbell rings at 2:00 a.m. It's Jason, in his knee-length coat with these two nineteen-year-old girls. I'm totally flipping out: Like, what the fuck are you doing? He looked like the pimp from Superfly. My mom is saying, 'This is him?' But then Jason sits down and starts telling my mom I'm a great young actress and my career is going to take off, how living in New York is so terrific for me. He charmed her, completely. She left saying, 'Well, your boyfriend is kind of weird. But he's very, very nice.' "It was always like that."
Few expected Seventy-nine Worth Street to last very long. There were too many, as Natalia puts it, "variables."
For Jason, the main difficulty in running New York 's hottest escort agency while on parole was the curfew. Even though his lawyer on the Jersey Ecstasy case, Paul Bergrin, was eventually able to extend Jason's lights-out time to 3:00 a.m., he still had to leave his Worth Street happiness house to sleep in his apartment in Hoboken.
"Everyone's partying, having the best time in the world, and the Town Car is outside to take me back to goddamn New Jersey."
"It was a big strain," says Natalia. "I finally get home from my appointments. All I want to do is sleep in my own bed, and Jason is screaming about how we've got to go back to Hoboken. He hated to be alone out there.We had horrible fights. One night, I jumped out of the car right at the mouth of the Holland Tunnel and ran away. Broke my heel on a cobblestone."
The parole situation led to other traumas. Court-mandated drug tests caused Jason to alter his intake. Always "on the Cheech-and-Chong side of things," Itzler couldn't smoke pot, which turned up on piss tests. Instead, Jason, who never touched coke and often launched into Jimmy Swaggart-like speeches about the evils of the drug, dipped into his personal stash of ketamine, or Special K, the slightly unpredictable anesthetic developed for use by veterinarians. "They didn't test for it," Jason says by way of explanation. He was also drinking a $200 bottle of Johnnie Walker Blue a day. Natalia's drug use cut into her Perfect 10 appearance. One night, she cracked her head into the six-foot-tall statue of an Indian fertility goddess Jason had purchased for their room. Knocked cold, she had to go to the emergency room.
Still, the business charged on. It takes a singular pimp to think it is a good idea to stage a reality-TV show at his place of business, but Jason Itzler is that kind of guy."It was incredible," says independent producer Ron Sperling, who shot the film Inside New York Confidential. "Big-shot lawyers and Wall Street bankers flipped when they saw the cameras. Jason told them the movie was no problem. That it was a good thing. If they didn't want to be in it, they should just walk behind the camera. That's Jason. If he was a billionaire and no one knew about it, it wouldn't be anything to him."
Despite misgivings about legalities,VHl expressed interest in Inside New York Confidential. Arriving late, Jason swept into the meeting with several girls. Along for the ride was a young Belgian tourist whom Itzler had encountered only moments before on West Broadway. "You're beautiful," Jason told the young woman. "But your clothes look like shit." Itzler bought her $2,500 worth of threads in about ten minutes, convincing her she would be great in his TV show.
"He asked for a million dollars an episode," says a VHl exec. "We told him that was insane money, so he got mad and left."
Jason's manic spending increased. One afternoon, splashing on Creed Gold Bottle cologne ($175 per bottle) as "kind of a nervous tic," he bought twenty-six antique crystal chandeliers at $3,000 apiece. "We had so much furniture, there was nowhere to walk. I used to jump over the stuff for exercise," says Natalia."We had this room upstairs we called the Peter Beard Room. Peter likes to sit on the floor, so we got these beautiful Moroccan pillows. One day, I come home, and there's a Playboy pinball machine there, with Hugh Hefner's face on it. Then I knew there was no point saying anything."