“Yes, we had to up it a bit sizewise,” Fay explained in clipped tones. “Additional super-features. While brilliantly successful on the whole, the subliminal euphorics were a shade too effective. Several hundred users went hoppity manic. We gentled the cootch and qualified the subliminals — you know, ‘Day by day in every way I’m getting sharper and more serene’—but a stabilizing influence was still needed, so after a top-level conference we decided to combine Tickler with Moodmaster.”
“My God,” Gusterson interjected, “do they have a machine now that does that?”
“Of course. They’ve been using them on ex-mental patients for years.”
“I just don’t keep up with progress,” Gusterson said, shaking his head bleakly. “I’m falling behind on all fronts.”
“You ought to have your tickler remind you to read Science Service releases,” Fay told him. “Or simply instruct it to scan the releases and — no, that’s still in research.” He looked at Gusterson’s shoulder and his eyes widened. “You’re not wearing the new-model tickler I sent you,” he said accusingly.
“I never got it,” Gusterson assured him. “Postmen deliver topside mail and parcels by throwing them on the high-speed garbage boosts and hoping a tornado will blow them to the right addresses.” Then he added helpfully, “Maybe the Russians stole it while it was riding the whirlwinds.”
“That’s not a suitable topic for jesting,” Fay frowned. “We’re hoping that Tickler will mobilize the full potential of the Free World for the first time in history. Gusterson, you are going to have to wear a ticky-tick. It’s becoming impossible for a man to get through modern life without one.”
“Maybe I will,” Gusterson said appeasingly, “but right now tell me about Moodmaster. I want to put it in my new insanity novel.”
Fay shook his head. “Your readers will just think you’re behind the times. If you use it, underplay it. But anyhow, Moodmaster is a simple physiotherapy engine that monitors bloodstream chemicals and body electricity. It ties directly into the bloodstream, keeping blood, sugar, et cetera, at optimum levels and injecting euphrin or depressin as necessary — and occasionally a touch of extra adrenaline, as during work emergencies.”
“Is it painful?” Daisy called from the bedroom.
“Excruciating,” Gusterson called back. “Excuse it, please,” he grinned at Fay. “Hey, didn’t I suggest cocaine injections last time I saw you?”
“So you did,” Fay agreed flatly. “Oh by the way, Gussy, here’s that check for a yard I promised you. Micro doesn’t muzzle the ox.”
“Hooray!” Daisy cheered faintly.
“I thought you said it was going to be for two.” Gusterson complained.
“Budgeting always forces a last-minute compromise,” Fay shrugged. “You have to learn to accept those things.”
“I love accepting money and I’m glad any time for three feet,” Daisy called agreeably. “Six feet might make me wonder if I weren’t an insect, but getting a yard just makes me feel like a gangster’s moll.”
“Want to come out and gloat over the yard paper, Toots, and stuff it in your diamond-embroidered net stocking top?” Gusterson called back.
“No, I’m doing something to that portion of me just now. But hang onto the yard, Gusterson.”
“Aye-aye, Cap’n,” he assured her. Then, turning back to Fay, “So you’ve taken the Dr. Coué repeating out of the tickler?”
“Oh, no. Just balanced it off with depressin. The subliminals are still a prime sales-point. All the tickler features are cumulative, Gussy. You’re still underestimating the scope of the device.”
“I guess I am. What’s this ‘work-emergencies’ business? If you’re using the tickler to inject drugs into workers to keep them going, that’s really just my cocaine suggestion modernized and I’m putting in for another thou. Hundreds of years ago the South American Indians chewed coca leaves to kill fatigue sensations.”
“That so? Interesting — and it proves priority for the Indians, doesn’t it? I’ll make a try for you, Gussy, but don’t expect anything.” He cleared his throat, his eyes grew distant and, turning his head a little to the right, he enunciated sharply, “Pooh-Bah. Time: Inst oh five. One oh five seven. Oh oh. Record: Gussy coca thou budget. Cut.” He explained, “We got a voice-cued setter now on the deluxe models. You can record a memo to yourself without taking off your shirt. Incidentally, I use the ends of the hours for trifle-memos. I’ve already used up the fifty-nines and eights for tomorrow and started on the fifty-sevens.”
“I understood most of your memo,” Gusterson told him gruffly. “The last ‘Oh oh’ was for seconds, wasn’t it? Now I call that crude — why not microseconds too? But how do you remember where you’ve made a memo so you don’t rerecord over it? After all, you’re rerecording over the wallpaper all the time.”
“Tickler beeps and then hunts for the nearest information-free space.”
“I see. And what’s the Pooh-Bah for?”
Fay smiled. “Cut. My password for activating the setter, so it won’t respond to chance numerals it overhears.”
“But why Pooh-Bah?”
Fay grinned. “Cut. And you a writer. It’s a literary reference, Gussy. Pooh-Bah (cut!) was Lord High Everything Else in The Mikado. He had a little list and nothing on it would ever be missed.”
“Oh, yeah,” Gusterson remembered, glowering. “As I recall it, all that went on that list was the names of people who were slated to have their heads chopped off by Ko-Ko. Better watch your step, Shorty. It may be a back-handed omen. Maybe all those workers you’re puttin’ ticklers on to pump them full of adrenaline so they’ll overwork without noticin’ it will revolt and come out some day choppin’ for your head.”
“Spare me the Marxist mythology,” Fay protested. “Gussy, you’ve got a completely wrong slant on Tickler. It’s true that most of our mass sales so far, bar government and army, have been to large companies purchasing for their employees—”
“Ah-ha!”
“—but that’s because there’s nothing like a tickler for teaching a new man his job. It tells him from instant to instant what he must do — while he’s already on the job and without disturbing other workers. Magnetizing a wire with a job pattern is the easiest thing going. And you’d be astonished what the subliminals do for employee morale. It’s this way, Gussy: most people are too improvident and unimaginative to see in advance the advantages of ticklers. They buy one because the company strongly suggests it and payment is on easy installments withheld from salary. They find a tickler makes the work day go easier. The little fellow perched on your shoulder is a friend exuding comfort and good advice. The first thing he’s set to say is ‘Take it easy, pal.’
“Within a week they’re wearing their tickler 24 hours a day — and buying a tickler for the wife, so she’ll remember to comb her hair and smile real pretty and cook favorite dishes.”
“I get it, Fay,” Gusterson cut in. “The tickler is the newest fad for increasing worker efficiency. Once, I read somewheres, it was salt tablets. They had salt-tablet dispensers everywhere, even in air-conditioned offices where there wasn’t a moist armpit twice a year and the gals sweat only champagne. A decade later people wondered what all those dusty white pills were for. Sometimes they were mistook for tranquilizers. It’ll be the same way with ticklers. Somebody’ll open a musty closet and see jumbled heaps of these gripping-hand silvery gadgets gathering dust curls and—”