34. as Garment later wrote Garment, Crazy Rhythm, 133.
35. “For sixteen years” Garry Wills, Nixon Agonistes: The Crisis of the Self-Made Man (New York: Houghton Mifflin, 1969), 414–15. See also Gladwin Hill, “Nixon Denounces Press as Biased,” New York Times, Nov. 8, 1962.
36. Five days after the election Peter Kihss, “Nixon Aide Says TV Program Twisted ‘Life of Great American,’ ” New York Times, Nov. 13, 1962.
37. The man who revived him Garment, Crazy Rhythm, 65–69, 126, 128.
38. “This game” Author interview with Dwight Chapin.
39. After he campaigned Donald Richard Deskins, Presidential Elections, 1789–2008 (Ann Arbor: University of Michigan Press, 2010), 439.
40. “The man and his times” Garment, Crazy Rhythm, 121.
41. Harry Robbins Haldeman J. Y. Smith, “H. R. Haldeman Dies, Was Nixon Chief of Staff; Watergate Role Led to 18 Months in Prison,” Washington Post, Nov. 11, 1993.
42. “The time has come” Christopher Matthews, Kennedy & Nixon: The Rivalry That Shaped Postwar America (New York: Touchstone, 1996), 257.
43. In the summer of 1967 Ed McMahon and David Fisher, Laughing Out Loud: My Life and Good Times (New York: Warner, 1998), e-book.
44. In July, Nixon also took a meeting Garment, Crazy Rhythm, 129–31.
45. An ardent conservative “Reagan Chooses Ex-U.S.I.A. Head,” New York Times, May 16, 1981.
46. Several weeks later Garment, Crazy Rhythm, 131. See also McGinniss, The Selling of the President, 45.
47. In 1966 McGinniss, The Selling of the President, 43–45.
48. “Political candidates are celebrities” Harry Treleaven, “Upset: The Story of a Modern Political Campaign” (unpublished).
49. In his TV spots Rick Perlstein, Nixonland: The Rise of a President and the Fracturing of America (New York: Scribner, 2008), 234.
50. Marshall McLuhan’s McGinniss, The Selling of the President, 181, quoting from McLuhan’s Understanding Media.
51. Price’s assumption McGinniss, The Selling of the President, 193–94, citing Price memo.
52. One morning in June Ibid., xii–xvi.
53. “No, no” Author interview with Joe McGinniss.
54. Treleaven’s openness Irvin Molotsky, “H. W. Treleaven, Nixon Consultant, Dies at 76,” New York Times, Dec. 20, 1998.
55. He told McGinniss McGinniss, The Selling of the President, xvi.
56. “We were intrigued” Author interview with Leonard Garment. He died on July 13, 2013.
57. The thirty-minute program “Nixon and TV: Changing a ’60 Weak Suit into a ’68 Trump,” Broadcasting, July 22, 1968, 53. See also video of a Nixon television special shot in Michigan during the 1968 presidential campaign, YouTube, http://www.youtube.com/watch?v=yFeWFjbeEQ8.
58. On July 6 Memo from Roger Ailes to Leonard Garment and Frank Shakespeare, July 6, 1968.
59. A few days before Harris, Mike Douglas, 52, 122; “Week’s Profile: How to Change Debate Loser to Arena Winner,” Broadcasting.
60. “When I started out” “Nixon’s Roger Ailes,” Washington Post.
61. “I think Mike was hurt” Author interview with Robert LaPorta.
62. He and Douglas Harris, Mike Douglas, 47; see also page 122. Ailes told Harris, “When I told Mike I was going to do the thing with Nixon anyway, he granted me the leave of absence, but by then our relations—after six and a half years of being so close—were not so good.”
63. In the early 1980s “TV Personality/Singer Mike Douglas Dies at 81,” Billboard, Aug. 11, 2006.
64. Ailes had drifted “Mike Douglas Tribute Scheduled Saturday,” Los Angeles Times, Oct. 19, 2006.
65. Ailes tried small talk Author interviews with Larry Rosen and Deborah Miller.
66. When Douglas died Author interview with Robert LaPorta.
ACT II
FOUR: SELLING THE TRICK
1. On his first full day Roger Ailes expense report filed with the Richard Nixon presidential campaign, Aug. 21, 1968.
2. Until then, he would be Stephen E. Ambrose, Nixon, Vol. 2: The Triumph of a Politician, 1962–1972 (Los Angeles: Premier Digital Publishing, 2013), ebook.
3. “We are going to win” The American Presidency Project, Richard Nixon acceptance speech (transcript), Aug. 8, 1968, http://www.presidency.ucsb.edu/ws/?pid=25968.
4. Shortly after the convention Author interview with Joe McGinniss.
5. McGinniss followed Ailes to Chicago McGinniss, The Selling of the President, 64–67.
6. “The subliminal message” Memo from Roger Ailes to Leonard Garment and Frank Shakespeare, Sept. 27, 1968.
7. a “balanced” group McGinniss, The Selling of the President, 64.
8. “Two would be offensive” Ibid.
9. “Let’s face it” “Nixon’s Roger Ailes,” Washington Post.
10. “I agree with Frank” McGinniss, The Selling of the President, 66.
11. At The Mike Douglas Show Author interviews with Mike Douglas producers.
12. “The audience” McGinniss, The Selling of the President, 66.
13. At 9:00 p.m. “Nixon in Illinois” (DVD of Chicago campaign broadcast), Richard Nixon Presidential Library and Museum.
14. It was Treleaven’s idea McGinniss, The Selling of the President, 68.
15. “If the material” Memo from Roger Ailes to Leonard Garment and Frank Shakespeare, July 6, 1968.
16. Thus he Perlstein, Nixonland, 331.
17. Years later Ailes and Kraushar, You Are the Message, 82.
18. “Mr. Nixon is strong now” McGinniss, The Selling of the President, 73.
19. Nixon would tape E. W. Kenworthy, “ ‘The Richard Nixon Show,’ ” New York Times, Sept. 22, 1968.
20. Nixon made a four-second taped appearance Diane Werts, “You Bet Your Bippy That ‘Laugh-In’ Is Back,” Newsday, Feb. 7, 1993.
21. Ailes had already developed McGinniss, The Selling of the President, 72–76.