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    6. “You are paying me” Power, directed by Sidney Lumet, Warner Home Video, 1986, 11:30 mark.

    7. “He wasn’t trying” Author interview with public opinion researcher V. Lance Tarrance Jr.

    8. Ailes’s candidates “Governor Hires New Yorker to Create Campaign Ads,” Los Angeles Times, Nov. 14, 1985.

    9. D’Amato had stunned Chafets, Roger Ailes, 40.

  10. Javits was staying in Tom Buckley, “After Javits, the G.O.P. Turns Right with D’Amato,” New York Times Magazine, Oct. 19, 1980.

  11. Elizabeth Holtzman See, generally, Elizabeth Holtzman and Cynthia L. Cooper, Who Said It Would Be Easy? One Woman’s Life in the Political Arena (New York: Arcade, 1996).

  12. “Jesus, nobody likes you” Chafets, Roger Ailes, 40.

  13. In Ailes’s first commercial Ibid.

  14. Several weeks Buckley, “After Javits, the G.O.P. Turns Right with D’Amato.”

  15. But on election day U.S. Government Printing Office, “Statistics of the Presidential and Congressional Election of November 4, 1980,” April 15, 1981, http://clerk.house.gov/member_info/electionInfo/1980election.pdf.

  16. “In a less obvious” Nicholas Lemann, “The Storcks,” Washington Post Magazine, Dec. 7, 1980.

  17. The Post dubbed Lemann, “The Storcks.”

  18. D’Amato said Chafets, Roger Ailes, 41.

  19. Larry McCarthy McCarthy Hennings Whalen, Inc., Larry McCarthy biography, http://mhmediadc.com/larry-mccarthy.aspx, accessed Sept. 23, 2013.

  20. Jon Kraushar Jon Kraushar & Associates, Inc., “Jon’s Credentials,” http://www.jonkraushar.net/jon-s-credentials.html, accessed Sept. 23, 2013.

  21. Kathy Ardleigh Kathy Ardleigh biography, C-Span Video Library, available at http://www.c-spanvideo.org/kathyardleigh, accessed Oct. 30, 2013.

  22. Ken LaCorte Bloomberg Businessweek, Ken LaCorte Executive Profile and Biography, http://investing.businessweek.com/research/stocks/private/person.asp?personId=30252761&privcapId=4245059&previousCapId=4245059&previousTitle=FOX%20News%20Network,%20L.L.C., accessed Oct. 30, 2013.

  23. “Whatever it takes” Tom Mathews and Peter Goldman, The Quest for the Presidency: The 1988 Campaign (New York: Simon & Schuster, 1989), 331.

  24. After the D’Amato campaign “Domestic News,” United Press International, Jan. 1, 1981.

  25. On one occasion, Ailes punched a hole Chafets, Roger Ailes, 216.

  26. “He got into” Author interview with television producer Shelley Ross.

  27. “Roger was not” Author interview with television personality, columnist, and businesswoman Rona Barrett.

  28. While interviewing Author interviews with Randi Harrison and Chris Calhoun.

  29. Shelley Ross Ken Auletta, “The Curious Rise of Network Television, and the Future of Network News,” New Yorker, Aug. 8, 2005.

  30. “This is making” Author interview with Shelley Ross.

  31. When asked Author interview with David Brock.

  32. “He has worked” Donald Baer, “Roger Rabid,” Manhattan Inc., Sept. 1989.

  33. In the summer of 1981 Ailes and Kraushar, You Are the Message, 2.

  34. “As our eyes” Ibid.

  35. “Let me just tell you” Author interview with Shelley Ross.

  36. The interview Ailes and Kraushar, You Are the Message, 1.

  37. In November 1981 “David Letterman Gets Late-Night NBC Show,” Associated Press, Nov. 9, 1981.

  38. Harrison “Jack” Schmitt Eric M. Jones, “Apollo 17 Crew Information,” NASA. gov, Nov. 1, 2005, http://www.hq.nasa.gov/alsj/a17/a17.crew.html.

  39. In 1976, Ailes had Author interview with former astronaut and U.S. senator Harrison Schmitt.

  40. “We parked” Ibid.

  41. He went on U.S. Government Printing Office, “Statistics of the Presidential and Congressional Election of November 2, 1976,” April 15, 1977, http://clerk.house.gov/member_info/electionInfo/1976election.pdf.

  42. But in the fall Martin Schram, “Found: The Attraction of Detraction,” Washington Post, Oct. 30, 1982.

  43. Bingaman won U.S. Government Printing Office, “Statistics of the Congressional Election of November 2, 1982,” May 5, 1983, http://clerk.house.gov/member_info/electionInfo/1982election.pdf.

  44. With two months to go Author interview with V. Lance Tarrance Jr.

  45. “We were in” Author interview with former George H. W. Bush campaign strategist Janet G. Mullins Grissom.

  46. As Ailes would tell it Jane Mayer, “Who Let the Attack-Ad Dogs Out?,” “News Desk” (blog), NewYorker.com, Feb. 15, 2012, http://www.newyorker.com/online/blogs/newsdesk/2012/02/roger-ailes-larry-mccarthy-dogs-ad.html.

  47. During a strategy meeting Author interview with Janet G. Mullins Grissom.

  48. “There was Roger” Ibid.

  49. Ailes dispatched Mayer, “Who Let the Attack-Ad Dogs Out?”

  50. “My job was” Pete Snyder, “Forget the Super Bowclass="underline" Which Political Ad Was the All-Time MVP?,” “Campaign Trail” (blog), Ad Age, Feb. 7, 2012, http://adage.com/article/campaign-trail/political-ad-ailes-trippi-murphy-snyder-pick/232576/.

  51. “He called me” Author interview with V. Lance Tarrance Jr.

  52. “They flicked us” Author interview with Janet G. Mullins Grissom.

  53. “All the local” Paul Taylor, “Senators Keep Guard Against Absenteeism; Nameplates Vanish After ‘Committee Cameos,’ ” Washington Post, Feb. 11, 1986.

  54. McConnell squeezed U.S. Government Printing Office, “Statistics of the Congressional Election of 1984.”

  55. “We all know Roger” Author interview with Janet G. Mullins Grissom.

  56. “The charge was baseless” Marc Starr and Aric Press, “Gridlock on the Hill?,” Newsweek, Election Extra edition, Nov./Dec. 1984.

  57. The ad, Mullins said Author interview with Janet G. Mullins Grissom.

  58. Not long after it aired Author interview with advertising executive Tom Messner.

  59. In early October Author interview with member of the 1984 Ronald Reagan campaign for president Wally Carey.

  60. A few days earlier Howell Raines, “Chance of Revival Seen for Mondale After TV Debate,” New York Times, Oct. 9, 1984.

  61. “It was a disaster” Author interview with Wally Carey.

  62. “When I arrived” Ailes and Kraushar, You Are the Message, 20.

  63. “Reagan said” Author interview with Wally Carey.