64. Afterward, Ailes demanded Ailes and Kraushar, You Are the Message, 21.
65. As Ailes walked Ibid., 23–24.
66. At the second debate Commission on Presidential Debates, “October 21, 1984, Debate Transcript,” Oct. 21, 1984, http://www.debates.org/index.php?page=october-21-1984-debate-transcript.
67. “Even he broke” Ailes and Kraushar, You Are the Message, 25.
68. “It’s a question” Martin Tolchin, “For Some, Low Road Is the Only Way to Go,” New York Times, Oct. 28, 1984.
69. In 1986, he produced Raymond Coffey, “No Pulled Punches in Wisconsin,” Chicago Tribune, Oct. 30, 1986.
70. A few days before Janet Bass, “Garvey Files Libel Suit Against Kasten,” United Press International, Oct. 31, 1986.
71. “There are limits” “Candidate Sues Senator over TV Ad,” Associated Press, Nov. 1, 1986.
72. Kasten won U.S. Government Printing Office, “Statistics of the Congressional Election of November 4, 1986,” May 29, 1987, http://clerk.house.gov/member_info/electionInfo/1986election.pdf.
73. Seven months later Maralee Schwartz, “Sen. Kasten Settles Garvey Libel Suit,” Washington Post, June 30, 1987.
74. In October 1984 Author interview with Janet G. Mullins Grissom.
75. “We had to restrain” Ibid.
76. During a strategy session Lloyd Grove, “The Image Shaker: Roger Ailes, the Bush Team’s Wily Media Man,” Washington Post, June 20, 1988.
77. “We used to joke” Author interview with a former Ailes Communications employee.
78. As the 1988 Mathews and Goldman, The Quest for the Presidency, 190.
79. “Everybody tells me” Miller Center, “Interview with Craig Fuller,” University of Virginia, May 12, 2004, http://millercenter.org/president/bush/oralhistory/craig-fuller.
80. He did not project See, e.g., Mathews and Goldman, The Quest for the Presidency, 192; Richard Ben Cramer, What It Takes: The Way to the White House (New York: Vintage, 1993), 572.
81. Martin Van Buren was the last David Germain, “Bush First VP in 152 Years to Win White House,” Associated Press, Nov. 9, 1988.
82. “He didn’t know how” Author interview with George H. W. Bush’s former chief of staff, Craig Fuller.
83. “If you were a professional” Miller Center, “Interview with Craig Fuller.”
84. Bush planned Mathews and Goldman, The Quest for the Presidency, 193; author interview with Tom Messner.
85. He took an apartment Author interview with Tom Messner.
86. huddled with Bush Mathews and Goldman, The Quest for the Presidency, 193.
87. “Why didn’t you bail out?” Cramer, What It Takes, 999.
88. Ailes suggested a character Mathews and Goldman, The Quest for the Presidency, 191.
89. He taught Bush Ibid., 193.
90. “Don’t ever wear that shirt” Cramer, What It Takes, 568.
91. “Roger was the only guy” Author interview with political consultant Roger J. Stone Jr.
92. As the Bush campaign structure Mathews and Goldman, The Quest for the Presidency, 182.
93. In addition to Ibid., 192.
94. “He had other business” Miller Center, “Interview with Sigmund Rogich,” University of Virginia, March 8–9, 2001, http://millercenter.org/president/bush/oralhistory/sigmund-rogich.
95. This reality was confirmed Cramer, What It Takes, 729.
96. That morning Newsweek, Oct. 19, 1987.
97. The press response Cramer, What It Takes, 730–31.
98. “Ab-so-lute-ly no!” Mathews and Goldman, The Quest for the Presidency, 198.
99. A few days before Author interview with Craig Fuller.
100. Rather was planning Matthews and Goldman, The Quest for the Presidency, 198.
101. “I knew if we were” Author interview with Craig Fuller.
102. Ailes met with Bush Ibid.
103. “All they have to do” Mathews and Goldman, The Quest for the Presidency, 199.
104. Fuller proposed a zinger Cramer, What It Takes, 852.
105. Ailes loved Fuller’s suggestion Ibid.
106. Ailes, reprising his role Dickinson, “How Roger Ailes Built the Fox News Fear Factory.”
107. “I find this to be” C-Span, “Dan Rather Interview of George Bush,” C-Span Video Library, Jan. 25, 1988, http://www.c-spanvideo.org/program/Geo, accessed Sept. 24, 2013.
108. “Go! Go!” Dickinson, “How Roger Ailes Built the Fox News Fear Factory.”
109. “It’s not fair” C-Span, “Dan Rather Interview” (portion begins around 7:00).
110. He got the time and place Richard Stengel, “Bushwhacked! Dan Rather Sets Sparks Flying in a Showdown with the Vice President,” Time, Feb. 8, 1988.
111. “Well, I had my say” Cramer, What It Takes, 853–54.
112. The CBS switchboard Stengel, “Bushwhacked!” At a breakfast at the 21 Club attended by Manhattan media and political leaders held shortly after the election, Ailes bumped into Dan Rather and practiced a bit of stagecraft. According to one attendee, Ailes hustled up to Rather as he was getting coffee at the buffet. “We oughta be seen having a conversation. Everyone will be surprised,” Ailes said. He wanted people to think the two had made peace since Bush dismembered him. Rather, amused by the scheme, played along.
113. On the campaign trail Stengel, “Bushwhacked!”
114. “Lee Atwater said” Author interview with Craig Fuller.
115. On February 8 “Republican Caucus History,” Des Moines Register, http://caucuses.desmoinesregister.com/data/iowa-caucus/caucus-history-gop/.
116. On Tuesday morning Cramer, What It Takes, 882.
117. “I said, look” Author interview with Tom Messner.
118. With laughably poor Cramer, What It Takes, 889–90.
119. Bush rejected it Ibid.
120. He called his wife Ibid., 886.
121. By Thursday Ibid., 890.
122. That night, Ailes played Ibid., 888–89.
123. George W. Bush Ibid., 889.
124. “The press is gonna say” Ibid., 897.
125. “This is your business” Ibid.
126. The campaign put big money Ibid., 898.
127. On Tuesday, February 16 E. J. Dionne, Jr., “Bush Overcomes Dole’s Bid and Dukakis Is Easy Winner in New Hampshire Primaries,” New York Times, Feb. 17, 1988.
128. On primary night Cramer, What It Takes, 902–3.