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Garcia López de Cárdenas discovered the Grand Canyon and was amazed at the sight. It can be imagined: One crosses miles of desert, breaks through the mesquite, and there it is at one’s feet. Later the government set the place aside as a national park, hoping to pass along to millions the experience of Cárdenas. Does not one see the same sight from the Bright Angel Lodge that Cárdenas saw?

The assumption is that the Grand Canyon is a remarkably interesting and beautiful place and that if it had a certain value P for Cárdenas, the same value P may be transmitted to any number of sightseers — just as Banting’s discovery of insulin can be transmitted to any number of diabetics. A counterinfluence is at work, however, and it would be nearer the truth to say that if the place is seen by a million sightseers, a single sightseer does not receive value P but a millionth part of value P.

It is assumed that since the Grand Canyon has the fixed interest value P, tours can be organized for any number of people. A man in Boston decides to spend his vacation at the Grand Canyon. He visits his travel bureau, looks at the folder, signs up for a two-week tour. He and his family take the tour, see the Grand Canyon, and return to Boston. May we say that this man has seen the Grand Canyon? Possibly he has. But it is more likely that what he has done is the one sure way not to see the canyon.

Why is it almost impossible to gaze directly at the Grand Canyon under these circumstances and see it for what it is — as one picks up a strange object from one’s back yard and gazes directly at it? It is almost impossible because the Grand Canyon, the thing as it is, has been appropriated by the symbolic complex which has already been formed in the sightseer’s mind. Seeing the canyon under approved circumstances is seeing the symbolic complex head on. The thing is no longer the thing as it confronted the Spaniard; it is rather that which has already been formulated — by picture postcard, geography book, tourist folders, and the words Grand Canyon. As a result of this preformulation, the source of the sightseer’s pleasure undergoes a shift. Where the wonder and delight of the Spaniard arose from his penetration of the thing itself, from a progressive discovery of depths, patterns, colors, shadows, etc., now the sightseer measures his satisfaction by the degree to which the canyon conforms to the preformed complex. If it does so, if it looks just like the postcard, he is pleased; he might even say, “Why it is every bit as beautiful as a picture postcard!” He feels he has not been cheated. But if it does not conform, if the colors are somber, he will not be able to see it directly; he will only be conscious of the disparity between what it is and what it is supposed to be. He will say later that he was unlucky in not being there at the right time. The highest point, the term of the sightseer’s satisfaction, is not the sovereign discovery of the thing before him; it is rather the measuring up of the thing to the criterion of the preformed symbolic complex.

Seeing the canyon is made even more difficult by what the sightseer does when the moment arrives, when sovereign knower confronts the thing to be known. Instead of looking at it, he photographs it. There is no confrontation at all. At the end of forty years of preformulation and with the Grand Canyon yawning at his feet, what does he do? He waives his right of seeing and knowing and records symbols for the next forty years. For him there is no present; there is only the past of what has been formulated and seen and the future of what has been formulated and not seen. The present is surrendered to the past and the future.

The sightseer may be aware that something is wrong. He may simply be bored; or he may be conscious of the difficulty: that the great thing yawning at his feet somehow eludes him. The harder he looks at it, the less he can see. It eludes everybody. The tourist cannot see it; the bellboy at the Bright Angel Lodge cannot see it: for him it is only one side of the space he lives in, like one wall of a room; to the ranger it is a tissue of everyday signs relevant to his own prospects — the blue haze down there means that he will probably get rained on during the donkey ride.

How can the sightseer recover the Grand Canyon? He can recover it in any number of ways, all sharing in common the stratagem of avoiding the approved confrontation of the tour and the Park Service.

It may be recovered by leaving the beaten track. The tourist leaves the tour, camps in the back country. He arises before dawn and approaches the South Rim through a wild terrain where there are no trails and no railed-in lookout points. In other words, he sees the canyon by avoiding all the facilities for seeing the canyon. If the benevolent Park Service hears about this fellow and thinks he has a good idea and places the following notice in the Bright Angel Lodge: Consult ranger for information on getting off the beaten track—the end result will only be the closing of another access to the canyon.

It may be recovered by a dialectical movement which brings one back to the beaten track but at a level above it. For example, after a lifetime of avoiding the beaten track and guided tours, a man may deliberately seek out the most beaten track of all, the most commonplace tour imaginable: he may visit the canyon by a Greyhound tour in the company of a party from Terre Haute — just as a man who has lived in New York all his life may visit the Statue of Liberty. (Such dialectical savorings of the familiar as the familiar are, of course, a favorite stratagem of The New Yorker magazine.) The thing is recovered from familiarity by means of an exercise in familiarity. Our complex friend stands behind his fellow tourists at the Bright Angel Lodge and sees the canyon through them and their predicament, their picture taking and busy disregard. In a sense, he exploits his fellow tourists; he stands on their shoulders to see the canyon.

Such a man is far more advanced in the dialectic than the sightseer who is trying to get off the beaten track — getting up at dawn and approaching the canyon through the mesquite. This stratagem is, in fact, for our complex man the weariest, most beaten track of all.

It may be recovered as a consequence of a breakdown of the symbolic machinery by which the experts present the experience to the consumer. A family visits the canyon in the usual way. But shortly after their arrival, the park is closed by an outbreak of typhus in the south. They have the canyon to themselves. What do they mean when they tell the home folks of their good luck: “We had the whole place to ourselves”? How does one see the thing better when the others are absent? Is looking like sucking: the more lookers, the less there is to see? They could hardly answer, but by saying this they testify to a state of affairs which is considerably more complex than the simple statement of the schoolbook about the Spaniard and the millions who followed him. It is a state in which there is a complex distribution of sovereignty, of zoning.

It may be recovered in a time of national disaster. The Bright Angel Lodge is converted into a rest home, a function that has nothing to do with the canyon a few yards away. A wounded man is brought in. He regains consciousness; there outside his window is the canyon.

The most extreme case of access by privilege conferred by disaster is the Huxleyan novel of the adventures of the surviving remnant after the great wars of the twentieth century. An expedition from Australia lands in Southern California and heads east. They stumble across the Bright Angel Lodge, now fallen into ruins. The trails are grown over, the guard rails fallen away, the dime telescope at Battleship Point rusted. But there is the canyon, exposed at last. Exposed by what? By the decay of those facilities which were designed to help the sightseer.