"It's never milked dry, as long as there are rich men around who would rather make gifts than pay taxes. How much will a man pay to have a crater on the Moon named after him?"
"I thought they all had names?" remarked the lawyer.
"Lots of them don't-and we have the whole back face that's not touched yet. We won't try to put down an estimate today; we'll just list it. Monty, I want an angle to squeeze dimes out of the school kids, too. Forty million school kids 'at a dime a head is $4,000,000.00-we can use that."
"Why stop at a dime?" asked Monty. "If you get a kid really interested he'll scrape together a dollar."
"Yes, but what do we offer him for it? Aside from the honor of taking part in a noble venture and so forth?"
"Mmmm... ." Montgomery used up more thumb nail. "Suppose we go after both the dimes and the dollars. For a dime he gets a card saying that he's a member of the Moonbeam club-"
"No, the 'Junior Spacemen'."
"O.K., the Moonbeams will be girls-and don't forget to rope the Boy Scouts and Girl Scouts into it, too. We give each kid a card; when he kicks in another dime, we punch it. When he's punched out a dollar, we give him a certificate, suitable for framing, with his name and some process engraving, and on the back a picture of the Moon."
"On the front," answered Harriman. "Do it in one print job; it's cheaper and it'll look better. We give him something else, too, a steelclad guarantee that his name will be on the rolls of the Junior Pioneers of the Moon, which same will be placed in a monument to be erected on the Moon at the landing site of the first Moon ship-in microfilm, of course; we have to watch weight."
"Fine!" agreed Montgomery. "Want to swap jobs, Chief? V/hen he gets up to ten dollars we give him a genuine, solid gold-plated shooting star pin ~nd he's a senior Pioneer, with the right to vote or something or other. And his name goes outside of the monument-microengraved on a platinum strip."
Strong looked as if he had bitten a lemon. "What happens when he reaches a hundred dollars?" he asked.
"Why, then," Montgomery answered happily, "we give him another card and he can start over. Don't worry about it, Mr. Strong-if any kid goes that high, he'll have his reward. Probably we will take him on an inspection tour of the ship before it takes off and give him, absolutely free, a picture of himself standing in front of it, with the pilot's own signature signed across the bottom by some female clerk."
"Chiseling from kids. Bah!"
"Not at all," answered Montgomery in hurt tones. "Intangibles are the most honest merchandise anyone can sell. They are always worth whatever you are willing to pay for them and they never wear out. You can take them to your grave untarnished."
"Hmmmph!"
Harriman listened to this, smiling and saying nothing. Kamens cleared his throat. "If you two ghouls are through cannibalizing the youth of the land, I've another idea."
"Spill it."
"George, you collect stamps, don't you?"
"Yes."
"How much would a cover be worth which had been to the Moon and been cancelled there?"
"Huh? But you couldn't, you know."
"I think we could get our Moon ship declared a legal post office substation without too much trouble. What would it be worth?"
"Uh, that depends on how rare they are."
"There must be some optimum number which will fetch a maximum return. Can you estimate it?"
Strong got a faraway look in his eye, then took out an old-fashioned pencil and commenced to figure. Harriman went on, "Saul, my minor success in buying a share in the Moon from Jones went to my head. How about selling building lots on the Moon?"
"Let's keep this serious, Delos. You can't do that until you've landed there."
"I am serious. I know you are thinking of that ruling back in the 'forties that such land would have to be staked out and accurately described. I want to sell land on the Moon. You figure out a way to make it legal. I'll sell the whole Moon, if I can-surface rights, mineral rights, anything."
"Suppose they want to occupy it?"
"Fine. The more the merrier. I'd like to point out, too, that we'll be in a position to assess taxes on what we have sold. If they don't use it and won't pay taxes, it reverts to us. Now you figure out how to offer it, without going to jail. You may have to advertise it abroad, then plan to peddle it personally in this country, like Irish Sweepstakes tickets."
Kamens looked thoughtful. "We could incorporate the land company in Panama and advertise by video and radio from Mexico. Do you really think you can sell the stuff?"
"You can sell snowballs in Greenland," put in Montgomery. "It's a matter of promotion."
Harriman added, "Did you ever read about the Florida land boom, Saul? People bought lots they had never seen and sold them at tripled prices without ever having laid eyes on them. Sometimes a parcel would change hands a dozen times before anyone got around to finding out that the stuff was ten-foot deep in water. We can offer bargains better than that-an acre, a guaranteed dry acre with plenty of sunshine, for maybe ten dollars-or a thousand acres at a dollar an acre. Who's going to turn down a bargain like that? Particularly after the rumor gets around that the Moon is believed to be loaded with uranium?"
"Is it?"
"How should I know? When the boom sags a little we will announce the selected location of Luna City-and it will just happen to work out that the land around the site is still available for sale. Don't worry, Saul, if it's real estate, George and I can sell it. Why, down in the Ozarks, where the land stands on edge, we used to sell both sides of the same acre." Harriman looked thoughtful. "I think we'll reserve mineral rights-there just might actually be uranium there!"
Kamens chuckled. "Delos, you are a kid at heart. Just a great big, overgrown, lovable-juvenile delinquent."
Strong straightened up. "I make it half a million," he said.
"Half a million what?" asked Harriman.
"For the cancelled philatelic covers, of course. That's what we were talking about. Five thousand is my best estimate of the number that could be placed with serious collectors and with dealers. Even then we will have to discount them to a syndicate and hold back until the ship is built and the trip looks like a probability."
"Okay," agreed Harriman. "You handle it. I'll just note that we can tap you for an extra half million toward the end."
"Don't I get a commission?" asked Kamens. "I thought of it."
"You get a rising vote of thanks-and ten acres on the Moon. Now what other sources of revenue can we hit?"
"Don't you plan to sell stock?" asked Kamens.
"I was coming to that. Of course-but no preferred stock; we don't want to be forced through a reorganization. Participating common, non-voting-"
"Sounds like another banana-state corporation to me."
"Naturally-but I want some of it on the New York Exchange, and you'll have to work that out with the Securities Exchange Commission somehow. Not too much of it-that's our show case and we'll have to keep it active and moving up."
"Wouldn't you rather I swam the Hellespont?"
"Don't be like that, Saul. It beats chasing ambulances, doesn't it?"
"I'm not sure."
"Well, that's what I want you-wups!" The screen on Harriman's desk had come to life. A girl said, "Mr. Harriman, Mr. Dixon is here. He has no appointment but he says that you want to see him."
"I thought I had that thing shut off," muttered Harriman, then pressed his key and said, "O.K., show him in."
"Very well, sir-oh, Mr. Harriman, Mr. Entenza came in just this second."
"Look who's talking," said Kamens.
Dixon came in with Entenza behind him. He sat down, looked around, started to speak, then checked himself. He looked around again, especially at Entenza.
"Go ahead, Dan," Harriman encouraged him. "'Tain't nobody here at all but just us chickens."