It was arranged that the final four of us — three men and myself — should go before the Executive Council of the Association. I knew I would have a large number of friends, but I was also pretty sure that I could expect some fierce opposition; it would be a fight.
I prepared myself as best I could. I felt reasonably confident that I knew the constituency. I had no doubt that I could cope with even quite abstruse questions of economic or foreign policy, for I had voraciously read the newspapers and all the briefing I could obtain. I prepared my speech until it was word perfect, and I had mastered the technique of talking without notes. Equally important was that I should put myself in the right state of mind — confident but not too confident. I decided to obey instructions and wear the black coat dress. I saw no harm either in courting the fates: so I wore not just my lucky pearls but also a lucky brooch which had been given to me by my Conservative friends in Dartford.
There was, however, one piece of thoroughly bad luck. This was that on the date of the meeting — Monday 14 July — it was quite impossible for Denis to come with me. Indeed, so quick was the whole selection process that he knew nothing whatever about it. Every year he would go away on a foreign sales tour for a month or so, and at this point his whereabouts were only ‘somewhere in Africa’. By contrast, the other candidates were accompanied by their spouses. So as I entered the packed meeting on that warm July evening and took my place beside the chairman I felt very much alone.
But as soon as I was on my feet the inhibitions fell away. As always, I quickly became too taken up with the thrust of my argument to worry too much about what other people were thinking. The applause when I sat down seemed warm and genuine. As I had expected, it was at questions that the trouble began.
Could a mother with young children really effectively represent Finchley? What about the strains on my family life? I gave my usual answers, and as usual too a section of the audience was determinedly unconvinced. And doubtless it was easier for them because poor Denis at that moment was absent. At least he did not have to hear it all. But I wished he were with me all the same.
I rejoined the other candidates and their wives, where the tension was only relieved by that over-polite inconsequential small talk which such occasions always seem to generate. Once the last of us had performed, it seemed an endless wait until one of the officers came through to tell us the result. And when he did, it was to me that he spoke. There was no time to feel relief, pleasure or even exhaustion, because it was now necessary to return to receive the congratulations of the Executive.
It was only afterwards that I knew the precise result. The first round of voting gave me thirty-five votes as against thirty-four for my nearest rival. On the second round, when the two other candidates had dropped out, I had forty-six against his forty-three. It was then expected that, for form’s sake and to show that there was no ill feeling, the Executive should unanimously vote to select me as their candidate. Unfortunately, some of those who opposed my candidature had no such intentions. So I inherited an Association which I would have to unite behind me, and this would mean winning over people who had not disguised their disapproval.
But that was for tomorrow. First I must break the good news to my family back in Grantham. Denis was entirely incommunicado, blissfully unaware of what I had been through at Finchley. I had written him a letter some time before about the prospects, but he never received it. A couple of days later he was on his way from Johannesburg to Lagos via Kano in northern Nigeria. On changing planes he picked up a copy of the London Evening Standard which someone had left behind, and as he leafed through it he discovered the astonishing news that his wife had been selected for the safe seat of Finchley. I always seemed to be giving him surprises.
My first opportunity to impress myself on the Finchley Association as a whole was at the Adoption Meeting early the following month. This time I again appeared in a plain black outfit with a small black hat. I received what I afterwards learned was an almost embarrassingly glowing introduction from Bertie Blatch, the constituency chairman, who was to be a great patron and protector. (It was an added advantage then and later that Bertie owned the most important local newspaper, the Finchley Press.) As I entered the hall, I was met with warm applause. I used the occasion to speak at some length about both international and domestic affairs. I pulled out every stop. I knew that though I was the only duly selected candidate, this adoption meeting was not, as it should have been, a mere formality. There was still some die-hard opposition to my candidature, centred on one woman and her little coterie, who were trying to have the contest re-run. I was determined to overcome this. There were no problems in dealing with the three questions from the body of the hall. As Conservatives do on such occasions, they gave me a terrific reception. But at the end — and contrary to the newspaper report of the occasion — a few of those present refused to vote for my adoption, which was overwhelming but not (that magic word) ‘unanimous’. I left the meeting knowing that I had secured my candidature and confident of the loyalty of the great majority of the Association, but aware too that some were still determined to make life as difficult as possible.
I went as far as to write to Ted Heath, then Chief Whip but previously my near neighbour in Dartford, about the problems I was having. Partly as a result of his assistance, and partly because I used my own personal contacts, I managed to attract a distinguished field of speakers to come and speak on my behalf between my adoption and election day. Iain Macleod, Keith Joseph, Peter Thorneycroft and John Boyd-Carpenter — all people around whom my future political life would soon revolve — were among them. Denis’s belated but extremely welcome arrival on the scene also helped in a rather different way. Bertie Blatch gave me constant and unstinting support.
Finchley had been run with a degree of gentlemanly disengagement that was neither my style nor warranted by political realities. I intended to work and then campaign as if Finchley were a marginal seat, and I hoped and expected that others would follow my lead. From now on I was in the constituency two or three times a week and regularly went out canvassing in each of the wards, returning afterwards to get to know the Party activists over a drink in the local pub or someone’s house.
By the time I arrived as candidate, there was a good deal of concern that the Liberals in Finchley were becoming strongly entrenched. They were always excellent campaigners, particularly effective in local government elections. A few years before, there had been a famous local scandal over the barring of Jews from membership of Finchley Golf Club, in which a number of local Conservatives had been involved: the Liberals never missed an opportunity to remind people of it. I simply did not understand anti-semitism myself, and I was upset that the Party should have been tainted by it. I also thought that the potential Conservative vote was not being fully mobilized because of this. So I set out to make it absolutely clear that we wanted new members, especially Jewish Conservatives, in our branch organizations. Though I did not know it at the time, I was subsequently to find some of my closest political friends and associates among Jews. What was clear was that the potential Conservative vote was not being fully exploited, and that however many feathers might be ruffled in the process it was vital to strengthen our branch organization. I also put a good deal of effort into strengthening the Young Conservative organization in the constituency: I was sure that it was by attracting energetic young people that we could most surely resist the challenge of activist Liberals. By the time the election was called in September 1959 the constituency organization was looking in better shape, and I had begun to feel very much at home.