As for milk, there were already mixed views on health grounds about the advantage of providing it. When I was at Huntingtower Road Primary School my parents paid 2½d a week for my school milk: and there were no complaints. By 1970 very few children were so deprived that school milk was essential for their nourishment. Tony Barber, who became Chancellor in July 1970, after the death of Iain Macleod, wanted me to abolish free school milk altogether. But I was more cautious, both on political and on welfare grounds. I managed to hold the line at an increased price for school meals and the withdrawal of free milk from primary school children over the age of seven. These modest changes came with safeguards: children in need of milk for medical reasons continued to receive it until they went to secondary school. All in all, I had defended the education budget effectively.
Nor was this lost on the press. The Daily Mail said that I had emerged as a ‘new heroine’. The Daily Telegraph drew attention to my plans to improve 460 of the oldest primary schools. The Guardian noted: ‘School meals and milk were the main casualties in a remarkably light raid on the education budget. Mrs Thatcher has won her battle to preserve a high school-building programme and turn it to the replacement of old primary schools.’
It was pleasant while it lasted.
The trouble was, it didn’t last long. Six months later we had to introduce a Bill to remove the legal duty for local education authorities to provide free milk and allow them discretion to make it available for a small charge. This gave Labour the parliamentary opportunity to cause havoc.
Even before that, however, the newspapers had unearthed the potential in stories about school meals. One report claimed that some local education authorities were going to charge children who brought sandwiches to school for their lunch. ‘Sandwich Kids In “Fines” Storm’ was how the Sun put it. Labour provided a parliamentary chorus. I introduced a circular to prevent the practice. But that story in turn restored attention to the increase in school meal charges. Overnight the number of children eating such meals became a politically sensitive indicator. The old arguments about the ‘stigma’ of means-tested benefits, which I had come to know so well as a Parliamentary Secretary in the 1960s, surfaced again. It was said that children from families poor enough to be entitled to free school meals would be humiliated when better-off classmates paid for their own. Probably unwisely, I came up with a suggestion in a television programme that this could be avoided if mothers sent dinner money to schools in envelopes. The teachers could put the change back in the envelope. A poor child entitled to free meals would bring an envelope with coins that would just be put back again by the teacher. This, of course, just added a new twist to the story.
In any case, it was not long before the great ‘milk row’ dwarfed debate about meals. Newspapers which had congratulated me on my success in protecting the education budget at the expense of cuts in milk and meals suddenly changed their tune. The Guardian described the Education (Milk) Bill as ‘a vindictive measure which should never have been laid before Parliament’. The Daily Mail told me to ‘think again’. The Sun demanded to know: ‘Is Mrs Thatcher Human?’ But it was a speaker at the Labour Party Conference who seems to have suggested to the press the catchy title ‘Mrs Thatcher, milk snatcher’.
When the press discover a rich vein they naturally exhaust it. After all, editors and journalists have a living to earn, and politicians are fair game. So it seemed as if every day some variant of the theme would emerge. For example, a Labour council was discovered to be considering buying its own herd of cows to provide milk for its children. Local education authorities sought to evade the legislation by serving up milky drinks but not milk. Councils which were not education authorities took steps to provide free milk for children aged seven to eleven under powers contained in the Local Government Act 1963. Only in Scotland and Wales did the action of councils involve a breach of the law, and it was for my Cabinet colleagues in the Scottish and Welsh departments to deal with the consequences of that rather than for me. But there was no doubt where the blame for it all was felt to lie. The campaign against me reached something of a climax in November 1971 when the Sun voted me ‘The Most Unpopular Woman in Britain’.
Perhaps I had been naive in thinking that doing what was generally agreed to be best for education was likely to count in argument about the sacrifices required. The local authorities, for blatantly political reasons, were unwilling to sell milk to the children, and it was almost impossible to force them to do so. I learned a valuable lesson. I had incurred the maximum of political odium for the minimum of political benefit. I and my colleagues were caught up in battles with local authorities for months, during which we suffered constant sniping in the media, all for a saving of £9 million which could have been cut from the capital budget with scarcely a ripple. I resolved not to make the same mistake again. In future if I were to be hanged, it would be for a sheep, not a lamb, still less a cow.
By now I was hurt and upset, somewhat sadder but considerably wiser. It is probably true that a woman — even a woman who has lived a professional life in a man’s world — is more emotionally vulnerable to personal abuse than most men. The image which my opponents and the press had painted of me as callously attacking the welfare of young children was one which, as someone who was never happier than in children’s company, I found deeply wounding. But any politician who wants to hold high office must be prepared to go through something like this. Some are broken by it, others strengthened. Denis, always the essence of commonsense, came through magnificently. If I survived, it was due to his love and support. I later developed the habit of not poring over articles and profiles in the newspapers about myself. I came to rely instead on briefings and summaries. If what the press wrote was false, I could ignore it; and if it was true, I already knew it.
Throughout 1971 as the assault on me was being mounted over the issue of school milk, I was locked in battle within the Cabinet on public spending. It was politically vital to my argument about school meals and milk that the primary school building programme — crucial to the emphasis our policy placed on primary education generally — should go ahead as envisaged. So within the department I rejected early suggestions of compromise with the Treasury budget cutters. In a note to Bill Pile in April 1971 I laid down our last-ditch position: ‘We cannot settle for less than last year in real terms.’
This was more than political realism. I felt that other colleagues, who had not delivered the painful savings I had made, had been allowed to get away with it. In return for the cuts in meals and milk I had obtained agreement on the size of the school building programme for just one year ahead. But since it takes several years to plan and build a school, the promise had implications for future years. Others had won agreement for continuing expenditure over the whole five-year period of our public expenditure planning, the so-called Public Expenditure Survey Committee (PESC) system. Moreover, my department was now offering savings of over £100 million on higher education to the Treasury, while huge sums were still being paid out in industrial subsidies.