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The appearance of novelty, also known as the Coolidge effect. While monogamous pairs are the norm, many people are opportunistic cheats. Most men prefer new receptive sexual partners than existing ones. This effect is one reason the porn industry is so hungry for new young starlets. How does a woman with no fear of ridicule look different every few weeks? It is simple: she changes her hair and clothes. New hair means a new face. New clothes means a new body. Both create stronger responses in men who already know the woman.

This set of triggers and the unbounded male responses to them explains pornography. Heterosexual women do not find pornography enjoyable. Yet for many men it is close to addictive. Indeed, it is like sugar: a source of refined triggers. Porn displays a stream of young, available females, hitting the full list above. Porn site statistics show the most popular category[28] globally is "teen."

Why the obsession with youth? OKCupid, the dating site, found women of all ages prefer partners around their own age. Men of all ages, when no-one is watching, favor women of 22 or under. Dating site profiles and searches may seem like a weak basis for science. A study of 12,000 Finns at Åbo Akademi University in Turku found much the same:[29] women prefer somewhat older partners, while men prefer women in their mid-20s.

The answer lies in our species' model of long-term monogamous relationships. Women’s fertility peaks young, so men have evolved to see 16-22 (18-25 when others are watching) as the peak of "sexy." Chimpanzee, our close relatives, have a different family model. They live in extended families, without monogamous pairs. Thus, chimpanzee males are not triggered by female youthfulness. And, chimpanzee females do not make such displays.

If you ever wondered why men are so fascinated by female beauty, you now have the answer. As I’ll explain later, women are just as fascinated by male triggers.

By default, adult males respond to these supernormal stimuli. They are like the songbird teetering on a football-sized super-blue egg. They try over and over to launch sexual relations with the woman. No matter how she mistreats them or others, they climb back on that egg and try again. It looks like insanity. It can be self-destructive.

Most women who dress to seduce are not psychopaths. Most of the time, it is sincere and healthy. The difference lies in the level of deception. There are those who distort the truth, and then there are professional liars. Female psychopaths broadcast their sexuality as a lure, more broadly and intensely than a social woman can. They use it to control the narrative. They provoke an off-the-charts response, and then they hold back. It goes far beyond a game. The promise is, "I am the ultimate woman and I am yours." The reality is, "you will suffer and pay and never get that first thrill, ever again."

I’d love to provide references for this effect, yet it’s undocumented as far as I can tell. I’ve experienced it and observed it often enough to conclude it is real and deliberate. And the mechanism seems familiar. The male response to female sexual signals lives next door to addiction.

We’re hardwired to feel pleasure from these triggers. It is how our biology works. Dopamine hits the brain’s emotional centers. They feel joy. This reinforces whatever behavior got us the trigger. When someone amplifies the trigger, it creates a larger dopamine rush. The mind compensates by becoming less sensitive. So we need more triggering to get the same feeling of joy.

Addiction is no metaphor here. It is the core of a sexual relationship with a psychopath. And such a relationship is as awesome and healthy as life on cocaine or hard liquor.

Psychopaths prefer those triggers they can fake or amplify with focused effort. So, Mallory can be quite plain, and yet spellbinding when she wants to be. I explained ways to cheat the various triggers. For every cheat, say a woman who lies about her age, there is an honest player. Say, a younger woman competing for the same men. This is a slow and ancient arms race between different strategies.

Female psychopaths spend more effort on appearance, less on friends and family. They fake triggers that social-minded women cannot, or will not. Social women instead compete on the basis of their true assets. We have this arms race to thank for authentic female-to-male triggers. That is, full breasts, wide hips, long hair and smooth skin. They are the fruit of sexual selection and competition between cheats and honest players.

Men Hunting Women

Women are of course different, and immune to cheap flattery and fake bulges. The female response to offers of sex from strange men is low to zero. A woman will generally treat such an offer as a hostile act. She is liable to call the police, or male friends, to help.

Yet it is only a question of context. Given the right triggers, most women will respond. They’ll walk towards weak triggers. They’ll jog towards strong triggers. And they will leap with self-destructive drama towards supernormal triggers. Just like men.

So what are these triggers? What makes men attractive to women? It is somewhat of an age-old mystery. Yet the answer is obvious once you see it.

Biology and empirical research rule out many obvious possibilities. Availability and willingness to have sex are not triggers. Youthfulness is not a trigger. Men do signal their genes, health record, and fertility, as women do. So there is some overlap. Long legs, well-defined buttocks, symmetrical face, nice hair, strong chin, high cheekbones. These work the same way in both genders.

Yet appearance only works together with other triggers such as confidence and charm. Alone, male appearance is not a trigger to females. Social women do not find pretty yet insecure men to be attractive. Psychopaths of both genders do seem to love playing with such men.

What traits do women prefer in men?

Most women compete to be the most beautiful, the youngest looking. The competition may be veiled and subconscious. Yet it is omnipresent, because that is what men respond to.

So what do men compete for? What do men spend their lives fighting to accumulate and hold on to? It is not youthful looks, except for a few quirky men. It is not long hair. Nor straighter features, nor longer legs.

Men compete for power and its proxy, money. Just like women competing in looks, the competition may be covert, even subconscious. Yet it is everywhere. In work, sport, social activity. Male power takes many forms. It can be physical, intellectual, economic. Even men who explicitly do not compete are making a statement.

There appear to be two main themes to male attractiveness. One is dominance: height, deep voice, confidence, visible facial hair, and competitiveness. At least one study suggests[30] the lure of dominance rises and falls according to the woman’s fertility cycle. That is, when women are at peak fertility, they are more likely to seek opportunistic sex. Then, they prefer men who are "manly", and socially dominant, rather than good partners or fathers.

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28

http://www.pornmd.com/sex-search

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29

http://www.eurekalert.org/pub_releases/2014-09/aof-tia092514.php

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30

http://pss.sagepub.com/content/15/3/203.abstract