You may have just watched the evening news and seen a shocking report about someone like you being attacked in a quiet neighborhood at midday in Dallas. That crime may have been in another city in another state. It may have been a very unusual, even bizarre, crime—the very qualities that got it on the evening news across the country. And it may be that if you think about this a little—if you get System Two involved—you would agree that this example really doesn’t tell you much about your chance of being attacked, which, according to the statistics, is incredibly tiny. But none of that matters. All that System One knows is that the example was recalled easily. Based on that alone, it concludes the risk is high and it triggers the alarm—and you feel afraid when you really shouldn’t.
Scientists have discovered that this Example Rule is only one of many rules and automatic settings used by System One. These devices often function smoothly and efficiently. But sometimes they produce results that make no sense. Consider the terms 1 percent and 1 in 100. They mean exactly the same thing. But as Paul Slovic discovered, System One will lead people to judge a risk to be much higher if they are told it is “1 in 100” than if it is described as “1 percent.”
The problem is that System One wasn’t created for the world we live in. For almost the entire history of our species and those that came before, our ancestors lived in small nomadic bands that survived by hunting animals and gathering plants. It was in that long and long-ago era that evolution shaped and molded System One. Having been forged by that environment, System One works quite well in it.
But today, very few human beings spend their days stalking antelope and avoiding lions. We live in a world transformed by technology—a world in which risks are measured in microns and parts-per-million and we are bombarded with images and information from all over the planet.
Imagine a Stone Age hunter who falls asleep by the glowing embers of a campfire one night. When he opens his eyes in the morning, he is lying on a sidewalk in Times Square. That is System One, amazed, confused, and struggling to make sense of the world around him. It would be tough under any circumstances. Mistakes would be inevitable.
But the real trouble starts when this prehistoric refugee meets the merchants of fear.
2
Of Two Minds
On assignment in Lagos, Nigeria, several years ago, I went out late one night in a slum. If there were guidebooks to African slums, they would advise against this. I am visibly foreign, and in the slums of Africa foreigners are assumed to be wealthy people who carry large amounts of cash. In a poor, sprawling, tough city like Lagos, people who carry large amounts of cash have an unfortunate tendency to get robbed, murdered, or both.
As it turned out, my wallet was stolen in the gentlest manner possible— pickpocketed at a roadside canteen. I didn’t discover this until after the fact, but a local man I’d met said he thought he knew who did it. He also thought he knew where to find the culprit.
Together, we entered a maze of dirt paths and shanties where the only light came from campfires and kerosene lamps. Clusters of young men drank moonshine and stared at the foreigner. My new best friend asked around. No luck. But there was someone who could take me to a different place where the thief might be. And so in the company of another stranger, I plunged deeper into the humid, black night. I had lost all sense of where I was, and the sinking feeling in my stomach told me there was a good chance this was all going to end quite badly.
And yet, even as my skin grew clammy with sweat and fear, I kept going. It wasn’t the money in the wallet. My newspaper would cover that. It was the photograph of my two young children that I couldn’t get out of my mind. It was a cheesy Christmas photo done in a department-store studio with a painted backdrop of frosted windows and Santa’s sleigh flying through the night sky. Both my toddlers have big, goofy grins, thanks to a very dedicated photographer who made silly faces while balancing a rubber duck on her head.
I had half a dozen just like it at home. I knew that. I also knew it was only a photograph. And yet I couldn’t stop. I saw those grins. I imagined the wallet emptied of cash and tossed in a trash-filled gutter. I saw the photo lying in the filth, rotting, abandoned. I felt sick. Lost, miserable, and alone, I kept up the hunt for three hours. Finally someone told me I was a fool, that I could get my throat cut, and offered to guide me back to the hotel for a fee. I forced myself to accept.
The next morning, I shook my head in amazement. It still bothered me that my photo was gone, although the feeling wasn’t so intense. But what I had done was so absolutely, fantastically stupid. Why had I done it? I didn’t have a clue. It had been a long, exhausting day. It was late, I was tired, and I’d had a couple of beers. But surely that wasn’t enough to skew my judgment so badly. There had to be something else at work. I just didn’t understand what it was.
Indeed there was something else involved, as I discovered much later. It was my inner caveman—the ancient wiring of my unconscious mind—giving me some very bad advice.
We humans living in modern, wealthy countries like to think of ourselves as an advanced lot. We can read and write. We know the Earth goes around the sun and not the other way round. We are clean, shaved, and perfumed. We’re taller, healthier, and longer-lived than our ancestors. When we smile, the dental work we reveal would shock those who lived before the dawn of toothpaste and braces. And yet the one thing that is most responsible for making us who we are is not nearly so modern as our straight, gleaming teeth.
Between five and seven million years ago, the ancestors of chimpanzees and humans parted company on the primate family tree. Sometime around 2 or 2.5 million years ago, the brains of our ancestors ballooned from 400 cubic centimeters to about 650 cubic centimeters. That’s only a fraction of the 1,400-cubic-centimeter brain of an average modern human—Homo sapiens—but it was enough to mark the real beginning of humanity. The genus Homo was born.
Around 500,000 years ago, the ancestral human brain took another big jump—to 1,200 cubic centimeters. The final step came sometime between 150,000 and 200,000 years ago, when Homo sapiens first walked the plains of Africa. DNA analysis shows that every person alive today shares a common ancestor as recently as 100,000 years ago.
Evolution has two driving forces: natural selection and mutation. Natural selection favors traits that help an organism survive and reproduce, while weeding out those that hinder survival and reproduction. Other things being equal, a Paleolithic man with sharp eyesight and a strong arm had an edge over one who had neither. He was more likely to stay alive, to eat better, get a mate, and admire the keen eyesight and strong arm of his son. The shortsighted, skinny-armed man was more likely to end up in the belly of a lion. Over time, the eyes of the human population as a whole would become sharper, their arms stronger.
Genetic mutation is the source of the really major changes, however. In most cases, mutations have no obvious effect, or the effect is neither an advantage nor a disadvantage. These likely wouldn’t change the odds of a person surviving and reproducing, so natural selection would neither spread nor squelch them. Occasionally, a mutation produces a disaster—such as a deadly disease—that will make the person with the mutation much less likely to have children. A mutation like that is almost certain to vanish in a generation or two. But then there is the very rare case in which the mutation produces a new trait that gives its fortunate owner an advantage in the fight to stay alive and bounce children on his knee. Given a little time, natural selection will pass on this spot of luck to many others, maybe even the entire species.