The advertisement for The Court at Ledwardine wasn’t the biggest on the page, but there was something about it that told the jaded City broker: This is the one.
‘I think it was the fact that I’d simply never heard of the place,’ he says. ‘I’d inspected properties all over Gloucestershire, Oxfordshire and Berkshire with an increasing sense of seen-it-all-before. But Herefordshire was a revelation.’
They all said that. Jane wrinkling her nose in distaste. What they meant was that Herefordshire was still up for grabs, whereas the Cotswolds had been firmly grabbed, no bargains left.
The term ‘New Cotswolds’ as applied to the pre-recession rush to buy property in Herefordshire is not always used approvingly, but Ward Savitch sees it as a challenge. ‘This county has a wealth of customs and traditions in danger of being lost for ever. I want to see growth of a kind which supports the old traditions and helps develop a society that will preserve them in a sympathetic and lasting way.’
Made you want to vomit.
After an extensive restoration of the former farmhouse and its grounds and outbuildings, Mr Savitch began breeding pheasants and organizing shooting weekends. Then, as he acquired more land, new luxury chalets were concealed in the dark woods, giving upmarket holidaymakers a taste of the wilds.
The action-holiday market was also catered for, with paintballing events, canoeing on the river, quad bikes and rough shooting. Many of the guests enjoyed themselves so much that they didn’t want to leave and went on to buy their own homes in the area, finding that it was possible to live on the Welsh Border without giving up their highpowered business ventures.
‘I realized there was a new energy here,’ says Mr Savitch, ‘and became more excited than I’d ever been in my life. I saw that, with the decline of agriculture, the countryside was literally being left to rot – by the damned townies. Well, you can call me a reformed townie – I’ve seen the light. In the Internet era we can do anything here that can be done in a city – and better.’
To prove this to City power-brokers, Mr Savitch has been organ-ising hugely popular ‘freshen-up’ weekends aimed at London-based professionals damaged by the recession and and desperate to make a new start.
Cornel and his mates? They were damaged all right, but not in ways they’d accept.
Ward Savitch certainly exudes an infectious vitality as he drives me in a bumpy old Land Rover across fields and along forestry tracks, where every chalet – and chalet is a poor term for these luxurious holiday homes – comes with over half an acre of wooded land, and full Wi-Fi broadband. They all have solar panels and Ward has plans for a small wind farm on the edge of his estate.
‘Oh, I’m as green as the next man,’ he says. ‘But I’m not into gimmicks and all that old hippie “good life” nonsense. The countryside isn’t a place for running away to. It’s a place to progress to. Surveys show that the largest proportion of incomers to Herefordshire in the past year have been from London.
‘Many are people with money, eager to invest it somewhere they can see it having an effect,’ says Mr Savitch. ‘I’ve lost nearly two stone since moving here and sleep better than I’ve ever done. Coming to the Border – I expect that to add at least fifteen years to my useful life.’
Useful life?
Solar panels and windmills for phoney green cred? Who was this Lorna Mantle? Had Savitch opened a bottle of vintage champagne afterwards and shagged her in the barn? Jane wasn’t laughing, because it got worse.
The secrets of pain The Savitch effect is already visible in the economic health of the county, in the demand for country-sports equipment and outward-bound accessories.
‘Mr Savitch has done great things for my business,’ says Kenny Mostyn, proprietor of camping and country sports suppliers Hardkit, who provides instructors at The Court. ‘I won’t deny we were in trouble before he came – the bank was pulling the plug – but we now have four flourishing retail outlets either side of the Welsh Border.’
‘Ward has been good news for us,’ says Lyndon Pierce, who represents Ledwardine on the Herefordshire Council. ‘He’s preserved the village economy in difficult times, and even attracted new business ventures. And this is just the start. A broad economic base means we should be able to go ahead with a major expansion programme that might otherwise have been in danger.’
At the bottom of the piece it said:
SEE FOR YOURSELF what Ward Savitch has achieved when The Court at Ledwardine is open to visitors over the Easter holiday period, culminating in a Family Fun Day on Bank Holiday Monday.
He had it all worked out. Winning the battle for hearts and minds. It was sick.
Jane slid the magazine under the bed, rolled onto her back, and a rogue sob came up like a hiccup. She lay looking up at where, when they’d first moved here and she’d claimed the attic as her apartment, she’d painted the white plastered spaces between the timbers in primary colours. The Mondrian Walls. The big statement. This is me, this is my space.
Just a kid, then. Not yet getting it that Ledwardine was all about bones of oak and creamy white skin and didn’t need chemical colours.
Or anybody like Ward Savitch. Ever.
Now there were sheets of white card taped between the timbers. She’d spent every evening for most of a week putting this together, using blow-ups of a large-scale OS map. Here was the village with the orchard marked out, as it had been centuries ago: a great circle around a much smaller community. The orchard still enclosing much of a Bronze Age henge. Roots of old apple trees wrapped around buried stones. It had to be.
She sat up, took the mobile from the bedside table and rang Neil Cooper, of the county archaeology department, at home. He answered on about the twelfth ring.
‘OK, look,’ Jane said, ‘I’m really sorry to be ringing you at night again, and I know your wife thinks we’ve got a thing going, but I need-’
‘No, she doesn’t, Jane,’ Neil Cooper said. ‘She’s seen you. She knows I’m far too much of a slippers-and-cocoa kind of guy for someone like you. In fact, Russell Brand would probably be too-’
‘Yeah, yeah, very amusing.’
Jane squirmed to the edge of the bed where she’d lost her virginity to Eirion Lewis. He was at university now, in Cardiff, came over most weekends, bless him, didn’t want to lose her. Russell Brand?
‘We’re moving as fast we can, Jane,’ Coops said, ‘but like I keep telling you, it’s not the only dig in the queue.’
Nearly all archaeology these days was rescue archaeology. They only ever got to look at places about to be buried for ever under a housing estate. What worried her was that if the council sanctioned plans for a superstore and upmarket housing – and Savitch had to be in on that somewhere – the henge would stay buried, like for good?
‘So what you’re saying is…’
‘It’s now looking doubtful this summer.’
‘So, like, if I wind up at uni in September, I miss everything.’
‘Jane-’
‘Sorry, I expect you’ve got things to do. I’ll go.’
‘I will keep you informed. I realize how much this means to you.’
Jane lay down with her head hanging over the side of the bed. Couldn’t seem to sleep these nights.
It was OK till you turned eighteen. OK to sound off about things you hated, knowing there was nothing you could really do about any of it. All those years of thinking how great it’d be when you were officially adult and nobody could restrict you any more. When, in fact, not being able to do anything was actually a kind of freedom. If you stood up now and accused your local councillor of being bent – which he was – he’d have you in court. The village and the henge… she’d tried to discuss it with some of the guys at school, and they didn’t get it. Didn’t remotely get it. None of them could wait to get the hell out of the places they’d grown up in, dreaming of London and Paris and New York and LA.