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12.   B. Hood, N. L. Gjersoe and P. Bloom, The Development of Mind–Body Dualism through Childhood. Poster presented at the Society for Research into Child Development Biannual Conference, (2009), Boston, USA.

13.   O. Sacks, The Man Who Mistook His Wife for a Hat (New York, NY: Harper Perennial, 1987), 108.

14.   M. S. Gazzaniga, J. E. Bogen and R. W. Sperry, ‘Some functional effects of sectioning the cerebral commissures in man’, Proceedings of the National Academy of Sciences of the United States of America, 48 (1962), 1765–9.

15.   M. S. Gazzaniga, personal communication.

16.   D. P. McAdams, The Stories We Live By: Personal Myths and the Making of the Self (New York, NY: Guilford Press).

17.   J. Campbell, The Hero with a Thousand Faces (Princeton, NJ: Princeton University Press, 1949).

18.   A. Greenwald, ‘The totalitarian ego: Fabrication and revision of personal history’, American Psychologist, 35 (1980), 603–18.

19.   B. R. Forer, ‘The fallacy of personal validation: A classroom demonstration of gullibility’, Journal of Abnormal and Social Psychology, 44 (1949), 118–23.

20.   D. H. Dickson and I. W. Kelly, ‘The “Barnum Effect” in personality assessment: A review of the literature’, Psychological Reports, 57 (1985),367–82.

21.   Theophrastus, The Characters of Theophrastus, trans. J. M. Edmonds (London: William Heinemann (1929).

22.   R. R. McCrae and O. P. John, ‘An introduction to the five-factor model and its application’, Journal of Personality, 60 (1992), 329–61.

23.   U. Schimmack, P. Radhakrishnan, S. Oishi, V. Dzokoto and S. Ahadi, ‘Culture, personality, and subjective well-being: Integrating process models of life-satisfaction’, Journal of Personality and Social Psychology, 82 (2002), 582–93; L. A. Jensen-Campbell, R. Adams, D. G. Perry, K. A. Workman, J. Q. Furdella and S. K. Egan, ‘Agreeableness, extraversion, and peer relations in early adolescence: Winning friends and deflecting aggression’, Journal of Research in Personality, 36 (2002), 224–51; D. D. Danner, D. A. Snowdon and W. V. Friesen, ‘Positive emotions in early life and longevity: Findings from the nun study’, Journal of Personality and Social Psychology, 80 (2001), 804–13; M. R. Barrick, M. K. Mount and R. Gupta, ‘Meta-analysis of the relationship between the Five Factor model of personality and Holland’s occupational types’, Personnel Psychology, 56 (2003), 45–74.

24.   K. M. Sheldon, R. M. Ryan, L. J. Rawsthorne and B. Ilardi, ‘Trait self and true self: Cross-role variation in the Big-Five personality traits and its relations with psychological authenticity and subjective well-being’, Journal of Personality and Social Psychology, 73 (1997), 1380–93.

25.   J. M. Darley and C. D. Batson, ‘From Jerusalem to Jericho: A study of situational and dispositional variables in helping behavior’, Journal of Personality and Social Psychology, 27 (1973), 100–119.

26.   S. E. Taylor, Positive Illusions: Creative Self-deception and the Healthy Mind (New York, NY: Basic Books, 1989).

27.   E. Langer, ‘The illusion of control’, Journal of Personality and Social Psychology, 32 (1975), 311–28.

28.   J. Kruger and J. Burrus, ‘Egocentrism and focalism in unrealistic optimism (and pessimism)’, Journal of Experimental Social Psychology, 40 (2004), 332–40.

29.   Q. Wang, ‘Autobiographical memory and culture’, Online Readings in Psychology and Culture, Unit 5 (May 2011), http://scholarworks.gvsu.edu/orpc/vol5/iss2/2.

30.   Q. Wang, ‘Earliest recollections of self and others in European American and Taiwanese young adults’, Psychological Science, 17 (2006), 708–714.

31.   Q. Wang, ‘Relations of maternal style and child self-concept to autobiographical memories in Chinese, Chinese immigrant, and European American 3-year-olds’, Child Development, 77 (2006), 1794–1809.

32.   K. Nelson and R. Fivush, ‘The emergence of autobiographical memory: A social cultural developmental theory’, Psychological Review, 111 (2004), 486–511.

33.   Q. Wang, M. D. Leichtman and K. I. Davies, ‘Sharing memories and telling stories: American and Chinese mothers and their 3-year-olds’, Memory, 8 (2000), 159–77.

34.   F. C. Bartlett, Remembering: A Study in Experimental and Social Psychology (Cambridge: Cambridge University Press, 1932), 296.

35.   ‘The man with ten personalities’, Time (23 October 1978), www.astraeasweb.net/plural/milligan-1978.html.

36.   R. Carter, Multiplicity: The New Science of Personality (New York, NY: Little, Brown and Co. 2008).

37.   B. Waldvogel, A. Ullrich and H. Strauburger, ‘Sighted and blind in one person. A case report and conclusions on the psychoneurobiology of vision’, Nervenarzt, 78 (2007), 1303–9 (in German).

38.   Katherine Morris, personal communication.

39.   P. Gebhard, ‘Fetishism and sadomasochism’, in J. H. Masserman (ed.), Dynamics of Deviant Sexuality (New York, NY: Grune and Stratton, 1969).

8   Caught in the Web

1.   Personal witness account from the mother of Peter Moskos retrieved from his blog, P. Moskos, ‘Crowd stampede at Netherlands WWII ceremony’, Cop in the Hood website (5 May 2010), www.copinthehood.com/2010/05/crowd-stampede-at-netherlands-wwii.html.

2.   N. Christakis, ‘The hidden influence of social networks’, TED talk (May 2010), www.youtube.com/watch?v=2U-tOghblfE.

3.   For an overview see T. Gilovich, D. Keltner and R. E. Nisbett, Social Psychology (New York, NY: W. W. Norton, 2006).

4.   N. A. Christakis and J. H. Fowler, ‘The spread of obesity in a large social network over 32 years’, New England Journal of Medicine, 357:4 (2007), 370–79.

5.   J. H. Fowler, J. E. Settle and N. A. Christakis, ‘Correlated genotypes in friendship networks’, Proceedings of the National Academy of Sciences of the United States of America, 108 (2011), 1993–7.

6.   P. Ekman, ‘Lie catching and micro expressions’, in C. Martin (ed.), The Philosophy of Deception (Oxford: Oxford University Press, 2009).

7.   J. Sundén, Material Virtualities (New York, NY: Peter Lang, 2003), 3.

8.   L. E. Buffardi and W. K. Campbell, ‘Narcissism and social networking web sites’, Personality and Social Psychology Bulletin, 34 (2008), 1303–14.

9.   Results of a survey of 3,000 British parents especially commissioned to mark the launch of a TV series, Tarrant Lets the Kids Loose, on the Watch channeclass="underline" Taylor Herring, ‘On the subject of traditional careers’, Taylor Herring website (6 October 2009), www.taylorherring.com/blog/index.php/tag/traditional-careers.

10.   Association of Teachers and Lecturers (UK), press release (March 2008), www.news.bbc.co.uk/l/hi/7296306.stm.

11.   Nielsen, ‘What Americans do online: Social media and games dominate activity’, Nielsenwire website (2 August 2010), http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity.

12.   Nielsen, ‘Nielsen and McKinsey form joint venture to help companies use social media intelligence for superior business performance’, Press release (14 June 2010), www.mediainsight.nl/media/nm_incite_pressrelease.pdf.