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Along the way there have been many experiments to enhance the physical effects of entertainment and drama, from the burning of incense at Greek rituals to modern technical marvels like 3D, IMAX, and mechanized seats that vibrate in time to on-screen machine-gun fire. In Roman theatres and stadia, the presence of gods could be suggested by sprays of perfumed vapor and showers of fragrant flower petals. In the 1950s experiments were done with 3D, "smell-o-vision," and "Percepto," an effect in theatres specially rigged for William Castle's unique effort, The Tingler, Seats were wired with buzzers that made them vibrate at supposedly shocking moments on screen, where a creature was depicted attaching itself to people's spines.

THE BODY AS A GUIDE TO CRITIQUING

It's not easy to critique your own writing work or that of others. It can be hard to articulate what's wrong, how the story made you feel, what was lacking. Sometimes the best way to measure a story's effect and diagnose its problems is to ask "How did it make me feel — in the organs of my body? Did I feel anything physical at all, or was I just having mental processes that didn't much involve anything but the brain? Did it make my blood run cold? Did it make my toes curl with horror or delight? Did it make my nervous system alert as if the dangers the hero faces were actually threatening me?" If not, there may be something missing, an appeal to the body, a physical threat, an emotional tension.

As a professional evaluator of stories I became keenly attuned to the emotional and physical effects a manuscript could have on me. I came to depend on the wisdom of the body to determine the quality of the story. If it was bad and boring, my body would grow leaden and the pages would weigh a thousand pounds apiece. I knew it was bad if, as my eyes scanned down the page, my head kept drooping and I nodded off to sleep. The good ones, I noticed, the ones that ultimately made good movies, had the opposite effect on my body. They woke me up. The organs of my body came to life one by one. The body became alert, light, and happy, squirting fluids into the pleasure centers of the brain, "the proper pleasure" as Aristotle called it, of experiencing emotional and physical release through a well-told, cathartic tale.

As we watch a good movie or are engrossed in a good novel, we actually go into an altered state of consciousness, with a measurable change in brain waves detectable by the tools of science. Perhaps changes in the rhythm of the breath, combined with focusing the attention on the imaginary world of the story, bring about this almost hypnotic effect.

When I started critiquing screenplays and stories for a living, I soon found that what I was really reporting was how they had triggered chemical reactions in the organs of my body. The organs squirt fluids, all day long, as we react to various emotional and physical situations in our environment, and its no different when we watch a movie or imagine scenes from a novel. When we are stressed or frightened, our adrenal glands transmit a chemical jolt through the body, sending signals to increase the heart rate and pace of breathing. When we are in shock from seeing traumatic or frightening things, our bodies send messages to shut down certain processes to preserve a core of life in an emergency.

The word "horror" derives from the Latin word for bristling and reflects the body's automatic reaction to uncanny events, things that upset the normal order. Such sights trigger a physical reaction in the skin of the arms that resembles the response to cold air. Tiny muscles cause the hairs on the arms to stand up, a reaction called "horripilation," that means "bristling hair" or hair standing on end. Horror is hair-raising. Some scientists think this may be a survival from hairier times in human history, when having your thick pelt of hair stand up when threatened would make you look bigger and scarier, as many animals will swell up or ruffle up their fur when facing threats.

A tip for designers of sensory experiences: A sudden blast of chilly air can trigger a shuddering effect in audiences, especially if they are keyed up for it by some emotional or musical manipulation. The chill can trigger the graveyard shudder of fear or a more exalted form of physical reaction, like awe, wonder, or spiritual rebirth.

The effect of shuddering, in which the muscles of the body, especially the arms and back, involuntarily ripple or spasm, is associated with other emotional effects in addition to horror. Religious awe or deep psychological insight can produce shudders that can be very pleasurable, signs of grace, endorsement from the body of the Tightness of a thought. A shiver of this kind in French is called a "frisson," and I noticed the phenomenon when I concentrated hard on working out a story problem, especially when working collaboratively in open discussion with other people. In the course of trying out different ideas someone would say something that triggered a shiver of response in me. I would feel a tingle passing down my spine, almost as if thousands of small pebbles were rolling down my spinal column. It felt the way a rain stick sounds, one of those hollow wooden tubes with dried peas inside that makes a sound like falling rain. Sometimes other people would feel it too, or feel something like it, because I could see their bodies being jolted by it. The shiver ran round the room.

I learned to value those physical reactions because they were telling me I was in the presence of something true and right, something beautiful. In these story sessions, sometimes the answer to a story problem rang true, on many levels of my being, sending a subtle physical signal that elements were lining up to create a desirable emotional outcome, or that the story would now make better sense or be more realistic or funnier. It suggested to me that there is an inner grid of Tightness about art and emotion, and that our bodies respond with pleasure when we make works that line up with this grid, allowing emotional energy to flow at full power like electrical current. Solutions to story problems can have a certain beauty or elegance, as theories of physics or mathematical solutions are said to be elegant. Perhaps we sense that the solution is in harmony with some universal truth, some essential reality in the universe.

Stories appeal to the organs at different levels, and there is a hierarchy, an ascending order of emotional development that is reflected in the Indian concept of the chakra system. These are imagined to be a number of invisible but very real centers of life within the body, most of them located along the spine. There are seven principal chakras, each governing a different function, ascending from the crude physical needs of the body to the highest aspirations of the soul. Chakra means ring or circle and the chakras are conceived as ring-like centers of energy near important organs. They are pictured as lotus flowers that can be open or closed depending on the person's spiritual development. They form a map of the stages of a person's growth or at least potential for growth, for few people progress past the first three levels, having to do with sheer survival, sex, and power, all below the belt line. Some are lucky enough to progress to the heart chakra and experience love. Few reach the level of the throat chakra that allows for expression of the other drives. Writers and artists may be among these. With spiritual enlightenment the sixth chakra, in the region of the "third eye," can be opened, sometimes granting psychic abilities, and for a very few saintly people, the seventh or crown chakra may flower, showering the fully awakened person with a fountain of divine grace.

These symbols can be useful in charting the development of a character, giving metaphors for the stages of change and growth. Some people don't ascend the ladder of emotional development in proper order but may skip up to open two or more chakras at different levels, with very different effects and many possible combinations. According to some modern Hindu sages, Hitler may have been very open in the power and throat chakras, making him an effective communicator who could stir the emotions and marshal power with his voice, but he was probably shut tight in most of the other chakras.