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Hahnemann, Samuel, 94—6, 195

 experiments with Cinchona, 95, 141

 invention and practice of homeopathy, 95-6, 97, 98, 100, 101, 104, 105-6, 107, 114, 116, 117

 Materia Medica Pura, 96

 opposition to his ideas, 109-11

 Organon der rationellen Heilkunde, 96

Hamilton, Alexander, 36, 37, 279

 clinical trial of effects of bloodletting, 20-2, 111

Hawthorne effect, in research projects, 65

Haygarth, John, 59, 62, 64

 work on placebo effect, 56-8

headaches acupuncture treatment for, 79, 82

herbal medicine, 97, 98

 authors' advice, 212-13

 Ayurvedic tradition, 300

 contamination of medicines, 209-10

 efficacy: of St John's wort, 198-200, 286; of other bestselling herbal medicines, 201-4; of individualized herbal medicines, 204-5

 homeopathy distinct from, 97

 origins and history, 193-5

 overlap and contrast with conventional pharmacology, 195-7

 risks associated, 205-219; with St John's wort, 206-7, 216-17; with aristolochia, 208-9; with ephedra, 209-10; with other best-selling herbal medicines, 212, 214-15

 self-administration, 218

 threat to endangered species, 211

 traditional Chinese medicine, 328

'heroic medicine', 108-9

Hill, Sir Austin Bradford, 31-5, 36, 37

 research on smoking and lung cancer, 32-5

Hippocrates, 1, 5, 156-7, 205, 287

HIV/AIDS: claims of alternative treatments for, 251-2, 272-3; criticism of conventional treatment, 259

Hofbauer, Joseph: given laetrile, case study, 217

Holford, Patrick, 259

holistic approach to medicine, 223

Holmes, Oliver Wendelclass="underline" condemnation of homeopathy, 110, 120

homeopathy authors' conclusions about, 139-43

 branches of, 103—4

 Cochrane Collaboration reviews, 139, 242

 conditions claimed effectively treated, 100, 107

 dangers of, 184-5, 186-9

 diagnostic techniques and prescriptions, 100-4

 efficacy: anecdotal evidence of, 127-9; meta-analyses of clinical trials, 130-1, 133-9, 140; comparison with conventional drugs, 136-7

 in America, 93, 106-7, 113-14, 116

 in Europe, 93, 106, 113, 114-16

 in India, 93, 116-17, 279

 nature and preparation of remedies, 97-101

 negative attitude to immunization, 184-5

 origins and history, 93-6, 105-11, 113-17

 placebo effect in, 128-30, 134-7, 141-2

 principles of, 95-6

  dilution and potentization, 95-6, 97-100, 118

  doctrine of signatures, 104

  'like cures like', 95, 101, 104

  vital force, 104-5

 provings, 96, 276

 prospective WHO report on, 278-9

 scientific trials of, 104, 118-27

 in Germany under Third Reich, 114-16

 scientific view of, 105, 110-11, 117-18

 Society of Homeopaths (UK),

  shortcomings of, 272-3

 use to treat animals, 128-9, 130, 253

Huangdi Neijing (The Yellow Emperor's Classic of Internal Medicine), 43

Huneke, Ferdinand and Walter, 319

hypnotherapy, 313

immunization discouraged by some alternative therapists, 184-6, 298, 318

 importance of, 186

 see also vaccination

individualization of treatment, 85

 in aromatherapy, 299

 in Ayurvedic tradition, 204, 300

 in herbal medicine, 204

 in homeopathy, 100-1, 138

 in orthomolecular medicine, 320

 in traditional Chinese medicine, 204, 328

iridology, 294

kinesiology, 294; applied kinesiology, 164

Kirlian photography, 294

knee osteoarthritis acupuncture treatment for, 82, 280-1

 leech therapy for, 314

Lancet, 133, 137, 172, 193, 207, 278

leeches, use of, 8, 9, 23

 in modem treatments, 25-6

 leech therapy, 314

Lind, James, 24, 36, 37, 51, 75, 149, 279

 work on scurvy, 16-19, 224

Linde, Klaus: meta-analysis of clinical trials of homeopathic treatments, 130-1, 133-5, 140

Louis, Pierre, 22-3, 36, 111, 279-80

MacLean, Alexander, 23

Maddox.John, 120-1, 124

magnet therapy, 219-20, 226, 315

Mao Tse-tung: revives traditional Chinese medicine, 46-7

Marshall, Barry, and Robin Warren: work on peptic ulcers, 225

massage therapies, 287, 305, 316, 323, 326

Mathiason, Laurie: chiropractic patient, case study, 175-6, 180

mavericks in general mistaken, 37, 225

 responsible for medical breakthroughs, 16, 22-3, 36-7, 224-5

Medawar, Sir Peter, 87

media presentation of alternative medicine, 49, 137, 140, 188, 200, 260-7

 exposure for alternative health gums, 256-9

Medical Healthcare Products Regulatory Agency (UK) and labelling of homeopathic remedies, 276-7

 Yellow Card scheme, 178

meditation, 287, 317

meridians, in acupuncture, 43-4, 52-3, 83, 86; in Shiatsu, 326

Mesmer, Franz, 63-4, 313

meta-analysis description of technique, 130-3

 of clinical trials of homeopathic treatments: by Linde, 130-1, 133-5, 140; by Shang, 135-9, 140

 of clinical trials of St John's wort, 200

Millecam, Sylvia: rejection of conventional cancer treatment, case study, 239-40, 270

Minogue, Kylie: dismissal of alternative therapies, 251

miracle healers, on daytime television, 261-2

mistletoe as anthroposophic remedy, 298

moxibustion, 83

Namikoshi, Tokujiro: founder of Shiatsu, 326

Nature: and Benveniste's research on homeopathy, 118-25

naturopathy, 318

nausea acupuncture treatment for, 79, 81, 83, 84-5

neck pain acupuncture treatment for, 67, 79

 chiropractic therapy for, 155-6

neural therapy, 319

Niehans, Pauclass="underline" fresh cell therapy, 302

Nightingale, Florence, 26-31, 36, 37

 use of statistics, 28-31

Novocain, used in neural therapy, 319

Null, Gary, 259

orthomolecular medicine, 320

osteopathy, 179-80, 321

Otzi the Iceman, 41-2, 193

oxygen therapy, 322

pain relief acupuncture for, 47-9, 54, 67-9, 79, 81, 82, 83, 84-5

 endorphins and, 54

 gate control theory of pain, 54

 placebo effect in, 58-60

Palmer, Bartlett Joshua: leader of chiropractic movement, 161-2, 164, 170-1, 175

Palmer, Daniel David founds and develops chiropractic, 157-62

 opposition to his ideas, 161; from mixer chiropractors, 165-66; Chiropractor's Adjuster, 158

Pare, Ambroise, 9

Pavlov, Ivan, 60

Perkins, Elisha: invention of 'tractors', 55-6

pilates, 296

placebo effect, 55-62, 234-5

 arguments for and against exploitation of, 244-50

 factors that enhance effect, 57, 62, 235, 270 identified by Hay garth, 56-8

 i n acupuncture, 67-9, 81, 87-8

 i n conventional medicine, 57-9, 235, 247-9, 268-9

 in homeopathy, 128-30, 134-7, 141-2

 in spiritual healing, 327

 in therapeutic touch, 222

 mechanisms involved, 60-2

 negative consequences of, 59-60, 142

 placebo-controlled trials, 63-9