Among the young and others susceptible to linguistic fads and fashions, the current response might be the ironic 'Yeah, right' rather than 'Oh, come off it!' - but the principle is the same. Similarly, those who break the Importance of Not Being Earnest rule are described in the latest slang as being 'up themselves', rather than the more traditional 'full of themselves'. By the time you read this, these may in turn have been superseded by new expressions, but the underlying rules and values are deep-rooted, and will remain unchanged.
IRONY RULES
The English are not usually given to patriotic boasting - indeed, both patriotism and boasting are regarded as unseemly, so the combination of these two sins is doubly distasteful. But there is one significant exception to this rule, and that is the patriotic pride we take in our sense of humour, particularly in our expert use of irony. The popular belief is that we have a better, more subtle, more highly developed sense of humour than any other nation, and specifically that other nations are all tediously literal in their thinking and incapable of understanding or appreciating irony. Almost all of the English people I interviewed subscribed to this belief, and many foreigners, rather surprisingly, humbly concurred.
Although we seem to have persuaded ourselves and a great many others of our superior sense of irony, I remain, as I have already indicated, not entirely convinced. Humour is universal; irony is a universally important ingredient of humour: no single culture can possibly claim a monopoly on it. My research suggests that, yet again, the irony issue is a question of degree - a matter of quantity rather than quality. What is unique about English humour is the pervasiveness of irony and the importance we attach to it. Irony is the dominant ingredient in English humour, not just a piquant flavouring. Irony rules. The English, according to an acute observer of the minutiae of Englishness18, are 'conceived in irony. We float in it from the womb. It's the amniotic fluid... Joking but not joking. Caring but not caring. Serious but not serious.'
It must be said that many of my foreign informants found this aspect of Englishness frustrating, rather than amusing: 'The problem with the English,' complained one American visitor, 'is that you never know when they are joking - you never know whether they are being serious or not'. This was a businessman, travelling with a female colleague from Holland. She considered the issue frowningly for a moment, and then concluded, somewhat tentatively, 'I think they are mostly joking, yes?'
She had a point. And I felt rather sorry for both of them. I found in my interviews with foreign visitors that the English predilection for irony posed more of a problem for those here on business than for tourists and other pleasure-seekers. J. B. Priestley observed that: 'The atmosphere in which we English live is favourable to humour. It is so often hazy, and very rarely is everything clear-cut'. And he puts 'a feeling for irony' at the top of his list of ingredients of English humour. Our humour-friendly atmosphere is all very well if you are here on holiday, but when you are negotiating deals worth hundreds of thousands of dollars, like my hapless informants quoted above, this hazy, irony-soaked cultural climate can clearly be something of a hindrance.19
For those attempting to acclimatize to this atmosphere, the most important 'rule' to remember is that irony is endemic: like humour in general, irony is a constant, a given, a normal element of ordinary, everyday conversation. The English may not always be joking, but they are always in a state of readiness for humour. We do not always say the opposite of what we mean, but we are always alert to the possibility of irony. When we ask someone a straightforward question (e.g. 'How are the children?'), we are equally prepared for either a straightforward response ('Fine, thanks.') or an ironic one ('Oh, they're delightful - charming, helpful, tidy, studious...' To which the reply is 'Oh dear. Been one of those days, has it?').
The Understatement Rule
I'm putting this as a sub-heading under irony, because understatement is a form of irony, rather than a distinct and separate type of humour. It is also a very English kind of irony - the understatement rule is a close cousin of the Importance of Not Being Earnest rule, the 'Oh, come off it' rule and the various reserve and modesty rules that govern our everyday social interactions. Understatement is by no means an exclusively English form of humour, of course: again, we are talking about quantity rather than quality. George Mikes said that the understatement 'is not just a speciality of the English sense of humour; it is a way of life'. The English are rightly renowned for their use of understatement, not because we invented it or because we do it better than anyone else, but because we do it so much. (Well, maybe we do do it a little bit better - if only because we get more practice at it.)
The reasons for our prolific understating are not hard to discover: our strict prohibitions on earnestness, gushing, emoting and boasting require almost constant use of understatement. Rather than risk exhibiting any hint of forbidden solemnity, unseemly emotion or excessive zeal, we go to the opposite extreme and feign dry, deadpan indifference. The understatement rule means that a debilitating and painful chronic illness must be described as 'a bit of a nuisance'; a truly horrific experience is 'well, not exactly what I would have chosen'; a sight of breathtaking beauty is 'quite pretty'; an outstanding performance or achievement is 'not bad'; an act of abominable cruelty is 'not very friendly', and an unforgivably stupid misjudgement is 'not very clever'; the Antarctic is 'rather cold' and the Sahara 'a bit too hot for my taste'; and any exceptionally delightful object, person or event, which in other cultures would warrant streams of superlatives, is pretty much covered by 'nice', or, if we wish to express more ardent approval, 'very nice'.
Needless to say, the English understatement is another trait that many foreign visitors find utterly bewildering and infuriating (or, as we English would put it, 'a bit confusing'). 'I don't get it,' said one exasperated informant. 'Is it supposed to be funny? If it's supposed to be funny, why don't they laugh - or at least smile? Or something. How the hell are you supposed to know when "not bad" means "absolutely brilliant" and when it just means "OK"? Is there some secret sign or something that they use? Why can't they just say what they mean?'
This is the problem with English humour. Much of it, including and perhaps especially the understatement, isn't actually very funny - or at least not obviously funny, not laugh-out-loud funny, and definitely not cross-culturally funny. Even the English, who understand it, are not exactly riotously amused by the understatement. At best, a well-timed, well-turned understatement only raises a slight smirk. But then, this is surely the whole point of the understatement: it is amusing, but only in an understated way. It is humour, but it is a restrained, refined, subtle form of humour.
Even those foreigners who appreciate the English understatement, and find it amusing, still experience considerable difficulties when it comes to using it themselves. My father tells me about some desperately anglophile Italian friends of his, who were determined to be as English as possible - they spoke perfect English, wore English clothes, even developed a taste for English food. But they complained that they couldn't quite 'do' the English understatement, and pressed him for instructions. On one occasion, one of them was describing, heatedly and at some length, a ghastly meal he had had at a local restaurant - the food was inedible, the place was disgustingly filthy, the service rude beyond belief, etc., etc. 'Oh,' said my father, at the end of the tirade, 'So, you wouldn't recommend it, then?' 'YOU SEE?' cried his Italian friend. 'That's it! How do you do that? How do you know to do that? How do you know when to do it?' 'I don't know,' said my father apologetically. 'I can't explain. We just do it. It just comes naturally.'