15 Questions About Social Media из жанра Деловая литература - Скачать бесплатно полную версию

15 Questions About Social Media

Маркетинг и реклама

Автор: Moruzzi Massimo

Серия: 15 Questions #2

Язык: английский

Год: 2016

ISBN: 9781311310514

Статус: Закончена

Добавил: dotcoma 16 Фев 19

Проверил: Admin 16 Фев 19

Формат: EPUB (812 Kb) MOBI (1610 Kb) PDF (274 Kb)

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Аннотация

#NOT a real book (Just a screed)

Does all the hype surrounding social media make sense?

Isn't it time that somebody tried to deconstruct all this bullshit?

What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

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The 15 Questions:

1. What Are Social Networks?
2. What Are Social Media?
3. What Is Social Media Marketing?
4. Are Companies Doing It Right?
5. Why Are Companies Sending People Over to Social Media?
6. Does It Make Sense?
7. Do People Really Want to Engage with Brands?
8. Do Companies Really Want to Engage with Their Customers?
9. Are Social Media Useful for Customer Service?
10. What Is the Value of a Facebook "Like"?
11. What Does "Earned Media" Mean?
12. What Is "Organic Reach"?
13. Is the Free Lunch Over?
14. What Happens Now?
15. What Is the Dumbest Social Media Stunt Ever?

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Download it now: it's a smart 15 minutes' read.