Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company...
Solve the number one problem with today's young workforce—the soft skills gap
The number one challenge with today's young talent is a problem hiding in plain sight: the ever-widening soft skills gap. Today's new, young workforce has so much to...
The monograph is devoted to the development of methodological and institutional framework for the formation of fiscal policy to ensure social development. The essence and role of budget regulation in supporting the processes of endogenous economic...
El mercado laboral está complicado y la competencia es feroz. Por eso, este libro te ofrece toda la ayuda y apoyo que necesitas para dar lo mejor de ti mismo en cualquier proceso de búsqueda. Desde potenciar tus puntos fuertes, hasta redactar un...
The tools you need to deal with ethical dilemmas in business
In today's world, it's increasingly important for all businesses and government agencies to implement ethical conduct in the workplace. Therefore, business ethics has become required...
Make no mistake, etiquette is as important in business as it is in everyday life — it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences,...