#NOT a real book (Just a screed)
Is native advertising something new, or just a new name?
Is it the same as content marketing? How does it relate to social media marketing?
Does native advertising work? Does it have negative consequences...
#NOT a real book (Just a screed)
The real question of course is: Does online advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.
For starters, this is not a single question,...
#NOT a real book (Just a screed)
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bullshit?
What are social media? Are they the same websites we used to call social networks?...