Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to...
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust,...
Everything you need to know to design a profitable business plan
Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business...
Give your business the edge with crowd-power!
Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing...
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.
He shares the latest research on the motivations behind consumers' choices and...