The author of this book about the future, Bill Gates, is the Harvard dropout who founded Microsoft based on his vision of a personal computer on every desk and in every home. Focusing on the so-called “information superhighway”, Gates describes...
We are told that the Internet and the market are the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is...
#NOT a real book (Just a screed)
The real question of course is: Does online advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.
For starters, this is not a single question,...
The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and...